Within just six quick minutes—about as much time as it took for ecstatic Democrats to confirm on Twitter, jump up and down a little, pick up their phones, and pick a filter, the rate of photos uploaded to Instagram more than double to 2.1 the normal rate. If you’re a user of the app—and you probably are!—you no doubt got sepia peeks into a lot of living rooms and apartments around the country. The CNN close-up shot was a particular favorite. [Instagram]
Facebook does not report actual views, just a relative percentage of paid versus regular views because the actual views are SO low, it’s embarrassing.
Digital Forensic Analysis by Augustine Fou
The first graph shows search interest in “mitt romney” over the period of June 25 – July 24, 2012. There is no discernible lift in interest around July 21, according to Google Insights for Search
The second chart below was generated by Twitter Counter and shows a dramatic increase of nearly 117,000 followers in 1 day, when the average number of adds per day over the same period was usually a steady 7,800 per day.
Something is not kosher. The spike happened on a Saturday, July 21. Saturdays and Sundays are usually the worst days to tweet according to a study by FastCompany.
Many of the followers listed on Romney’s twitter page have ZERO tweets, ZERO followers, etc. (see screen shot)
See at the bottom an example of the proliferation of “service” which help users buy thousands of followers at a time.
Ofcom’s annual report into the communications habits of Britons has revealed that it’s not just geeks who stare in annoyance when the phone rings. The general consumer is now abandoning voice calls is favor of texting in a big way, making five percent fewer calls than they did the previous year. The numbers also showed that on average, people send 50 texts a week, smartphone ownership was up 12 percent and tablet purchasing shot from 2 to 11 percent in a single year. The trend isn’t slowing, either, given that a whopping 96 percent of 16 to 24-year-olds prefer SMS and Facebook to talking — giving us hope that we’ll soon be spared having to listen to that guy’s conversation during our morning commute.
Zacuto USA goes to great lengths to compare nine HD video cameras in The Revenge Of The Great Camera Shootout 2012. With all the footage shot and judged, the camera most favored by many accomplished filmmakers—including Francis Ford Coppola—was a huge surprise.
The showdown was a sequel to the Great Camera Shootout of 2010 and 2011, which focused on raw technical performance of cameras from Canon, Sony, Panasonic, RED, and others. This year, rather than straight pixel-peeping, Zacuto paired each camera with a professional cinematographer and a pre-staged scene.
The contenders included a wide range of cameras, ranging from the $65,000 Sony F65, right down to the iPhone 4. Audiences of filmmakers around the world were shown each camera’s results, the names of each camera remaining a mystery. The most favored machine, to the shock of many, turned out to be the $700 Panasonic GH2 micro four-thirds camera.
It’s impressive that a consumer camera could stand up to professional cinema rigs, but there is a great degree of subjectivity at play here. The skill and decisions of each cinematographer definitely played a key role, as did the personal preferences of those voting.
My personal reaction after watching the blind comparison was that the GH2 shot had sort of a clinical, plastic feel to it. I most favored what turned out to be the RED Epic. But whatever you are drawn to, a test like this is an amazing testament to the capability of the tools available to today’s budding filmmakers.
Does the word ReRAM ring a bell? No? Well, the key point is that it’s much faster than NAND memory, and it’s making its way into chips from Elpida, Sharp and Panasonic. Further proof that ReRAM is on the up and up? Researchers at University College London have used this technology to make a chip that operates at 100 times the speed of standard Flash memory. The device is composed completely of silicon oxide, which improves the chip’s resistance, and it doesn’t require a vacuum to work (which makes it cheaper to produce). But this new chip is more than just a faster alternative to Flash; its ability to move between different states of conductivity means it can be configured as a memristor, or a device that handles both data-processing and storage tasks. In the long term, researchers hope this technology can pave the way for silicon oxide CPUs — and UCL is already using this design to help develop transparent memory chips for mobile devices. Need to know more? Feast your heart on the gritty details via the link below.
Researchers develop silicon ReRAM chip, send warning shot to Flash memory originally appeared on Engadget on Sun, 20 May 2012 06:54:00 EDT. Please see our terms for use of feeds.
At OneKingsLane, another designer flash sales site specializing in home decor, iPhone and iPad owners stand far above other mobile devices among mobile shoppers (who make up more than 20 percent of OneKingsLane’s revenue).
We sat down with Doug Mack, CEO of OneKingsLane, to find out why. Here’s one theory:
- Before the iPad came out, very few shoppers came from the iPhone — or any mobile device. Very few of the site’s sales came from the iPhone just 18 months ago. There wasn’t enough screen real estate to trigger a shopper to buy something on OneKingsLane, Mack said.
- After the iPad came out, mobile sales shot up like crazy across the board. They now account for more than 20 percent of OneKingsLane’s revenue. There’s more screen real estate on the iPad, so it removed a mental block on shopping on a mobile device.
- iPad owners are probably more likely to own an iPhone. So it’s natural to expect that the sales would translate to the iPhone from the iPad. The iPad version of the website is now the second-most visited version of OneKingsLane, behind the desktop website.
There is a little bit of cross-over for OneKingsLane’s audience, though, since most of its users use Mac computers, Mack said.
An Enormous Pharmaceutical Firm Is Taking Legal Action To Make UK Hospitals Use A $1000 Drug Over A $97 One
LONDON (AP) — Drug maker Novartis says it is taking legal action in Britain to make hospitals use an eye drug that costs 700 pounds ($1,130) per shot instead of a cheaper one that costs 60 pounds ($97).
According to the U.K.’s health watchdog, Lucentis is the only drug recommended to treat the eye problem, macular degeneration.
However, the much cheaper Avastin, a cancer drug, is widely prescribed for macular degeneration, though it is not officially approved. Last year, four hospitals in southern England decided they would pay for Avastin when it was prescribed by a doctor.
Both drugs are made by Novartis.
In a statement Tuesday, Novartis said it was demanding a judicial review to make the hospitals use Lucentis rather than Avastin.
Patient groups called for an independent appraisal to determine which drug should be used.
According to GSM Helpdesk Netherlands, this is Samsung’s next superphone, the Galaxy S III. The image is supposedly an official press shot, and the the timing makes some sense, since it’s about a year since we first saw a leak about the Galaxy S II.
GSM’s tipster also includes some specs that have been floating around for a while, like a 1.5GHz quad-core processor, a 4.7-inch 720p Super-AMOLED screen at 313ppi, and a 12MP camera. May 22 is mentioned as a launch date, which jibes with some recent rumors and the May 22nd date on the phone’s home screen. The phone looks really nice for the many fans of humongous phones with humongous specs. [GSM Helpdesk via BGR]
Groupon is still the dominant daily deals company by a long shot, says analytics company Forsee. It surveyed 10,000 visitors to the top 40 retail sites to find out if they use Daily Deal sites, and if so, which ones.
Of those that subscribe to daily deals, 50% bought a Groupon in the last 90 days versus 25% for LivingSocial. The survey was done over the holiday period. Both sites are up from the last time Forsee did similar research.
That’s good for them, because the daily deal business as a whole is getting smaller.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
- Try On New Glasses in Warby Parker's Virtual Booth
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Coke vs Pepsi vs Dr Pepper
- Facebook advertising metrics and benchmarks
- The Grand Unified Theory of Marketing(tm) - Digital String Theory
- Marketing Costs Normalized to CPM Basis for Comparison
- social media benchmarks
- The JKWeddingDance video was real; the viral effect was MANUFACTURED - Post 1 of 2
- Michael Kors is driving Macy's business into the ground
- Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
- July 2015 (2)
- June 2015 (5)
- May 2015 (4)
- April 2015 (32)
- March 2015 (57)
- February 2015 (79)
- January 2015 (86)
- December 2014 (69)
- November 2014 (98)
- October 2014 (150)
- September 2014 (109)
- August 2014 (44)
- July 2014 (92)
- June 2014 (118)
- May 2014 (173)
- April 2014 (130)
- March 2014 (247)
- February 2014 (167)
- January 2014 (222)
- December 2013 (167)
- November 2013 (111)
- October 2013 (116)
- September 2013 (214)
- August 2013 (210)
- July 2013 (200)
- June 2013 (87)
- May 2013 (87)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (93)
- August 2012 (93)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (13)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)