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This New California Mobile Privacy Deal Is Absolutely BRILLIANT (GOOG)
If you live in California, you’re soon going to have a chance to read a privacy policy for every single app you download onto your mobile phone.
That’s thanks to a “Global Agreement” signed by California Attorney General Kamala Harris and six big companies in the mobile space: Google, Apple, RIM, Microsoft, Palm, and Amazon.
Just one question.
Who reads privacy policies?
You probably don’t. Just like you don’t read the terms and conditions when you download and install software, or sign up for an online email account, or rip the tag off a new mattress.
But!
The 1% of you who do read privacy policies are probably the exact same 1% who are losing sleep because information from your iPhone address book was secretly being uploaded to the servers of Path and some other app makers.
So the Attorney General and the six companies win for looking aware and concerned about online privacy, and the privacy zealots get to rest a little easier before going off on their next crusade. (Probably against Google.)
Plus, apps makers now all have to hire lawyers to write up these privacy policies and interns to put the policies online and build links to them in their apps. Which increases employment!
Wins all around. Well done.
See also: THE TRUTH ABOUT ONLINE PRIVACY: Who Cares?
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See Also:
- Your iPad (Still) Comes From The Hands Of Teenagers Living A Factory Life
- Microsoft Ups Its Legal War Against Google With A New Attack
- The Truth About That Microsoft Office On The iPad Story
Samsung / Blockbuster reportedly sign streaming deal in Oz, US and Europe next?
Source: http://www.engadget.com/2012/02/21/samsung-blockbuster-video-streaming-deal/
Samsung / Blockbuster reportedly sign streaming deal in Oz, US and Europe next? originally appeared on Engadget on Tue, 21 Feb 2012 18:31:00 EDT. Please see our terms for use of feeds.
Permalink TNW |
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Moo.com makes business cards from your Facebook Timeline, strangely offers no Like button on its site
Source: http://www.engadget.com/2012/01/05/moo-business-cards-from-your-facebook-timeline/
It’s a new year, which probably means that you’re due for new business cards. And look, your card design from last year is precisely that — so last year. Moo has announced a clever new design, which allows you to “take your Facebook Timeline offline, and hand it out to new friends, contacts and potential clients.” Wildly enough, creating ’em is as easy as tweaking your Timeline. Once you’re ready to roll, just sign in and allow Moo to access your data (cue privacy advocate yelling), check that you spelled your name right and hand over $15 for a stack of 50 cards. Once you receive ’em, you can navigate back to the site and Like its page as a reward… oh, wait.
Moo.com makes business cards from your Facebook Timeline, strangely offers no Like button on its site originally appeared on Engadget on Thu, 05 Jan 2012 17:52:00 EDT. Please see our terms for use of feeds.
Permalink Pocket-lint, The Verge |
Moo.com | Email this | Comments
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Moo.com makes business cards from your Facebook Timeline, strangely offers no Like button on its site
Source: http://www.engadget.com/2012/01/05/moo-business-cards-from-your-facebook-timeline/
It’s a new year, which probably means that you’re due for new business cards. And look, your card design from last year is precisely that — so last year. Moo has announced a clever new design, which allows you to “take your Facebook Timeline offline, and hand it out to new friends, contacts and potential clients.” Wildly enough, creating ’em is as easy as tweaking your Timeline. Once you’re ready to roll, just sign in and allow Moo to access your data (cue privacy advocate yelling), check that you spelled your name right and hand over $15 for a stack of 50 cards. Once you receive ’em, you can navigate back to the site and Like its page as a reward… oh, wait.
Moo.com makes business cards from your Facebook Timeline, strangely offers no Like button on its site originally appeared on Engadget on Thu, 05 Jan 2012 17:52:00 EDT. Please see our terms for use of feeds.
Permalink Pocket-lint, The Verge |
Moo.com | Email this | Comments
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drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)
On your mark, get set, GOMC!
Source: http://googleblog.blogspot.com/2011/12/on-your-mark-get-set-gomc.html
Professor registration for the 2012 Google Online Marketing Challenge (GOMC) is now open.
GOMC is a global online marketing competition open to professors and their students in any higher education institution. Professors sign up for the contest and then serve as guides and mentors to their student participants throughout the competition. Over the course of three weeks, student teams are tasked with developing and running a successful online advertising campaign for real businesses or nonprofit organizations using Google AdWords. In the process, they sharpen their advertising, consulting and data analysis skills. (Note: student registration will open on January 31, 2012 and students can only enter if their professors have signed up already and must sign up under their own professors).
After running their online advertising campaign for three weeks, students summarize their experiences in campaign reports, which they submit online. Based on the performance of the campaigns and the quality of the reports, Googlers on the GOMC team and a panel of independent academics select the winning teams.
The global winners and their professor will receive a trip to Google headquarters in Mountain View, Calif. The regional winners (and their professor) will win a trip to local Google offices, and the social impact award winners will be able to make donations to nonprofit organizations that were part of the GOMC competition.
Last year’s challenge had 50,000 participants representing 100 countries, and this year we expect even more. For more information, visit www.google.com/onlinechallenge. Professors, here is a chance to help your students sharpen their marketing skills and make a global impact!
Posted by AJ Pascua, GOMC Team
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Why Loyalty Credit Cards May Soon Be A Thing Of The Past
Source: http://www.businessinsider.com/credit-suisse-retailers-loyalty-programs-2011-12
Credit cards have been a staple for retail rewards programs for decades (you know, like that Visa card they try to make you sign up for every time you go to Gap). They’ve been an effective way to reward customers, and for retailers to get additional funding.
But a new report by analysts Michael Exstein, Chrisopher Su and Trey Schorgi at Credit Suisse says that it’s time for retailers to abandon the credit card. Why are credit-based rewards programs not the right way to go anymore?
1. The cost of rewards programs keeps rising for banks. As rewards competition ramps up, issuer margins are pressured.
2. As the programs get more expensive, banks will offset costs in other areas. This will result in either less beneficial terms for retailers, or higher fees for consumers. Retailers may have to increase their own rewards programs to remain competitive
3. Retailers’ relationships with their customers could be hurt, because banks (who are now in control of many retailers’ credit businesses) could squeeze consumers. Since the programs are branded for retailers, not the banks, consumers would deem them responsible.
Credit Suisse instead suggests that the answer to these woes is simple. Switch over to programs based around membership fees or other upfront investments. “Going forward, we think the emerging trend will be the need for consumers to “invest” in loyalty programs, thereby creating a “vested interest,” says the report.
So what brands are doing it right so far?
Amazon — The Amazon Prime membership program has been vastly successful. Consumers pay an annual membership fee of $79, and get shipping benefits, free use of Amazon Instant Video and perks for their Kindle.
Costco — The largest membership warehouse club in the world has three levels of membership. There’s a $55 annual fee for businesses, a $55 ‘Gold’ card for individuals and a $55 executive member upgrade, which gives folks a 2% discount on most purchases.
Sam’s Club — Walmart’s warehouse subsidiary has a similar system, with a $40 per year Advantage card for individuals ($100 for Advantage Plus which offers extra savings) and a $35 per year Business membership ($100 for Business Plus).
Macy’s — “Thanks for Sharing” is a program that’s working for Macy’s to generate loyalty. It requires a $25 upfront investment (which is actually a donation to charity), in exchange for rewards.
Target — The REDcard is a ‘hybrid’ method which has been working well since the retailer started it up in 2010. It offers 5% savings on everything and includes shipping benefits.
These programs all capitalize on the concept of creating that “vested interest.” Customers, having already paid a set of promised benefits, will be more likely to keep spending to use those benefits that they’ve already paid for. They’ll keep coming back.
NOW SEE: The 20 Brands With The Most Loyal Customers >
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See Also:
- How Wendy’s Plans To Pass Burger King And Become The #2 Burger Chain
- How This Family-Run Champagne Brand Plans To Beat Dom Perignon And Cristal
- The Postal Service Is Now Selling Ads On The Side Of Its Trucks
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