Quora Just Launched A Major Salvo At Google With Its Plan To Become The Internet’s ‘Library Of Alexandria’ (GOOG)
He just announced plans to dramatically expand the site’s goals beyond just asking and answering questions, declaring in a blog post that he hoped to build “an Internet-scale Library of Alexandria.”
But D’Angelo noted in his post that the
Here’s a look at how Google has been swallowing up the print business. Its ad revenues in the first half of this year were greater than the ad revenues of newspapers and U.S. magazines, according to German statistics site Statista (via Slate).
August 24, 2012
CMOs are seeing big sales growth in international markets, with revenue from Korea (75%), China (51.5%), and Brazil (49.7%) all increasing markedly over the past 12 months, according to [pdf] the latest CMO Survey from Duke University’s Fuqua School of Business, released in August 2012. A separate survey of CMOs from Limelight Networks finds 9 in 10 reporting moderate or significant improvement in site engagement, lead generation, or revenue after implementing websites with regional content.
Overall, CMOs responding to the Duke University survey said that sales revenue from the leading international markets had grown by an average of 23.7% over the past 12 months.
Effectiveness of B2B Online Display Advertising Questioned
According to a new report from Forrester, summarized by MarketingProfs, only 13% of B2B interactive marketers say they have increased online display budgets in 2011 relative to 2010 levels, in large part due to perceptions of ineffectiveness.
71% of B2B marketers surveyed say they used display advertising during the fourth quarter of 2010, whereas 86% of B2C marketers reported doing so.
Attitudes toward online display are negative, particularly toward ad exchanges, DSPs (demand-side platforms), and ad networks:
- 27% of B2B marketers say they anticipate increased effectiveness of display advertising via exchanges over the next three years
- 21% expect increased effectiveness of display media via DSPs over the next three years
- 16% expect increased effectiveness of display ads via ad networks over the next three years
Given lengthy and complex purchase cycles, says the report, most B2B marketers focus display efforts on increasing brand awareness, lead generation, reaching key target audiences, and driving direct sales.
Only 20% of marketers focus display efforts on increasing site visits (e.g., using campaigns to drive clicks to lead-securing and nurturing opportunities such as webinars, whitepapers, and virtual events). Still fewer marketers focus display efforts on driving brand favorability (17%) and customer lifetime value (14%), observes the report.
Google’s changing its search algorithm to punish sites that emphasize search-engine optimization over quality. Mountain View’s data centers will exclude sites that offer no useful content, have articles written in keyword-sprinkled gibberish or only link to sites within a cluster. If the computers find it, the site’s pagerank will be demoted, with the company expecting to affect around three percent of all English language queries when it goes live later this week. The company isn’t providing more details (lest it help those trying to game the system), so just get all of those gratuitous Justin Bieber references out of your system before Friday, okay?
Google’s gunning for web spammers, bans us from mentioning Bieber originally appeared on Engadget on Thu, 26 Apr 2012 04:58:00 EDT. Please see our terms for use of feeds.
Plantronics Website Homepage Promo of BackBeats GO
It’s been quite a while since a personal media player finagled its way onto the site, and while eMatic’s new eSport Clip is probably a marginal-at-best media player and digital camera, it’s worth noting that it’s also just 22 bucks.
For reference, it will cost you $40 just to get the extended warranty on the display-less iPod Shuffle, which doesn’t come with a camera. And while the image quality on the eSport Clip is probably even more abysmal than the iPad 2’s camera, and you’ll be no doubt squinting at its tiny 1.8-inch display, you’ve probably already forgotten that it’s just $22, available excusively from Walmart. [eMatic]
You know how when you shop on Amazon there is a price and a then a “list price” which is usually much higher?
The effect is that you feel like you’re getting a big discount shopping on Amazon.
It turns out Amazon might be publishing list prices that are too high.
Mouse Print first noticed the problem with an array of general consumer products such as Kraft’s Mac & Cheese and a 100-count box of Splenda.
As if this afternoon, most of these prices have been fixed, except for a ton of pet food items.
Take for example the dog treats you see above. The retail value of one Merrick Flossies is approximately $4, making a 50-count supply valued at no more than $200. Yet Amazon claims the list price stands at a whopping $422.89, more than doubled what it should cost.
We tried to contact Amazon for comments, but did not receive a response.
The incident reminds us of last year when Amazon listed a seemingly normal book about flies for $23,698,655.93. Biologist Michael Eisen blogged about the unrealistic selling price, and documented how Amazon’s price for the book The Making of a Fly constantly went up day after another.
Here’s what happened: A professor required this book for a class and students naturally flocked to Amazon to purchase the text. Eventually, only two sellers still had the product available.
Because the book quickly became an exclusive, hot ticket item, Amazon’s algorithm for retailers to competitively price their product catapulted the retail value to more than $23 million.
We’re not sure if this is the same situation with the pet food offerings on the site, but it seems hard to believe the world is running out of doggie treats.
Deli Cat Dry Cat Food
Ok, we know having pets can be expensive but you can’t fool us, Amazon.
Higgins Celestial Blend Bird Food
Who can resist 89 percent off retail list price? Only ten left in stock!
Redbarn Filled Bone – Peanut Butter
Dog foods are getting so fancy these days, but at $6.70, the bone’s a steal.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Coke vs Pepsi vs Dr Pepper
- Marketing Costs Normalized to CPM Basis for Comparison
- The Grand Unified Theory of Marketing(tm) - Digital String Theory
- The JKWeddingDance video was real; the viral effect was MANUFACTURED - Post 1 of 2
- On Sept. 15, Google Will Make A Massive Bet Against Apple's iPhone 6 Strategy (GOOG, AAPL)
- Why Urban Outfitters Keeps Selling Offensive Clothing
- Tim Cook Ripped Apart Google's Business Model In Two Paragraphs (AAPL)
- US CMOs Report No Growth in Use, Influence of Marketing Analytics
- Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
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