The Demographics of “Cell-Mostly” Internet Users


Pew-Demos-Cell-Mostly-Internet-Users-Sept201363% of mobile phone owners used their devices to go online as of May this year, according to [pdf] a new report from the Pew Research Center’s Internet & American Life Project, and of those, 34% said they go online mostly using their mobile phone (“cell-mostly internet users”). Despite no gender differences, there are some strong variations in cell-mostly internet use when sorting by age, ethnicity, education attainment and household income.

Predictably, the percentage of mobile internet users who rely mostly on their device for access is higher among younger age brackets. Exactly half of 18-29 mobile internet users claim to go online mostly using their phone, a figure which drops to 35% in the 30-49 bracket, 14% in the 50-64 group, and 10% in the 65+ crowd.

Pew recently found Hispanics to have an above-average incidence of mobile check-in services use, and Hispanics also stand out in this latest survey of cell-mostly internet use. Fully 60% of Hispanic mobile internet users primarily use their phone for internet access. Black Americans aren’t far behind (43%), although only 27% of white mobile internet users are cell-mostly internet users.

Beyond age and ethnicity, there is also a strong skew towards lesser-educated, lower-income respondents. Among mobile internet users, 45% who count their education attainment as high school graduate or below primarily use their phone to access the internet. That’s about twice the proportion (21%) of those with a college degree. Similarly, 45% of mobile internet users with household income of less than $30,000 go online mostly using their mobile phone, compared to 27% of their counterparts in households with at least $75,000 in annual income.

The demographics of teen cell-mostly internet us! ers can b! e found here.

Tags: , , , , , , , , , , , , , , ,

Wednesday, September 18th, 2013 news No Comments

UK Youth Think Digital First for Advertising


Research shows a skew towards digital advertising among younger consumers in the UK. Over 40% of 14- to 17-year-olds believe that digital ads have greater influence than traditional TV or print ads.

Tags: , , , , ,

Friday, May 10th, 2013 digital No Comments

The Social Makeup of Social Media: Income Breakdown


Out of sheer curiosity, we here at Compete used our demographic data to craft a mini-infographic showing the income breakdown across 6 of the top social sites. The US Browser Population is lined beneath each data-set for further comparison and context.

Of these properties, LinkedIn shows the most notable emphasis towards a specific demographic, individuals earning 60k and above. Pinterest shows a slightly higher representation among higher income demographics and Tumblr shows the same slight skew towards less affluent demographics.

Facebook and Google+ show even representation between all demographics, probably a result of how pervasive they are across the social-scape.

Make sure to leave your comments below!

The Social Makeup of Social Media - Income

Tags: , , , , , , , , , , , , , , , ,

Friday, December 28th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
Send Tips:
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing