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drag2share: Google+ Is Regaining Momentum, Proving Its Many Skeptics Wrong

source: http://feedproxy.google.com/~r/businessinsider/~3/bnPk-fbSEK4/google-is-regaining-momentum-2013-8

bii social desktop visitors comscoreWhy Google+ Isn’t Going Anywhere Anytime Soon (L2 Think Tank)
Google+, which gained momentum after a successful launch in 2011 but then suffered from a slowdown in growth, is now surging in popularity, defying the predictions of many pundits who said it would fade away. L2 Think Tank Founder Scott Galloway says that’s because Google has effectively integrated Google+ with its most popular products, such as Search and Gmail, which places the social network in front of Google users throughout the day.

We noted in our recent analysis that Google+ has surpassed Twitter in monthly unique visitors on PCs.


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Wednesday, August 28th, 2013 news No Comments

Online Video Ads Reached More Americans in July, but Total Views Leveled Off

source: http://www.marketingcharts.com/wp/interactive/online-video-ads-reached-more-americans-in-july-but-total-views-level-off-36025/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

comScore-Online-Video-Ad-Views-July2013Online video ad views have been increasing at a torrid pace through the first half of this year. However, as was the case last year, the start of the summer seems to have leveled that growth off. During July, Americans watched 19.6 billion online video ads, representing a slight 2.4% dip from June’s record 20.1 billion views. While that’s much less of a slowdown as last year’s 12.7% drop-off in July, it does bring to an end 6 consecutive months of growth.

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Friday, August 23rd, 2013 news No Comments

Android metrics show Jelly Bean adoption overtaking Ice Cream Sandwich

Source: http://www.engadget.com/2013/05/01/android-versions-may-2013/

Google dashboard metrics show Android 4 near 60 percent of active users

Google’s big shake-up of Android version metrics has already given us a better understanding of where the platform’s active users truly stand. Now that we’re a month into the new methodology, we have a good sense of where those users are going — and they’re moving to Jelly Bean in droves. Android 4.1 and 4.2 combined grew to represent 28.4 percent of regular usage, or enough to finally overtake Ice Cream Sandwich at 27.5 percent. Not surprisingly, the transition to the newer OS involved a balanced mix of users either upgrading from ICS (down by 1.8 percent) or transitioning from devices running Gingerbread or earlier (down 1.7 percent). It will be a long while before Jelly Bean becomes the dominant platform, if it ever does, but we’re not expecting a slowdown in adoption when flagships like the Galaxy S 4 and One are luring many of us into an upgrade.

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Source: Android Dashboard

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Wednesday, May 1st, 2013 news No Comments

CHART OF THE DAY: The Decline Of The Mac

Source: http://www.businessinsider.com/chart-of-the-day-decline-of-the-mac-2013-1

Mac shipments dropped 22 percent during the December 2012 quarter, marking their biggest decline in about 10 years, Dan Frommer of SplatF reports.

Apple shipped 778,000 fewer Macs in 2012 than it did in 2011, while it had 43 million more iPhones and 25 million more iPads, respectively.

CEO Tim Cook attributes the slowdown of Mac shipments to the release of the new iMacs late in the quarter and low inventory, but the drop could also be explained by the overall decline of the PC market and the rise of tablets.

Despite the low Mac sales, Apple’s “computer” business has never been stronger. Check out the chart by Frommer showing combined Mac and iPad sales.

chart of the day shows the decline in mac shipments vs the rise of ipad sales, january 2013

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Thursday, January 31st, 2013 news No Comments

Logitech gambled big on video conferencing, lost

Source: http://www.engadget.com/2013/01/23/logitech-video-conferencing-slowdown/

Logitech gambled big on video conferencing, lost

Logitech’s PR machine is on the loose this morning, trying to dampen expectations before the company announces its quarterly financial results later in the day. The key message is that we shouldn’t expect any great shakes from the video conferencing side of the business. In fact, there’ll be a $211 million charge against earnings, which is big enough to wipe out the previous quarter’s income four times over, and which stems entirely from this source of pain:

“The enterprise video conferencing industry has experienced a slowdown in recent quarters and consequently, through this period, the video conferencing unit has not sustained the growth Logitech originally anticipated.”

That’s a blanket statement, describing a whole section of the industry and not just pinning the blame on LifeSize, the video conferencing company that Logitech picked up in 2009 for $405 million. It so happens that Polycom and Cisco have also reported ongoing slides in video conferencing sales, so Logitech’s explanation is entirely justified — not that it makes the LifeSize acquisition look any smarter.

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Source: Reuters

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Wednesday, January 23rd, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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