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drag2share: Yum CEO: There’s Not Much We Can Do To ‘Turn The Tide’ In China Right Now (YUM)

source: http://feedproxy.google.com/~r/businessinsider/~3/1PmxpisiE8A/yum-ceo-china-sales-drop-2013-2

Yum CEO: There’s Not Much We Can Do To ‘Turn The Tide’ In China Right Now (YUM)

Feb 5, 2013

kfc fried chicken

(Reuters) – KFC parent Yum Brands Inc on Tuesday said time, not ad spending, is the cure for a steep sales decline at its restaurants in China that was sparked by a food safety scare late last year.

The fast-food operator makes more than half of its overall sales in China, and customers there began shunning Yum’s restaurants in December after news reports and government investigations focused on chemical residue found in a small portion of its chicken supply.


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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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