smartphone-marketing-proposal

Proposal for Magazine Companies

Magazine companies should overtly, deliberately, and systematically “cannibalize” themselves by offering to current print subscribers to “go green” by opting out of print issues and opting in to digital issues only, just like credit card companies have allowed users to opt for electronic only delivery of statements, saving millions in printing and postage costs, not to mention trees.

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Wednesday, November 10th, 2010 marketing No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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