smartphone

What Would Prompt Mobile Users to Share Their Personal Info With a Brand?

source: http://www.marketingcharts.com/wp/online/what-would-prompt-mobile-users-to-share-their-personal-info-with-a-brand-36901/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

mBloxMillwardBrown-Reasons-Mobile-Users-Would-Share-Personal-Info-Sept2013Privacy is a hot topic these days, and there have been several studies out of late examining the types of data consumers are willing to share with brands. Although a recent survey from TRUSTe found just 1 in 10 smartphone owners in the US willing to share their location information with an application, a new multi-country study [download page] from mBlox and Millward Brown finds that 43% of respondents are willing to share their location information with companies via their mobile device. What would prompt them to do so?

Asked why they would ever share their location (or other personal information) with a company using their mobile device:

  • 47% indicated they would do so to receive relevant offers or discount coupons;
  • 45% would to receive information or alerts that they have requested;
  • 36% would to resolve customer service issues;
  • 24% would to check-in or post on social networking sites; and
  • 6% would for another reason.

Slightly less than 1 in 5 said there would be no good reasons for sharing their information.

Interestingly, the survey – which was fielded among mobile users who had downloaded an app during the past 12 months – finds that 8 in 10 respondents feel that the act of downloading a company’s app to their mobile device also meant that they would be open to receiving location-based text or push notifications from the same company.

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Tuesday, September 24th, 2013 news No Comments

How Digital Time Spent Breaks Down by Device, Gender, Content Area

source: http://www.emarketer.com/Article/How-Digital-Time-Spent-Breaks-Down-by-Device-Gender-Content-Area/1010239

Women spend more time on smartphones, tablets

While the desktop PC may still have the greatest reach among US web users, time spent accessing the internet via mobile has surpassed time spent on the PC, according to research from mobile ad network Jumptap and comScore. This is in keeping with eMarketer’s findings, which estimate that this year, for the first time, time spent on nonvoice mobile activities will surpass time spent online on desktops and laptops.

comScore and Jumptap found that in April 2013, time spent accessing the web on smartphones and tablets surpassed time spent online on the PC by 2 percentage points. The amount of time women 25 to 49 years old spent on the smartphone and tablet was particularly notable, reaching above 60%, while for men in that age range, the PC remained the platform where they spent more than half their online time.

Plenty of online content areas were still firmly rooted in PC use, with the desktop accounting for more than 60% of time spent accessing auto, business, TV, news and sports content. Game playing and radio were predominantly mobile activities, while two-thirds of social activity went to the smartphone and tablet. And visual-focused content, including food, entertainment, lifestyle and retail, were beginning to tip toward mobile.

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Tuesday, September 24th, 2013 news No Comments

Nielsen TV ratings will include smartphone and tablet viewing next year, says report

The venerable Nielsen TV ratings are finally starting to get up-to-date with the internet age. Starting in September 2014, Nielsen will reportedly include TV viewing on a smartphone or tablet as part of its national TV rankings. According to Variety, Nielsen will announce the move n…

http://www.theverge.com/2013/9/19/4749462/nielsen-tv-ratings-will-include-smartphone-and-tablet-viewing-next-year

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Friday, September 20th, 2013 digital No Comments

Nielsen TV ratings will include smartphone and tablet viewing next year, says report

The venerable Nielsen TV ratings are finally starting to get up-to-date with the internet age. Starting in September 2014, Nielsen will reportedly include TV viewing on a smartphone or tablet as part of its national TV rankings. According to Variety, Nielsen will announce the move n…

http://www.theverge.com/2013/9/19/4749462/nielsen-tv-ratings-will-include-smartphone-and-tablet-viewing-next-year

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Friday, September 20th, 2013 digital No Comments

drag2share: Playing To Win: Mobile Gamification Done Right

source: http://feedproxy.google.com/~r/businessinsider/~3/PlQUcE7ouWk/mobile-gamification-done-right-2013-7

everydaylife

Gamification, or the use of game elements to promote desired behaviors among customers and employees, has been a popular business strategy for decades. Loyalty programs, cereal box prizes, employee-of-the-month schemes, hidden tokens within video games and applications — these are all examples.

But the always-on mobile age has vastly expanded opportunities for gamification. Integration with social networks means these experiences are shared with friends, acquaintances and co-workers. A smartphone-carrying employee or consumer might be drawn into a gamified experience at any time, wherever they are.

In fact, gamification represents the fusion of four trends: the explosion of social media usage, the mobile revolution, the rise of big data, and the emergence of wearable computing. Already, marketers, enterprises, and even governments are using gamification to achieve and expand their goals.


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Thursday, September 19th, 2013 news No Comments

drag2share: Smartphone Users Are Spending More Of Their Time On Longer Videos

source: http://feedproxy.google.com/~r/businessinsider/~3/BgGBjHARAMA/smartphone-users-watch-longer-videos-2013-9

Mobile accounted for 12% of all hours spent consuming online video in June, according to Ooyala’s latest Global Video Index report.

Mobile continues to carve out an ever greater share of online video-viewing as video consumption migrates to mobile devices. A year before, mobile’s share of online video-viewing hours was just 7%.

Click here to download charts and data in Excel.

BII Mobile Video Consumption

Smartphone audiences are spending a surprising amount of their video-viewing time on longer video sessions. Smartphone users spent 53% of their time on sessions lasting 10 minutes or longer, up from 44% in the fourth quarter of 2012. Further, they spent 38% of their time on sessions lasting at least 30 minutes.

Smartphone and tablet video-viewing behavior is converging. The breakdown of video session length on smartphones and tablets now looks much the same.

The increase in longer video sessions on smartphones might be tied to exploding growth in the adoption of large-screen smartphones a! nd the g reater availability of ultra-fast 4G networks, which dramatically improve on-the-go video playback quality.

BII Mobile Video Consumption


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Wednesday, September 18th, 2013 news No Comments

drag2share: MORGAN STANLEY: iPhone Sales Could Be Up 28% This Quarter (AAPL)

source: http://feedproxy.google.com/~r/businessinsider/~3/Cgtea6RQDPs/morgan-stanley-iphone-sales-could-be-up-28-this-quarter-2013-9

Apple’s iPhone units could grow by 28% on a year-over-year basis this quarter, according to Morgan Stanley analyst Katy Huberty.

Huberty’s “Alphawise Smartphone Tracker” suggests Apple sells 34.5 million phones in the September quarter. The Street consensus for iPhone sales is in the low thirty millions.

A 28% increase over a year ago would be good considering Apple will only be selling new iPhones for about a week in the quarter. It’s also good considering Apple’s growth was at single digit levels earlier in the year.

Apple’s will never post insane 80%+ growth for the iPhone again. The market is mature, and Apple already sells a lot of phones making mega-growth nearly impossible.

But 28% is a solid, growing number, if accurate.

Morgan Stanley’s Alphawise tracker uses web search analysis and Google Trends to make a forecast. It sounds a little goofy, but last quarter Alphawise predicted 31.3 million units. Apple sold 31.2 million.

While this is good news for Apple, there’s more to the story.

Alphawise predicts a relatively massive quarter for Samsung. It’s expected to sell 47 million Galaxy phones, which would blow Apple out of the water.

Here’s a chart from Huberty that compares Alphawise estimates to actual results”

iPhone Morgan Stanley


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Wednesday, September 18th, 2013 news No Comments

drag2share: The iPhone 5S Is By Far The Fastest Smartphone In The World, Smoking Samsung’s S4 (AAPL, GOOG)

source: http://feedproxy.google.com/~r/businessinsider/~3/a3lAG_IOhJo/the-iphone-5s-is-the-fastest-smartphone-2013-9

Apple’s iPhone 5S is seriously fast.

After the fingerprint scanning Touch ID, and the new camera, the speed of the 5S is the thing that is sticking out about the phone in reviews.

But how fast is fast?

Anand Lal Shimpi did some thorough testing of the 5S versus other smartphones, and even some tablets.

His results confirm that the iPhone is the fastest phone on the market by a long-shot.

Here’s the results of the SunSpider test, which is a fairly standard test companies try to optimize results for.

Head over to Shimpi’s site for more. He tested the 5S against four different benchmarks, and in each case the 5S was the clear winner >

iPhone 5S speed test


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Wednesday, September 18th, 2013 news No Comments

More Than 6 in 10 Americans Aged 13-33 Said to Stream Video Weekly

source: http://www.marketingcharts.com/wp/television/more-than-6-in-10-americans-aged-13-33-said-to-stream-video-weekly-36629/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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While GfK says that 51% of the US population watches streaming video weekly, it’s important to note that the survey was limited to 13-54-year-olds. According to the Census Bureau, there were almost 82 million Americans aged 55 and older as of July last year. Given the age trend in streaming video viewing, it’s likely that audiences in the 55+ segment would be smaller, dragging down the overall average.

Nevertheless, the data shows that on a directional basis, streaming video is becoming more mainstream. A variety of connected devices are contributing to the growth:

  • 9% of TV households are using streaming-ready 7G game systems weekly to stream;
  • 5% of TV households are using a streaming-capable HDTV to stream weekly;
  • 5% of consumers aged 13-54 are using a tablet to watching streaming video weekly; and
  • 4% of consumers are using a smartphone to do so.

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Sunday, September 15th, 2013 news No Comments

drag2share: ALERT: Your ‘Secret’ Snapchat Relationships Aren’t So Secret

source: http://feedproxy.google.com/~r/businessinsider/~3/0LUQ-S7jNRw/alert-your-secret-snapchat-relationships-arent-so-secret-2013-9

Snapchat is a smartphone app you can use to send a picture or video of yourself to a friend.

It’s big with the kids, and increasingly, the rest of us.

 

Snapchat’s key feature is that those pictures and videos will always self-destruct after, at most, 10 seconds.

This means that you can use Snapchat to send people all sorts of videos and photos you would not ordinarily send. Maybe that’s super silly photos and videos. Maybe it’s super sexy photos and videos, if that’s what you want.

But be careful!

While your photos and videos can’t be seen by anyone but the person you are sending them to, everyone you are friends with on Snapchat can, in fact, see who you are sending most of your photos and videos to.

In Snapchat parlance, any of your “friends” on Snapchat, can go to their friends list in the app, tap on your name, and see who you are “BFFs” with. “BFFs” are the people you communicate most with.

If my Snapchat friends were to do this, they’d see I chat most with some guy named Jay Yarow and my wife, Anna.

Check it out:

snapchat bffs.PNG

This is a weird feature for Snapchat to include. Maybe! it help s juice the apps “network effects.” Maybe it’s helpful for new users to see who their friends chat with, so they know who to chat with.

But can’t you imagine the feature causing problems for some teenage (and more adult) romances out there?

Also, isn’t it just weird for a communications platform to publish who its users are communicating most with? For example, as a reporter, I wouldn’t want anyone to see my most frequently dialed list.

Anyway. Heads up!


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Saturday, September 14th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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