drag2share: Despite The Dominance Of Apps, Top Properties Are Still Dependent On Mobile Websites


We know that social media usage is migrating to mobile, but how much of that usage is channeled through apps, and how much is through browsers?

Facebook reaches about 76% of the U.S. smartphone population through its popular app, according to recent data from comScore.

But an additional 10% of smartphone owners access Facebook only through the mobile Web (using a mobile browser such as Safari or Chrome).

In other words, Facebook sees a 13% gain in audience thanks to its mobile website.

Twitter is even more dependent on the mobile Web. Twenty-one percent of the U.S. audience accesses Twitter’s app, but an additional 8% access it over the mobile Web. That’s a 38% audience “lift,” taking the app-only audience as the base, for Twitter.

Pandora is 100% dependent on its app usage.


Looking at the top smartphone properties, one interesting case is Amazon, which reaches an impressive 66.8% of U.S. smartphone users. ! However, it fails to crack comScore’s top 15 apps list, meaning its app fails to reach the thresh hold of reaching 20% of smartphone users. Amazon is clearly still dependent on the mobile Web browsers for a big chunk of its audience.

It may be true U.S. mobile users are quickly moving away from the mobile Web in favor of apps, but developers and app publishers need to keep an eye on their mobile sites too.

Click here to see a larger version of this chart


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , ,

Thursday, September 12th, 2013 news No Comments

Smartphones and Tablets Account for Half of US Adults’ Time Online



Smartphones alone account for 50% of online time for the two above-mentioned groups. Interestingly, while smartphones only account for a relatively small 25% of online time for Americans aged 50 and older, tablets grab 16% share, the highest among the age groups.

The share of internet time represented by mobile devices differs greatly from one category to the next. For example, together they account for just 24% of time online with the automotive category and 32% of time spent with TV sites (an outsized 20% of which is on tablets). By contrast, two-thirds of social media time goes to smartphones and tablets, as does 82% of online gaming time and 92% of online radio time.

comScoreJumptap-Digital-Cross-Platform-Audience-Sept2013The US’ “digital universe,” referring to the number of adults going online, is 194 million strong per month, per the report. Of those, about 63% (122 million) use both a PC and a mobile device, while PC-only! users nu! mber 58 million (30% share) and mobile-only 14 million (7% share). Those figures are heavily influenced by older internet users. While 17-22% of internet users aged 18-49 are PC-only, that figure jumps to 48% of those aged 50 and older.

While only 17% of online women aged 25-49 are PC-only, a greater proportion of online males of that age are so-called “screen jumpers” (mobile and PC users), at 74% share. That’s because a significant 14% share of women aged 25-49 are mobile-only.

Tags: , , , , , , , , , , , , , , , ,

Wednesday, September 11th, 2013 news No Comments

drag2share: Global Smartphone Shipments Share


The global smartphone shipments share of handset makers, especially Chinese manufacturers, has been growing rapidly at the expense of Apple, and they’ve done so by undercutting the iPhone’s premium pricing with a barrage of low-cost handsets.


Most of these cheaper handsets run Android, and because of that, Google’s platform has been increasingly asserting its will over Apple. It now controls 80% of the global smartphone market. Meanwhile, Apple’s platform share keeps falling and is currently around 13%.

drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , ,

Tuesday, September 10th, 2013 news No Comments

Only 37% of Online Adults Believe They Can Use the Internet Anonymously



This year, half of the survey’s respondents said they worry about how much information is available about them on the internet, up from 33% in September 2009. Those worries appear to be well-founded: many respondents said that their photos (66%), birth dates (50%), email addresses (46%) and employer information (44%) are available online. Those numbers were significantly higher for 18-29-year-olds, among whom 90% say their photos are available online.

Online Americans are taking steps to protect themselves, though. 64% have cleared cookies and browser history, 41% have deleted or edited something they had posted in the past, and an equal 41% have set their browser to disable or turn off cookies. 18-29-year-olds – whose information appears to be most readily available online – are also most likely to have taken these steps.

So who are they trying to avoid? Among the 55% who have taken steps to hide from specific people or organizations, hackers or criminals (33%) were the most commonly cited, followed by advertisers (28%), certain friends (19%) and people from their past (19%).

Tags: , , , , , , , , , , , , , , ,

Friday, September 6th, 2013 news No Comments

Cross-Device Shopping Journeys: On Which Device Do They End?


JiWire-Cross-Device-Research-and-Purchase-Behavior-Aug2013Consumers are using various devices to conduct retail shopping research, and are often crossing from one device to another to make purchases. A new study [download page] released by JiWire examines cross-device retail research and purchase behavior by device, with some interesting results. Among the highlights, consumers researching on laptops are the most likely to purchase on the same device, with only a minority of tablet and smartphone researchers doing so. In fact, respondents researching on a smartphone said they were more likely to finish purchases in-store than on any single device.

Tags: , , , , , , , , ,

Friday, August 23rd, 2013 news No Comments

drag2share: LinkedIn Lags Other Social Networks As A Mobile Crowd Draw


We recently looked at how mobile has emerged as a crucial audience source for Facebook, Twitter, and Pinterest. But what about LinkedIn?

All of LinkedIn’s competitors have seen significant growth in the size of their mobile and mobile-only audience as a percentage of their total audience.

But LinkedIn has not seen that shift, according to comScore data. In fact, the percentage of LinkedIn’s monthly active users who are mobile or mobile-only has remained unchanged since September 2012.

In September 2012, LinkedIn’s audience was 29% mobile and 16% mobile-only.

Nine months later, the numbers had not budged. Twenty-eight percent of LinkedIn’s unique visitors in the U.S. accessed the site via a mobile device at least once during the month of June 2013; approximately 16% visitors were mobile-only.

Meanwhile, 60% of Facebook’s total monthly active users in June 2013 accessed its site on either a smartphone or tablet, compared to 51% in September.

LinkedIn recently upgraded its iOS and Android mobile apps to allow users to apply for jobs on the site while using a smartphone or tablet. The upgrade may boost mobile engagement as well as the efficacy of recruitment ads on mobile.

The chart below shows how mobile-only usage at the other social networks has shot up while it has remained relatively flat at LinkedIn.

BII social mobile volume

drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , ,

Monday, August 19th, 2013 news No Comments

Popular Shopping Activities Differ Significantly by Mobile Device


Nielsen-Smartphone-Shopping-Activities-inQ1-Aug2013Recent data from comScore illustrated the types of items that are most commonly purchased by smartphone and tablet owners. New research from Nielsen gets in on the act, revealing the most common activities performed by mobile shoppers. While there are some predictable findings (such as smartphone owners more likely to perform on-the-go activities), it’s useful to see the various ways in which these devices are being leveraged during the shopping journey.

Tags: , , , , , ,

Thursday, August 15th, 2013 news No Comments

Lenovo posts Q1 earnings, reveals that its mobile sales have overtaken PCs


Lenovo says it's raining cash

Don’t look now, but Lenovo just became an industry bellwether. While reporting strong first quarter results that include a record $8.8 billion in revenue and $170 million in profit, the tech giant revealed that its combined smartphone and tablet sales have overtaken those of its PCs. Yes, you read that correctly — the world’s largest PC vendor is now a mobile-first company, unlike previous title holders such as HP. It’s not hard to explain the shift, however. About 42 percent of Lenovo’s total sales come from its native China, where the company’s predominantly Android-based phones and tablets fare very well. The firm’s Windows PCs and tablets are also performing above industry averages, but CEO Yang Yuanqing makes it clear that Lenovo is quickly becoming a “PC Plus” brand — IdeaPads and ThinkPads are just parts of a larger puzzle.


Tags: , , , , , , , , , , , , , , ,

Thursday, August 15th, 2013 news No Comments

More News Reading Goes Mobile – eMarketer


More than one in 10 print news subscribers to cancel their subscription in the next year

A substantial percentage of smartphone and tablet users consumed news on their devices in Q1 2013, according to polling by the Donald W. Reynolds Journalism Institute. The 35-to-44 age group showed the highest incidence of reading news on their smartphones, at 73% of users. But penetration rates for every other adult age group except those 65 and older were above 60%. Among the oldest smartphone users, the small screen size seemed to turn them off to news consumption; only 35% read the news on their phone.

Among tablet users, the figures were similar, with the percentage between 25 to 64 years old reading news on the devices hovering around 67%. Interestingly, those 65 and over were much more likely to read on the tablet compared with the smartphone, at 59%; bigger font seems to translate to older readership.

Tags: , , , , , , , , , ,

Tuesday, August 13th, 2013 news No Comments

Music Goes Mobile as More Smartphone Users Stream Songs – eMarketer


Over 99% of mobile music listeners tune in on smartphones

More than one in five Americans will listen to music on their mobile phones this year, eMarketer estimates, after usage nearly doubled in 2012. Listening to music on their phones is now a regular activity for more than 70 million people in the US, and double-digit growth is expected to continue through 2015, when well over a third of all mobile phone users will participate.

Included in this figure are mobile phone users who listen to streaming music, such as via Pandora, Spotify or another digital radio station, as well as those who download music directly onto their phone, via the iTunes Store or a similar service. eMarketer’s forecast does not include listeners who only sideload music from their PC to their phone.

Tags: , , , , , , , , , , , ,

Tuesday, August 13th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
Send Tips:
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing