If you’ve been following the trends, Gartner’s mobile phone market figures for the first quarter of 2013 won’t surprise. The research firm estimates that Android was on 74.4 percent of all smartphones sold in the period, with Samsung the key beneficiary of such dominance. While the Korean behemoth doesn’t release solid sales figures, Gartner believes its market-flooding strategy has paid off, topping the league with 30.8 percent market share — Apple has a firm grip on second place, with 18.2 percent, which is well ahead of LG, which has 4.8 percent. Samsung is also king of the mobile phone space, owning 23.6 percent of the market, ahead of Nokia, which has fallen to 14.8 percent share. Gartner’s research also found that feature phone sales are slowing, so we guess that it’s only a matter of time ! before t he humble candybar goes the way of the netbook.
Witness also the swift obsolescence of non-smartphones.
Mobile-only Facebook users access the site exclusively on tablets and smartphones and never see the desktop version of the social network.
For comparison, Facebook’s mobile-only monthly active users increased by 25% between the third and fourth quarters of 2012, and 24% between the second and third quarters of last year.
The site’s total mobile monthly active users or MAUs — the people who access the social network on a mobile device but may also log in via the desktop— reached 751 million in March, an increase of 10% over the previous quarter’s final MAU number. This sequential quarterly growth is roughly in line with past patterns throughout 2012, when MAU growth ranged between 11 and 13% between quarters.
In other words, Facebook’s mobile user base continues to grow impressively, but that growth is not accelerating.
Mobile advertising revenue — drawn from news feed ads, including beefed-up app install ads — now represents 30% or $375 million of Facebook’s total quarterly ad revenues, which is impressive given that mobile ad dollars were literally nonexistent only a year ago.
There are two pieces of good news for Microsoft out this morning.
The first is that, hello, Microsoft stock is up 8% so far this year.
The second is that Nokia reported decent sales of its Lumia smartphones, which are powered by Microsoft Windows Phone 8.
Nokia reported Lumia sales of 5.6 million units last quarter – right in line with estimates.
Asymco analyst Horace Dediu made a chart showing that, thanks to the Windows Phones, Nokia smartphone sales may have finally “bottomed” after years of decline.
Game developers are increasingly turning to smartphones and tablets for their next project.
A survey of 2,500 developers from the organisers of the Game Developers Conference held this month found that 58 per cent were planning their next project for mobile devices. Approximately 38 per cent of those surveyed said their last project was on mobile.
Nielsen last week took a symbolic step toward helping the biz monetize TV viewing done via the Internet. But reaction to the ratings service’s decision to add Internet-connected TV sets to its formal definition of a “TV household” was muted among execs because it addresses only part of the vexing measurement challenges facing traditional TV nets.
Nielsen had been grappling with adjusting the definition in order to count homes that only receive programming via broadband connections as part of the universe of TV homes. The decision unveiled to TV and advertising execs on Thursday had been expected (Daily Variety, Jan. 10).
New definition doesn’t encompass homes where viewers only receive TV via tablets and smartphones.
Underscoring the shift in behavior, Nielsen’s estimate of the number of U.S. TV households has dropped in recent years, sliding from 115.9 million in 2011 to 114.6 million in 2012.
And some can be attributed to cord-cutting and “cord nevers,” or the rise in the number of younger viewers who rely on Internet-delivered sources and have never subscribed to cable, satellite or telco service.
How We Use Our Mobile Phones (Nielsen via Mashable)
In a new report entitled The Mobile Consumer: A Global Snapshot, Nielsen looks at consumer behavior, device preference and usage in 10 different countries. Here are the devices we use:
Here are the types of apps we use:
Researchers at IDC have had their ears to the ground keeping tabs on shipments for specific types of devices, and now they’ve painted a bigger picture of the hardware battlefield in 2012. “Smart connected devices” — a category which includes desktops, laptops, tablets and smartphones — saw a total of 367.7 million units shipped in Q4 2012, up 28.3 percent from the year before. In total, over 1.2 billion units were shipped last year, marking a 29.1 percent upswing from 2011. Naturally, tablets and smartphones drove the boost by carving out roughly 60 percent of the year’s combined marketshare, while PCs and notebook shipments sank by 4.1 and 3.4 percent, respectively.
While Samsung and Apple each claimed crowns in specific gadget divisions, Sammy came out on top with smart connected devices in 2012 as a whole (and in Q4) thanks to a 20.8 percent marketshare, beating Cupertino by 2.6 percent. Lenovo finished in third place with a 6.5 percent slice, while HP and Dell trailed behind with 4.8 and 3.2 percent, respectively. IDC notes that Cook. and Co. could have come in a more distant second, but the debut of the iPhone 5 and iPad Mini pulled it out of a slump from earlier in the year.
Mobile To Drive One-Third Of Paid Search Clicks By Year End (Search Engine Land)
Marin Software released a report called The State of Mobile Search Advertising in the World. The 2012 data is drawn from search campaigns conducted in 13 geographies including the U.S., UK, China, Europe and Australia.
Marin forecasts that mobile devices will drive a third of U.S. paid clicks by December 2013. The company says that as of December 2012, mobile devices accounted for 23.4 percent of all US paid-search clicks. Mobile also captured 18.4 percent of search budgets in December.
Marin found that paid search campaigns on smartphones and tablets delivered higher click-through rates (CTR) at a lower cost-per-click (CPC). However, overall, conversions were lower on mobile devices. But because there are relatively few e-commerce sales on smartphones, this metric (“conversions”) isn’t a great fit.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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