smartphones

How Digital Time Spent Breaks Down by Device, Gender, Content Area

source: http://www.emarketer.com/Article/How-Digital-Time-Spent-Breaks-Down-by-Device-Gender-Content-Area/1010239

Women spend more time on smartphones, tablets

While the desktop PC may still have the greatest reach among US web users, time spent accessing the internet via mobile has surpassed time spent on the PC, according to research from mobile ad network Jumptap and comScore. This is in keeping with eMarketer’s findings, which estimate that this year, for the first time, time spent on nonvoice mobile activities will surpass time spent online on desktops and laptops.

comScore and Jumptap found that in April 2013, time spent accessing the web on smartphones and tablets surpassed time spent online on the PC by 2 percentage points. The amount of time women 25 to 49 years old spent on the smartphone and tablet was particularly notable, reaching above 60%, while for men in that age range, the PC remained the platform where they spent more than half their online time.

Plenty of online content areas were still firmly rooted in PC use, with the desktop accounting for more than 60% of time spent accessing auto, business, TV, news and sports content. Game playing and radio were predominantly mobile activities, while two-thirds of social activity went to the smartphone and tablet. And visual-focused content, including food, entertainment, lifestyle and retail, were beginning to tip toward mobile.

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Tuesday, September 24th, 2013 news No Comments

drag2share: How Location Data Is Being Collected, And Why It’s Transforming The Mobile Industry

source: http://feedproxy.google.com/~r/businessinsider/~3/ke8klBGN97I/mobile-location-data-boosts-marketing-2013-9

With over 770 million GPS-enabled smartphones, location data has begun to permeate the entire mobile space. The possibilities for location-based services on mobile go beyond consumer-facing apps like FourSquare and Shopkick. It’s powering advertisements, and many other services — from weather to travel apps.

In a recent report from BI Intelligence on location-based data, we analyze the opportunities emerging from this new local-mobile paradigm.

We specifically examine how location-enabled mobile ads have generated excitement, look at how location-based feature have boosted engagement for apps, and demystify some of the underlying technologies and privacy issues.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Take a look at this graphic:

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A pure GPS approach and the “lat-long” tags it generates is considered the standard for location data. But there are at least four other methods, sometimes used in combination, for pinpointing location:

  • Cell tower data: When GPS signals can’t reach the device’s GPS chip, which often happens indoors, the device will often report its location by communicating with the cell tower it’s connected to and estimating its distance. It’s less accurate than pure GPS data.
  • Wi-Fi connection: It’s an accurate method but requires an active Wi-Fi hotspot. Wi-Fi locations are matched with GPS coordinates. It can pinpoint a user to a specific storefront, which is why many retailers are rolling out free public Wi-Fi to enable in-store mobile ads.
  • IP address: Location can be gauged by the IP address associated with the data connection. The accuracy of this approach varies between carriers, and is far less reliable than the above methods.
  • User-reported: When users sign up for emails or register for mobile apps and services, they often enter their addresses and zip codes. This data can be translated into GPS coordinates to build a geolocation profile of a single user or user base.
The ability to collect user location data and track it has raised some concerns over privacy. However, Android and iOS give users the ability to opt out of location tracking altogether via their settings.


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Wednesday, September 18th, 2013 news No Comments

drag2share: Smartphone Users Are Spending More Of Their Time On Longer Videos

source: http://feedproxy.google.com/~r/businessinsider/~3/BgGBjHARAMA/smartphone-users-watch-longer-videos-2013-9

Mobile accounted for 12% of all hours spent consuming online video in June, according to Ooyala’s latest Global Video Index report.

Mobile continues to carve out an ever greater share of online video-viewing as video consumption migrates to mobile devices. A year before, mobile’s share of online video-viewing hours was just 7%.

Click here to download charts and data in Excel.

BII Mobile Video Consumption

Smartphone audiences are spending a surprising amount of their video-viewing time on longer video sessions. Smartphone users spent 53% of their time on sessions lasting 10 minutes or longer, up from 44% in the fourth quarter of 2012. Further, they spent 38% of their time on sessions lasting at least 30 minutes.

Smartphone and tablet video-viewing behavior is converging. The breakdown of video session length on smartphones and tablets now looks much the same.

The increase in longer video sessions on smartphones might be tied to exploding growth in the adoption of large-screen smartphones a! nd the g reater availability of ultra-fast 4G networks, which dramatically improve on-the-go video playback quality.

BII Mobile Video Consumption


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Wednesday, September 18th, 2013 news No Comments

drag2share: The iPhone 5S Is By Far The Fastest Smartphone In The World, Smoking Samsung’s S4 (AAPL, GOOG)

source: http://feedproxy.google.com/~r/businessinsider/~3/a3lAG_IOhJo/the-iphone-5s-is-the-fastest-smartphone-2013-9

Apple’s iPhone 5S is seriously fast.

After the fingerprint scanning Touch ID, and the new camera, the speed of the 5S is the thing that is sticking out about the phone in reviews.

But how fast is fast?

Anand Lal Shimpi did some thorough testing of the 5S versus other smartphones, and even some tablets.

His results confirm that the iPhone is the fastest phone on the market by a long-shot.

Here’s the results of the SunSpider test, which is a fairly standard test companies try to optimize results for.

Head over to Shimpi’s site for more. He tested the 5S against four different benchmarks, and in each case the 5S was the clear winner >

iPhone 5S speed test


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Wednesday, September 18th, 2013 news No Comments

drag2share: Android’s Mobile Devices Control 60% Of The Global Computing Platform Market

source: http://feedproxy.google.com/~r/businessinsider/~3/vZ4dbe7HTnw/androids-mobile-devices-control-60-of-the-global-computing-platform-market-2013-9

The increasing obsolescence of the PC couldn’t be more evident.

Android, which runs almost exclusively on mobile devices, was installed on 60% of computing devices — including all PCs, tablets, and smartphones — shipped globally during the second quarter of 2013.

That’s up from only 39% a year before.

Android’s mobile-powered rise, and the decline of PC-linked platforms, becomes increasingly clear when we compare the recent fate of Android and Windows.

One year ago, Windows held 34% market share next to Android’s 39%. Four quarters later, that small 5% gap has exploded to a massive 35% rift between the two platforms.

The Windows market share has fallen to 24%.

In a mobile-centric landscape, Windows remains tied to the moribund PC market. About 87% of Windows’s total unit sales last quarter were PCs. Meanwhile, tablet and smartphone-oriented Windows software simply hasn’t taken hold.

Apple also lost global computing market share over the 12 months through the end of the second quarter. Its share dropped five percentage points to 14%.

Click here to download the charts and data in Excel

Click here to see a l! arger ve rsion of this chart

GlobalComputing

Apple’s slippage is due to competitive dynamics within the mobile industry itself.

Android has been able to continue rising as a mobile platform, while Apple has clung to its strategy of selling high-end, premium devices and has lately succumbed to stasis. Over the last four quarters, Apple’s market share as a mobile platform has dropped from 26% to 16%.

That’s due to losses in the smartphone and tablet markets. With no new iPhones in the first eight months of 2013, Android climbed to take a record 80% share of the smartphone platform market in the second quarter.

On the tablet side, Apple has been unable to hold its own against the varied portfolio of fair quality, inexpensive Android tablets hitting the market. Android has a 64% share of that market.

Click here to see a larger version of this chart

GlobalMobile


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Friday, September 13th, 2013 news No Comments

drag2share: CHART OF THE DAY: A Broken iPhone Is Worth As Much As A Good Used LG

source: http://feedproxy.google.com/~r/businessinsider/~3/AFtWtWIJ3UQ/chart-of-the-day-a-broken-iphone-is-worth-as-much-as-a-good-used-lg-2013-9

Apple’s iPhones hold their value better than any other company’s smartphones. In fact, a busted iPhone is just as valuable as a used LG phone, according to this chart from Gazelle, via Gizmodo.

chart of the day resale value


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Thursday, September 12th, 2013 news No Comments

Smartphones and Tablets Account for Half of US Adults’ Time Online

source: http://www.marketingcharts.com/wp/television/smartphones-and-tablets-account-for-half-of-us-adults-time-online-36560/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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Smartphones alone account for 50% of online time for the two above-mentioned groups. Interestingly, while smartphones only account for a relatively small 25% of online time for Americans aged 50 and older, tablets grab 16% share, the highest among the age groups.

The share of internet time represented by mobile devices differs greatly from one category to the next. For example, together they account for just 24% of time online with the automotive category and 32% of time spent with TV sites (an outsized 20% of which is on tablets). By contrast, two-thirds of social media time goes to smartphones and tablets, as does 82% of online gaming time and 92% of online radio time.

comScoreJumptap-Digital-Cross-Platform-Audience-Sept2013The US’ “digital universe,” referring to the number of adults going online, is 194 million strong per month, per the report. Of those, about 63% (122 million) use both a PC and a mobile device, while PC-only! users nu! mber 58 million (30% share) and mobile-only 14 million (7% share). Those figures are heavily influenced by older internet users. While 17-22% of internet users aged 18-49 are PC-only, that figure jumps to 48% of those aged 50 and older.

While only 17% of online women aged 25-49 are PC-only, a greater proportion of online males of that age are so-called “screen jumpers” (mobile and PC users), at 74% share. That’s because a significant 14% share of women aged 25-49 are mobile-only.

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Wednesday, September 11th, 2013 news No Comments

drag2share: CHART OF THE DAY: We’re On The Internet Twice As Much As We Were Just Three Years Ago

source: http://feedproxy.google.com/~r/businessinsider/~3/XUZk1hsHk2M/chart-of-the-day-were-on-the-internet-twice-as-much-as-we-were-just-three-years-ago-2013-9

Here’s a pretty neat chart from comScore, via JumpTap. Thanks to smartphones and tablets, people are using the Internet twice as much as they were just three years ago. The bulk of the usage increase has come from smartphones.

time online chart of the day


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Thursday, September 5th, 2013 news No Comments

Mobile Devices to Boost US Holiday Ecommerce Sales Growth

source: http://www.emarketer.com/Article/Mobile-Devices-Boost-US-Holiday-Ecommerce-Sales-Growth/1010189

Mcommerce to increase its share of total ecommerce retail sales

Mobile devices account for a rapidly growing share of US retail ecommerce sales, and are expected to contribute to strong ecommerce sales growth this holiday season, according to eMarketer’s latest estimates.

eMarketer projects that retail ecommerce holiday sales in the US will rise about 15% again this year, matching last year’s gains. In total, US retail ecommerce sales for the holiday season—defined as November and December—are expected to reach $61.8 billion, up from $53.7 billion last year.

Mcommerce is expected to play an important part in overall digital holiday retail spending. This year, mobile devices will account for a larger-than-expected share of total US retail ecommerce sales, according to the newly revised forecast. eMarketer expects that mobile’s share will reach 16% in 2013, up from our previous prediction of a 15% mcommerce share this year.

The revision comes as data sets from multiple research sources showed mcommerce as a percent of retail ecommerce sales reached record highs earlier this year. In addition, large retailers, such as Best Buy and Home Depot, continue to invest heavily in smartphones and tablets, building out their mobile app and website offerings, and increasing spending on digital advertising in an effort to drive more conversions across devices and compete with companies with strong mobile infrastructure like Amazon and eBay.

In total, eMarketer predicts retail mcommerce sales will reach $41.68 billion this year and by 2017, retail sales made on mobile devices will climb to well over $100 b! illion.

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Thursday, September 5th, 2013 news No Comments

1 in 4 TV Viewers Uses Second Screen to Simultaneously Watch More Video

source: http://www.marketingcharts.com/wp/television/1-in-4-tv-viewers-uses-second-screen-to-simultaneously-watch-more-video-36346/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Ericsson-Popular-Second-Screen-Activities-Sept2013TV is increasingly part of a multi-screen experience, vying for viewer attention in a sea of multitasking behavior. Now it appears that TV is competing with something beyond the usual suspects (email, social networking, internet browsing): more video. According to a new study [pdf] from Ericsson ConsumerLab, 1 in every 4 TV viewers surveyed across a range of countries is using a second screen to watch 2 or more programs, live events, or shows at the same time.

That wasn’t the most popular second-screen activity, of course, but it’s another indication of the growing influence of mobile devices on video viewing. Indeed, among a subset of countries, owners of the respective devices reported spending less time watching TV on a weekly basis, and more time using portable devices such as laptops, smartphones and tablets.

Ericsson’s list of identified activities being carried out on second-screens is by no means exhaustive, and tends to focus on more TV-related than unrelated activities. (Research has shown that most multi-screen behavior involved unrelated activities.) Nevertheless, it’s worth taking a look at the popularity of the various identified activities. The most common were: reading email while watching TV/video content (63%); using applications or browsing the internet to kill time (56%); using apps or browing the internet to find out more information (49%); and using social forums at the same time as watching TV/video content (40%). The study found fewer viewers competing with others watching th! e same sh! ow (14%) and interacting with the show through voting (13%).

While traditional TV is competing with online video sources, scheduled broadcast viewing remains popular. 83% of respondents from a subset of 9 markets (US, UK, Germany, Sweden, Spain, Taiwan, China, South Korea and Brazil) claim to watch scheduled broadcast TV more than weekly. That figure is up from 79% last year, and stable from 83% the year before.

By comparison, 63% of respondents from those markets are watching content on their own schedules, streaming on-demand and time-shifted TV and video content, including YouTube. The popularity of such content is gradually rising, from 62% last year and 61% in 2011.

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Tuesday, September 3rd, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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