snippets

WhatsApp voice messaging updated with one-press record-and-send feature

Source: http://www.engadget.com/2013/08/07/whatsapp-one-press-voice-message/

DNP Whatsapp intros voice messaging

These days, you don’t even have to ring someone, listen to their spiel and wait for a beep when you can just use apps to send voice snippets. WhatsApp, which recently reached 300 million users, has made its existing experience even easier with a new feature that lets you record and send voice memos with one press of the mic icon. A WhatsApp spokesperson told Engadget that the company has “spent a lot of time refining [voice messaging] and made it really simple to use.”

As a testament to this, WhatsApp has now removed length limits for recorded messages and plays audio within the app instead of opening a media player. Playback will automatically switch from a handset’s speakers to its earpiece when the device is held to your ear, and the mic icon will turn blue when recipients have listened to spoken missives. With the new perks available on the mess of platforms WhatsApp calls home (iOS, Android, Windows Phone, BB10 and Nokia Symbian / S40), we bet everyone with that chatty friend are shaking in their boots.

 

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Wednesday, August 7th, 2013 news No Comments

Showroomers and Price Elasticity: Intriguing Results Suggest Impact of Free Shipping

source: http://www.marketingcharts.com/wp/topics/e-commerce/showroomers-and-price-elasticity-intriguing-results-suggest-impact-of-free-shipping-35311/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

parago-Showrooming-Price-Elasticity-July2013A new “Shopper Showrooming Study” [pdf] study from parago contains a host of “core” statistics related to showrooming (58% of smartphones owners do it! It’s growing quickly!), but it’s perhaps best to leave aside exact percentages as surveys often turn up different results. (Here’s a roundup of some data on showrooming behavior – and here’s one study that argues that it’s over-hyped). The more intriguing snippets of the parago study come in the discussion of price elasticity and in some of the behaviors of low- and high-income respondents that appear on the surface to be counter-intuitive.

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Friday, July 26th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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