sobe lifewater

Lift in search volume indicates that customers …

… saw the ad, recalled it, and thought it relevant enough at the time to make the effort to take action — search for more information about it (beyond the tidbit of info contained in the 30 second ad, print ad, radio spot, or banner ad).

But traditional ads are still very very costly and inefficient due to the extremely large media cost.

For example, at the extreme cost of a Superbowl ad, the following advertisers were able to drive fleeting (short-lived) lift in search volume: godaddy, etrade, sobe lifewater, dennys.

godaddy-search-volume

etrade-baby-search-volume

sobe-lifewater-search-volume

dennys-superbowl-search-volume

related: http://go-digital.net/blog/2009/03/lift-in-search-due-to-paid-tv-advertising/

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Wednesday, July 15th, 2009 digital 1 Comment

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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