social actions

Facebook is going down – pageviews, average stay, pages per visit – why?

From the Compete charts below, it is clear that Facebook is seeing a decline in pageviews, average stay, and pages per visit.  But why?

I know that I have reduced the time I spend on Facebook and I have also reduced the number of messages and other social actions as well.  And I have deleted virtually all of my personal and family photos and will not upload any more. These may be the first signs of a waning of Facebook due to a number of factors.

I can’t get my stuff back out

For example, Facebook has stated that it will not participate in OpenSocial because they do not want people to be able to export their content, conversations, photos, etc, out of Facebook and use on another social network. I am concerned that I will not be able to retrieve or back up content which I believe is mine. I like to have control over my family photos, conversations with friends, etc. I am willing to accept as a “cost” of using the Facebook system the fact that they know who my friends are.  But I am less willing or unwilling to continue putting my content where I cannot get it back, in its entirety.  (Google Docs, for example, just launched a feature where you can back up everything back out of Google Docs into Microsoft Office formats).

Ads in the stream, erosion of trust

A second issue mentioned in a previous post is the increase in advertising on Facebook and also the more unscrupulous practice of injecting ads “into the stream” — ads masquerading as status updates. These are harmful to the overall trust built up in the community and I have un-friended quite a few people whose accounts were clearly used to promote events, products, etc.

Ad-effectiveness sucks

From a prior post – http://bit.ly/EhiW9 – Facebook advertising metric are absolutely abysmal. They keep trying to sell advertisers on the hundreds of billions of pageviews they throw off. But advertisers are getting smarter and more and more of them will buy ads on a cost-per-click basis (instead of CPM, cost per thousand impressions basis).  This means that the ad revenues that Facebook enjoyed from gross INefficiencies will be decimated.


facebook-pageviews

facebook-average-stay

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Friday, October 30th, 2009 digital No Comments

What is Web 3.0? Characteristics of Web 3.0

2009 06 16 What Is Web 3.0

2009 06 16 What Is Web 3.0 – Presentation Transcript

  1. What is Web 3.0? Dr. Augustine Fou June 16, 2009. June 16, 2009.
  2. Evolution of the Internet microprocessor 40 yrs 10 yrs 20 yrs 5 yrs present web internet 2.5 yrs social networks e-commerce 1.5 yrs Web 1.0 Web 2.0 Web 3.0? June 16, 2009.
  3. Evolution of the “Web” content commerce search social networks social content social search social commerce As each stage reaches critical mass, the next stage is tipped into present June 16, 2009.
  4. Key Characteristics present web 1.0 web 2.0 web 3.0
    • Speedy
    • more timely information and more efficient tools to find information
    • Collaborative
    • actions of users amass, police, and prioritize content
    • Trust-worthy
    • users establish trust networks and hone trust radars
    • Content
    • content destination sites and personal portals
    • Search
    • critical mass of content drives need for search engines
    • Commerce
    • commerce goes mainstream; digital goods rise
    • Ubiquitous
    • available at any time, anywhere, through any channel or device
    • Individualized
    • filtered and shared by friends or trust networks
    • Efficient
    • relevant and contextual information findable instantly

June 16, 2009.

  1. Illustrative Examples – retail/shopping present web 1.0 web 2.0 web 3.0
    • what friends bought or want to buy
    • drag-to-share items which friends know friends are looking for
    • item collections
    • value in the aggregation

overstock.com amazon.com FB app: MyFaveThings

    • contextual reviews
    • reviews of reviews
    • what others bought
    • individualized recommendations

June 16, 2009.

  1. Illustrative Examples – social networks present web 1.0 web 2.0 web 3.0
    • aggregates all your online identities
    • syndicates all your updates to all social networks
    • social actions visible to friends
    • trust networks across geography, time, and interests
    • collection of personal homepages

geocities.com facebook.com peoplebrowsr.com June 16, 2009.

  1. Illustrative Examples – restaurant reviews present web 1.0 web 2.0 web 3.0
    • Yelp content vetted through a user’s trust network and individual recommendations made based on situation and need, in real-time
    • user submitted reviews
    • related items based on similarity of user preferences
    • infrequent publication
    • centralized editorial control

zagat‘s yelp need reco for great Italian + GPS + Yelp 5-star Babbo, been there, love it June 16, 2009.

  1. Illustrative Examples – photos present web 1.0 web 2.0 web 3.0
    • real-time, contextual “do you like this knit shirt?”
    • friends give immediate feedback
    • share photos with friends and strangers
    • enable visitors to tag and comment
    • individual albums

kodakgallery.com flickr.com ? June 16, 2009.

  1. Illustrative Examples – real estate present web 1.0 web 2.0 web 3.0
    • information vetted by fellow users, recommended directly an in context
    • listings plus relevant information like school zones, comparable sales, alerts
    • listings based on parameters

corcoran.com streeteasy.com trulia iphone app June 16, 2009.

  1. Illustrative Examples – encyclopedia present web 1.0 web 2.0 web 3.0
    • content is ubiquitous and available through any channel or device
    • trust network proactively forwards relevant info to user who needs it
    • created, updated, and edited (policed) by user actions
    • digitized version of printed encyclopedia

britannica.com wikipedia.com chacha.com June 16, 2009.

  1. Illustrative Examples – online coupons present web 1.0 web 2.0 web 3.0
    • coupons delivered contextually and proactively when user needs it (without the user even asking for it)
    • instant feedback
    • community action makes it more accurate and useful for others
    • collection of online coupons – value in the aggregation

dealcatcher.com retailmenot.com June 16, 2009.

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The ROI of Social Media is ZERO

What is the ROI (define) for social media? It’s zero. That’s because there’s no such thing as “social media.”

People’s conversations are not media; they can’t be purchased as such by advertisers. In other words, people don’t talk whenever advertisers want them to and they won’t say whatever advertisers tell them to — so it isn’t “media” like TV, print, and radio.

If you treat people’s conversations as media, you’d be doing it wrong. Social marketing done right means asking for and respecting people’s conversations and giving them a public place to talk so others can hear. If the advertiser’s product is already great, much of the conversation will be positive. But even if it isn’t the advertiser will have the benefit of free “product research” because people will give them ideas for improvement.

twitturly1

Untargetables are hard to reach. Unreachables are not reachable by traditional advertising media or channels.

read more about the ROI of social media on ClickZ … http://www.clickz.com/3633341

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Friday, April 10th, 2009 integrated marketing No Comments

skittles.com #skittles twitter, facebook, flickr, myspace

the brilliance of its simplicity has irked social media pundits and experts – “why didn’t I think of that first?”

And if marketing campaigns are supposed to drive traffic, it drove traffic.

If viral campaigns are supposed to drive chatter and discussion, it did.

If social marketing is supposed to drive social actions (like friending or becoming a fan on Facebook) it did.

and on top of all that, they are getting free consulting from all social marketing experts, gurus, pundits, specialists, etc.

pro or con, this experiment will tell Skittles and their agency what worked and what didn’t and next-up, they’ll do more of what worked, thank you very much.

skittles-twitter1

google-trends-skittles

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Tuesday, March 3rd, 2009 digital No Comments

social intensity – twitter intensity

check this
http://twitturly.com/

tracks the most tweeted URLs
nifty and awesome

twitturly

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Tuesday, February 24th, 2009 digital 1 Comment

paid advertising <-- $1 --> social marketing ?

if you had a dollar to spend today, where would you spend it? on paid advertising or on social marketing? why?

Paid advertising – it’s over once it’s aired

Social Marketing

1. peers telling peers – a lot more effective and trusted by modern consumers than a paid ad

2. archived conversations – when people take social actions like rate, review, comment, recommend, and share, these actions are archived for everyone to see online (valuable to future users doing research)

3. it yields a continuously increasing stream of free traffic (enhances SEO efforts)

after-seo


So whatcha gonna do?

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Tuesday, February 24th, 2009 digital No Comments

social amplification

in a budget-constrained environment, the best thing an advertiser can do is shift more attention (notice, I didn’t say money) to social marketing and stimulate social actions among target users and customers. While paid media used to just get people to some place (like a website), social marketing is about stimulating social actions — so the people actually do something — share, rate, comment, recommend, etc. These actions lead to an accumulation of value over time such that future visitors will get the benefit of all of the actions that went before (e.g. I only watch the highest rated or most viewed videos on YouTube; I don’t have to wade through and find the good stuff myself). Furthermore, social actions are free to the advertiser — think “advocacy.” When real people carry the message forward to their friends, it is free amplification for the advertiser — social amplification.

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Thursday, February 5th, 2009 digital No Comments

social intensity – kpi (key performance indicator)

social networks – the places where people go online to socialize


social actions – the act of socializing on social networks


social intensity – the frequency and quantity of social actions; this can/should be a new KPI (key performance indicator) for marketers to assess whether digital marketing efforts are working and yielding positive results against business objectives

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Wednesday, January 21st, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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