social ads

Looking to Reach High-Quality Users? Social Ads Still Do The Trick

source: http://www.marketingcharts.com/wp/topics/viral-marketing/looking-to-reach-high-quality-users-social-ads-still-do-the-trick-35480/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

AggregateKnowledge-Media-Spend-Efficiency-Comparison-in-Q2-Aug2013During the second quarter of this year, social outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently – according to the latest quarterly “Global Media Intelligence Report” [download page] from Aggregate Knowledge. The study, which analyzed roughly 130 billion ad events, 34 billion impressions and 72 million conversions, found that social ads performed 14% better than the industry overall in delivering such quality users. However, the gap between social and other channels appears to be steadily narrowing.

Tags: , , , , , , , , ,

Friday, August 2nd, 2013 news No Comments

drag2share: LinkedIn is Preferred by a Wide Margin for Professional Social Networking

source: http://feedproxy.google.com/~r/businessinsider/~3/bMYiX9ybL7w/how-to-use-linkedin-for-marketing-and-sales-2013-7

All of these ad products have targeting capabilities, pin-pointing LinkedIn members by job title, industry, company size, interests, and seniority.

BII social media professionalsUp to three LinkedIn ads are shown in each ad placement on the website. These locations are:

  • Profile Page – When users view the profile of other LinkedIn members.
  • Homepage – The page members see after they sign in to LinkedIn.
  • Inbox – The page where members see messages and invitations to connect.
  • Search Results Page – The page that results when you search for a member by name.
  • Groups – When members view pages in their group.

BOTTOM LINE

  • As one of the largest social media platforms on the Web, and a hub for professional networking, LinkedIn can be a powerful resource for sales and marketing professionals.
  • LinkedIn’s InMail products allow you to reach LinkedIn users directly to pitch them products and services. One sales team saw open rates of 8.2% for InMail ads.
  • LinkedIn has begun to develop social ads that appear in-stream and prompt users to follow companies their connections also follow.
  • Spend the time to make sure your individual and company profiles conform to SEO best practices, so that people associate you with being a thought leader in your industry.


drag2share – drag and drop RSS news items on your email contacts to share ! (click S EE DEMO)

Tags: , , , , , , , , , , , , , , , , ,

Wednesday, July 17th, 2013 news No Comments

Facebook Ads Still Lag Paid Search In Click-Through Rates

Source: https://intelligence.businessinsider.com/welcome

The telecommunications and publishing industries enjoy the highest average click-through rates on their Facebook ads, according to a new report from Salesforce and Social.com.

Telecom had the best-performing Facebook ads with a CTR  of .92%. Ads from the publishing industry enjoyed a CTR of .8%.

The worst-performing ads came from deals, advertising, gaming, and at the bottom of the heap — dating service ads, which had a .027% CTR. The low numbers are a sign that consumers are leery of these industries, and may consider them spammy.

By comparison, paid search ads average CTRs of 1% to 5% for large consumer brands, according to research conducted by former Omnicom Chief Digital Officer Dr. Augustine Fou in March 2013.

The Salesforce and Social.com report on Facebook ads was based on 1 million ad units and 114 billion impressions shown in 25 countries between Jan. 1 and March 31, 2013.

BII_Social_FB_IndustryCTRS

 

Tags: , , , , , , , , , , , , , , , ,

Wednesday, June 12th, 2013 news No Comments

Social Ads Continue to Be Exceptionally Good at Delivering High-Quality Users

Source: http://www.marketingcharts.com/wp/interactive/social-ads-continue-to-be-exceptionally-good-at-delivering-high-quality-users-29388/

In Q1, social vastly outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently – according to the latest “Global Media Intelligence Report” [download page] from Aggregate Knowledge. The study, which analyzed more than 27 billion impressions […]

Tags: , , , , , ,

Wednesday, May 8th, 2013 news No Comments

Social Media Ad Buyers Still Skeptical About Effectiveness

Source: http://www.marketingcharts.com/wp/direct/social-media-ad-buyers-still-skeptical-about-effectiveness-26596/

A survey commissioned by Vizu [download page] of more than 500 US digital marketing and media professionals finds that 64% will be increasing their paid social media advertising budgets this year, primarily by modest amounts. While that’s a positive sign of growth for paid social ads, which command only 1-10% of online budgets for most […]

Tags: , , , ,

Wednesday, January 30th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing