social marketing launch
Microsoft Kumo vs Wolfram Alpha – FIGHT!
Microsoft should take a page from the launch of Wolfram’s Alpha using social channels.
Wolfram Alpha – 1.6 million google search results
Microsoft Kumo – 624k google search results
www.WolframAlpha.com is launched, but Microsoft Kumo.com is not even launched. So there is NO benefit from all the news coverage.
Search intensity and volume indicates interest of users — Wolfram Alpha is kicking Microsoft butt.
http://bits.blogs.nytimes.com/2009/04/28/wolfram-alpha-veil-lifted/
http://gizmodo.com/5240514/wolfram-alpha-and-google-tested-head+to+head
http://gizmodo.com/5236115/wolfram-alpha-search-engine-on-video
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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Published Articles by Dr. Augustine Fou
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Prototype Web Services
- drag2share – quickly share news items by drag and drop on email addresses
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- SharedMost – what links on ANY webpage are shared most?
- Signatory – sign and date a document and verify it hasn't been altered since that exact time.
- WebTeleprompter – just what it says it is
