social marketing

Few Marketers Consider Facebook to Hold A “Critical” Role in Their Overall Mix

source: http://www.marketingcharts.com/wp/online/few-marketers-consider-facebook-to-have-a-critical-role-in-their-overall-mix-36725/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

AdAgeRBC-Facebook-Role-Overall-Marketing-Mix-Sept2013More than 8 in 10 marketers are using Facebook as a marketing channel, and almost all expect to use it in the next 12 months, per results from a survey conducted by Ad Age and RBC Capital Markets. While that implies a good deal of enthusiasam on the part of marketers for the platform, few appear to deem it indispensable, according to the study. Presented with 3 choices for how they would characterize Facebook’s role in their overall mix, only about 1 in 10 marketers chose the response indicating it was “critical to their marketing efforts.”

Instead, respondents – a mix of marketers of clients (26%), ad agency employees (30%), and media company employees and consultants (44%) – were much more inclined to tab Facebook a “useful but still optional part of my strategy” (45.5%) or “a regular element of my strategy” (43.8%).

That seems to be somewhat of a departure from study results released last year, in which 6 in 10 senior marketers called social media key to their company’s survival. (That survey concerned social media in general, but its findings can reasonably be applied to Facebook given the platform’s status as the largest social marketing channel.)

Nevertheless, marketing on Facebook is undoubtebly important, and that seems to be the case in particular when it comes to its mobile application. About 3 in 4 respondents to the Ad Age and RBC survey said that, based on their marketing objectives and needs, it was “very” (33.1%) or “somewhat” (41.4%) important for them to market on Faceb! ook&rsquo! ;s mobile app.

Facebook budgets remain fairly low for the time being. Half of the respondents indicating that they’re currently allocating between 1 and 10% of their online marketing budgets on Facebook. More than 7 in 10 are spending some of those budgets on Facebook ads, with slightly more than half expecting their ad budgets to increase over the next year.

Interestingly, respondents indicated that the most important goal for their Facebook advertising efforts is to build awareness and sentiment for their brand. While that’s consistent with last year’s Ad Age survey, a recent study from Econsultancy found that more global marketers cited lead generation (37%) than branding (27%) as their main social media advertising objective.

In this latest survey from Ad Age, lead generation was one of the least important Facebook advertising goals, behind the aforementioned brand awareness, driving site traffic, building fans or likes, and staying in touch with customers.

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Wednesday, September 18th, 2013 news No Comments

How B2Bs Are Working Social for Leads

source: http://www.emarketer.com/Article/How-B2Bs-Working-Social-Leads/1010162

B2B marketers know intuitively and anecdotally that social media brings them good leads. But when it comes to proving that social marketing shortens the sales cycle and delivers revenue, things get hazy; a proven formula for exactly how social helps close a sale is still elusive.

Nevertheless, marketers are so enthusiastic about social marketing’s effect on top-of-funnel engagement that they say social is here to stay. It has become a core element of their lead generation efforts. And they have hammered out a number of best practices that are worth sharing and emulating.

“Social media marketing is no longer a nice to have—it’s a must have,” said Mark Yolton, senior vice president of digital, social and communities at business software and services purveyor SAP. “Our customers expect it. Our competitors are all doing it. And unless we embrace and excel at social media marketing integrated into the full marketing mix, we’ll be at a competitive disadvantage.”

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Monday, August 26th, 2013 news No Comments

drag2share: LinkedIn Ousts Facebook As The Top Social Tool For Private Companies

source: http://feedproxy.google.com/~r/businessinsider/~3/1dY6nBJp7pE/linkedin-ousts-facebook-as-social-tool-2013-2

LinkedIn Ousts Facebook As The Top Social Tool For Private Companies

Feb 28, 2013

Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.


LinkedIn Replaces Facebook As Top Social Tool (University of Massachusetts at Dartmouth via MarketingProfs)
LinkedIn is the most popular social media tool among the nation’s fastest-growing private companies, according to a study by the University of Massachusetts at Dartmouth, Center for Marketing Research.

growth in social inc 500 umass dartmouth

Fewer companies are increasing investments in social media marketing.

budget plans inc 500 umass

Companies are somewhat mixed on how central social marketing is to their growth.

how necessary is social media

The 2012 study is based on a nationwide phone survey of companies named by Inc. Magazine to the Inc. 500 list, conducted in October and November of 2012


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Thursday, February 28th, 2013 news No Comments

Doing Social Marketing in Pharma and other Heavily Regulated Industries

http://bit.ly/3XsK5j

Excerpt:

Conventional wisdom would probably say that social marketing is impossible in industries like financial services, pharmaceutical, and healthcare due to heavy regulations and requirements for disclosure. More specifically, in the pharmaceutical industry there exists a regulation that requires companies to report “adverse events” to the Federal Drug Administration within 72 hours of “hearing” it. At first glance, this single regulation could render most forms of online marketing — which are based on two-way communications — to be out of bounds; especially social media, where people talk online.


Thanks for all the RTs and Comments:

ZnaTrainerRT @AlexSchleber: Great, thoughtful post,applies to all SMM: How to Do Social Marketing in Heavily Regulated Industrieshttp://bit.ly/5wmOdz

AlexSchleberGreat, thoughtful post, applies to all SMM: How to Do Social Marketing in Heavily Regulated Industries http://bit.ly/5wmOdz

jpoloObserving: “How to Do Social Marketing in Heavily Regulated Industries – “, http://bit.ly/5W350A

TBMarketingBuzzRT @helkhoury: How to Do Social Marketing in Heavily Regulated Industries – ClickZ: http://www.clickz.com/3635397 via @addthis

ArnieKHow to Do Social Marketing in Heavily Regulated Industries – good article & discussion: http://ow.ly/IKzV

DowntownWomanRT @alevit: RT @helkhoury: How to do Social Marketing in Heavily Regulated Industries – ClickZ:http://www.clickz.com/3635397 via @addthis

alevitRT @helkhoury: How to Do Social Marketing in Heavily Regulated Industries – ClickZ: http://www.clickz.com/3635397 via @addthis

360VANTAGEHow to Do Social Marketing in Heavily Regulated Industries – http://ow.ly/JpIK

360CEOHow to Do Social Marketing in Heavily Regulated Industries – http://ow.ly/JpIp

managementsushiRT @whydotpharma: Must read! RT @HealthIntel: How to Do Social Marketing in Heavily Regulated Industries.http://j.mp/6CVT9r #hcsmeu #fdasm

agDesignNetworkRT @HealthIntel: Pharma: Socializing in a Straightjacket-Players tiptoe into social media http://j.mp/6CVT9r #fdasm #hcsm

heldincontemptRT @whydotpharma: Must read! RT @HealthIntel: How to Do Social Marketing in Heavily Regulated Industries.http://j.mp/6CVT9r #hcsmeu #fdasm

HealthIntelPharma: Socializing in a Straightjacket- Players tiptoe into social media http://j.mp/6CVT9r #fdasm #hcsm

jorge_acostaHow to Do Social Marketing in Heavily Regulated Industries http://ow.ly/Jh8c (via @HSM_Mexico ) #smcmx

ericgilbertsenGood article, better discussion on Social Marketing in Heavily Regulated Industries – ClickZ: http://www.clickz.com/3635397 via @addthis

IdeagorasRT @DaphneLeigh: Reading: Doing social media in regulated industries. http://j.mp/6CVT9r (via @healthintel) #hcsm #fdasm #hcmktg #hcsmeu

armseligHow to Do Social #Marketing in Heavily Regulated Industries | ClickZ | #socialweb #corporate #pr http://j.mp/7okG8m

andrewspongRT @DaphneLeigh: Reading: Doing social media in regulated industries. http://j.mp/6CVT9r (via @healthintel) #hcsm #fdasm #hcmktg #hcsmeu

DaphneLeighReading: Doing social media in regulated industries. http://j.mp/6CVT9r (via @healthintel) #hcsm #fdasm #hcmktg #hcsmeu

blogaceuticsRT @whydotpharma: Must read! RT @HealthIntel: How to Do Social Marketing in Heavily Regulated Industries. http://j.mp/6CVT9r

bobharrellRT @whydotpharma: Must read! RT @HealthIntel: How to Do Social Marketing in Heavily Regulated Industries. http://j.mp/6CVT9r#hcsm #fdas …

NovaChelsRT @whydotpharma: Must read! RT @HealthIntel: How to Do Social Marketing in Heavily Regulated Industries. http://j.mp/6CVT9r#hcsm #fdasm

lenstarnesRT @whydotpharma: Must read! RT @HealthIntel: How to Do Social Marketing in Heavily Regulated Industries. http://j.mp/6CVT9r#hcsm #fdas …

whydotpharmaMust read! RT @HealthIntel: How to Do Social Marketing in Heavily Regulated Industries. http://j.mp/6CVT9r #hcsm #fdasm #hcsmeu

HealthIntelHow to Do Social Marketing in Heavily Regulated Industries. http://j.mp/6CVT9r #hcsm #fdasm #hcmktg

TBMarketingBuzzRT @tweetreports: Must Read: How to Do Social Marketing in Heavily Regulated Industries http://bit.ly/6rR66k #socialmedia

kristofcreativeRT @tweetreports: Must Read: How to Do Social Marketing in Heavily Regulated Industries http://bit.ly/6rR66k #socialmedia

tweetreportsMust Read: How to Do Social Marketing in Heavily Regulated Industries http://bit.ly/6rR66k #socialmedia

helkhouryHow to Do Social Marketing in Heavily Regulated Industries – ClickZ: http://www.clickz.com/3635397 via @addthis

twittinvestorReading: How to do social media in heaviliy regulated industries http://bit.ly/7fO8ew #ir #pr #finance

EvertJanKoningvery interesting dicussion on social web for complex organisations: http://www.clickz.com/3635397

SteveBurdettRT: @marketingwizdom How to Do Social Marketing in Heavily Regulated Industries like financial services – ClickZhttp://ow.ly/IP8U

achimbrueckHow to Do Social #Marketing in Heavily Regulated Industries http://bit.ly/7SRkOD #financial #healthcare #pharmaceutical RT@ChernoJobatey

SarahWPFRT @marketingwizdom: How to Do Social Marketing in Heavily Regulated Industries – ClickZ http://ow.ly/IP8U

JeinspaennerHow to Do Social #Marketing in Heavily Regulated Industries http://bit.ly/7SRkOD RT@ChernoJobatey

marketingwizdomHow to Do Social Marketing in Heavily Regulated Industries – ClickZ http://ow.ly/IP8U

orhanogutHow to Do Social Marketing in Heavily Regulated Industries http://www.clickz.com/3635397

JobateyHow to Do Social #Marketing in Heavily Regulated Industries http://bit.ly/7SRkOD

KerstinvonAppenHow to Do Social #Marketing in Heavily Regulated Industries http://bit.ly/7SRkOD

ChernoJobateyHow to Do Social #Marketing in Heavily Regulated Industries http://bit.ly/7SRkOD

PauliASLue tämä jos et työskentele mediassa : Do Social Marketing in Heavily Regulated Industries: http://www.clickz.com/3635397 via @addthis

fredomartinRT @working_arts: Social marketing is about being a reliable source others have vetted & agree is trustworthy/accuratehttp://bit.ly/7FOjJ1

working_artsSocial marketing is about being a reliable source of information others have vetted & agree is trustworthy & accuratehttp://bit.ly/7FOjJ1

working_artsHow to Do Social Marketing in Heavily Regulated Industries – http://bit.ly/7FOjJ1

IndigoDirectHow to Do Social Marketing in Heavily Regulated Industries – http://www.clickz.com/3635397

ljlynchFinancial planners & others who think that regulations prevent their participation social media need to read this article. http://ow.ly/IKgO

JonSherman121How to do Social Media in Heavily Regulated Industries http://ow.ly/IH75 #socialmedia

TVGnetworkHow to Do Social Marketing in Heavily Regulated Industries http://bit.ly/4NkCgU

darknebrijoDo you work in a heavily regulated industry and find it hard to do social media marketing? A few tips here.http://www.clickz.com/3635397

wweidendorfHow to do Social Media Marketing in Heavily Regulated Industries – http://www.clickz.com/3635397

Activ8IncHow to do social media in heaviliy regulated industries http://www.clickz.com/3635397 http://bit.ly/4xis5A

LakeCountyEGRHow to Do Social Marketing in Heavily Regulated Industries – ClickZ http://ow.ly/IF0M

rpvegaRT @HSM_Mexico: How to Do Social Marketing in Heavily Regulated Industries http://bit.ly/7jtVaT // IS NOT ABOUT REACH ! =)

miwchriscarrionHow to Do Social Marketing in Heavily Regulated Industries – ClickZ: http://www.clickz.com/3635397 via @addthis

PatriotonlineRT @HSM_Mexico: How to Do Social Marketing in Heavily Regulated Industries http://www.clickz.com/3635397

HSM_MexicoHow to Do Social Marketing in Heavily Regulated Industries http://www.clickz.com/3635397

jellsworthFighting resistance to SM marketing in a regulated industry like pharm or financial? Social may be your ONLY option.http://ow.ly/Ahx8

Steve_GorgesAugustine Fou’s How to Do Social Marketing in Heavily Regulated Industries http://bit.ly/1gey14

xtrememarketerHow to Do Social Marketing in Heavily Regulated Industries http://bit.ly/2dAcjC

SunSweptRT @glenngabe: How to Do Social Marketing in Heavily Regulated Industries http://bit.ly/1lmtq5 via @acfou – interesting comments Augustine

glenngabeHow to Do Social Marketing in Heavily Regulated Industries http://bit.ly/1lmtq5 via @acfou – some interesting comments taking on Augustine

MonetizeMyLifeHow to Do Social Marketing in Heavily Regulated Industries – http://su.pr/1m6bp4

snd7RT @domain7: Good challenge – how to to use social media for heavily regulated industries: http://bit.ly/2HznSn – JE

domain7Good challenge – how to to use social media for heavily regulated industries: http://bit.ly/2HznSn – JE

ankushagarwalHow to Do Social Marketing in Heavily Regulated Industries – http://tr.im/CNvj

crown168分享 http://www.clickz.com/3635397 (How to Do Social Marketing in Heavily Regulated Industries) http://plurk.com/p/2ddtqg

FbecerrilHow to Do Social Marketing in Heavily Regulated Industries http://bit.ly/2eNYFf

CollinsCompanySocial marketing in Heavily Regulated Industries. Good article! http://www.clickz.com/3635397

zaifmandHow to Do Social Marketing in Heavily Regulated Industries – ClickZ: http://www.clickz.com/3635397

OutOfTheBoxMXSocial Media: How to Do Social Marketing in Heavily Regulated Industries great article http://bit.ly/1gey14

emELLemjOEDoing Social Marketing in Pharma and other Heavily Regulated Industries: http://bit.ly/3XsK5j Excerpt: Conventi..http://bit.ly/Uo326

acfouSome are arguing that pharma should stay out of social marketing altogether (i.e. bury its head in the dirt?) – http://bit.ly/3XsK5j

nextdigitalInteresting discussion on the use of social media in heavily regulated industries http://bit.ly/1eMeyy ^JD
RasterMediaSocial marketing in highly regulated industries – good idea? http://bit.ly/4Bjpkw
blogaceuticsHow to Do Social Marketing in Heavily Regulated Industries [ClickZ] http://bit.ly/1lmtq5
carmenmelRT @acfou: How to Do Social Marketing in Heavily Regulated Industries (pharma, banking); shout out in comments – http://bit.ly/3XsK5j
jlucianoAWESOME article about companies in regulated industries using social media. MUST READ!!: http://su.pr/2kzcwb
travismcglassonHow to Do Social Marketing in Heavily Regulated Industries from ClickZ http://ow.ly/vV7U
digitransformerDr. Fou of HCG on “How to Do Social Marketing in Heavily Regulated Industries” http://icio.us/5vuqhq
mgarrityRT @edlee: how to apply social marketing in highly regulated industries http://tr.im/CG1e Amen, Ed.
BLRGlobalHow to Do Social Marketing in Heavily Regulated Industries: At first glance, this single regulation could rende.. http://bit.ly/Gwpa1
edleehow to apply social marketing in highly regulated industries http://tr.im/CG1e
danrevansHow to do Social Media Marketing in heavily regulated industries: http://bit.ly/CQwZv
SensataCreativeGreat article regarding heavily regulated industries and #socialmedia http://ow.ly/vXEU #marketing
NPCReviewHow to Do Social Marketing in Heavily Regulated Industries http://bit.ly/3r9UAh
KdierufRT @jjvollenweider SM is about listening, but will consumers actually talk back in heavily regulated industries? http://bit.ly/2VcRHi
Dr_ArndtHow to Do Social Marketing in Heavily Regulated Industries http://bit.ly/mafD
moonstep1969RT @onlinexpert How to Do Social Marketing in Heavily Regulated Industries http://www.clickz.com/3635397#
4wdnameHow to Do Social Marketing in Heavily Regulated Industries: At first glance, this single regulation could rende.. http://bit.ly/Gwpa1
jennywellsRT @acfou How to Do Social Marketing in Heavily Regulated Industries (pharma, banking); shout out in comments – http://bit.ly/3XsK5j
jonwchinHow to Do Social Marketing in Heavily Regulated Industries http://bit.ly/1lmtq5
pjmachadoSM in regulated industries – http://bit.ly/1lmtq5
kkwiatkoIt’s easy for to listen, but reg make it hard to – How to Do Social Marketing in Heavily Regulated Industries http://bit.ly/1gey14
dkasrelIt can be done: RT @Intouchsol: How to do Social Marketing in Heavily Regulated Industries;-http://bit.ly/1lmtq5
IntouchsolGreat read- “How to do Social Marketing in Heavily Regulated Industries”-http://bit.ly/1lmtq5
jjvollenweiderSocial media is about listening, but will consumers actually talk back in heavily regulated industries? http://is.gd/4vQuE
bernhardjennyHow to Do Social Marketing in Heavily Regulated Industries http://is.gd/4vnk9 #social #marketing
mikenewhousesocial network marketing for heavily regulated industries – good article here – http://www.clickz.com/3635397
EnterSuccessHow to Do Social Marketing in Heavily Regulated Industries: As additional regulations begin to force traditiona.. http://bit.ly/Gwpa1
JDennistonHow to Do Social Marketing in Heavily Regulated Industries http://bit.ly/3ylgJm
AlexNeufeldtHow to Do Social Marketing in Heavily Regulated Industries: As additional regulations begin to force traditiona.. http://bit.ly/Gwpa1
mannscRT @RichardEByrd: Social Marketing… How to Do Social Marketing in Heavily Regulated Industries: By Augustine.. http://bit.ly/2XHmGJ
acfouHow to Do Social Marketing in Heavily Regulated Industries (pharma, banking); shout out in comments – http://bit.ly/3XsK5j

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Thursday, October 22nd, 2009 digital 1 Comment

Digital Orchestration

digital orchestration means helping clients orchestrate and coordinate the activities of agencies that have particular specialties — search engine optimization (SEO), search engine marketing (SEM), website design and build, analytics, social marketing, etc. Too often, clients are not comfortable asking about digital or don’t know enough to tell if the agency specialists are recommending the correct strategy or tactic.

search consultants typically help individual clients find individual agencies that are good at a particular area — e.g. TV agency, digital agency, SEO agency, etc.  Today, this is no longer as effective because the different disciplines and specialities need to work closely together and feed off of each other to work properly.

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Thursday, July 30th, 2009 digital, integrated marketing, SEM, SEO No Comments

Reaching Half a Million Customers Daily, with NO Media Cost

Updated: April 3, 2010 – JetBlue has 1,603,926 followers as of today.

Updated: Aug 30, 2009 – JetBlue has 1,139,682 followers as of today.

In days of old, advertisers had to buy TV airtime, magazine placements, or radio spots to send their ads out to reach customers. Usually one of the largest chunks of cost is the media placement, followed by “creative” development and content creation.

What if there was a way to cut out most or all of the media cost?  And what if we could also substantially reduce the cost of “creative development” and “content creation?”  Look at the JetBlue example below.  On Twitter, JetBlue has nearly 600,000 followers.  Each of these followers has basically “opted in” to receive their updates, often multiple times a day (“costless media”). There is no “media cost” for getting these messages out. Compare this to what it would cost to air a TV ad that reaches 600,000 viewers (assuming all the viewers wanted to receive the ad, and were sitting there in front of the TV watching the ad when it was aired).

Also, the cost of content is nearly zero too. JetBlue has their customer service people (and fans) help create content by tweeting. These tweets range from customer service (“twitter customer service”) , to service notices (e.g. dense fog in NYC area airports causing delays, etc.), to tips from frequent travelers. This type of content is more “real,” valuable, and trusted than an advertisement. And there is no cost of “creative development” because the content does not need to be dressed up into a glossy ad for TV or print — it’s just 140 characters of text at a time. It’s more effective AND lower cost?!  Imagine that!

Finally, notice in the “bio” area on the upper right of the screen shot that it reports who is currently on duty — “Morgan and Lindsey” — this gives the normally faceless customer service system a name and a face and perhaps even a personality.  JetBlue’s twitter is a great example of social marketing done awesome!

jetblue-twitter

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Thursday, May 28th, 2009 integrated marketing, marketing No Comments

The ROI of Social Media is ZERO

What is the ROI (define) for social media? It’s zero. That’s because there’s no such thing as “social media.”

People’s conversations are not media; they can’t be purchased as such by advertisers. In other words, people don’t talk whenever advertisers want them to and they won’t say whatever advertisers tell them to — so it isn’t “media” like TV, print, and radio.

If you treat people’s conversations as media, you’d be doing it wrong. Social marketing done right means asking for and respecting people’s conversations and giving them a public place to talk so others can hear. If the advertiser’s product is already great, much of the conversation will be positive. But even if it isn’t the advertiser will have the benefit of free “product research” because people will give them ideas for improvement.

twitturly1

Untargetables are hard to reach. Unreachables are not reachable by traditional advertising media or channels.

read more about the ROI of social media on ClickZ … http://www.clickz.com/3633341

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Friday, April 10th, 2009 integrated marketing No Comments

skittles.com #skittles twitter, facebook, flickr, myspace

the brilliance of its simplicity has irked social media pundits and experts – “why didn’t I think of that first?”

And if marketing campaigns are supposed to drive traffic, it drove traffic.

If viral campaigns are supposed to drive chatter and discussion, it did.

If social marketing is supposed to drive social actions (like friending or becoming a fan on Facebook) it did.

and on top of all that, they are getting free consulting from all social marketing experts, gurus, pundits, specialists, etc.

pro or con, this experiment will tell Skittles and their agency what worked and what didn’t and next-up, they’ll do more of what worked, thank you very much.

skittles-twitter1

google-trends-skittles

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Tuesday, March 3rd, 2009 digital No Comments

paid advertising <-- $1 --> social marketing ?

if you had a dollar to spend today, where would you spend it? on paid advertising or on social marketing? why?

Paid advertising – it’s over once it’s aired

Social Marketing

1. peers telling peers – a lot more effective and trusted by modern consumers than a paid ad

2. archived conversations – when people take social actions like rate, review, comment, recommend, and share, these actions are archived for everyone to see online (valuable to future users doing research)

3. it yields a continuously increasing stream of free traffic (enhances SEO efforts)

after-seo


So whatcha gonna do?

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Tuesday, February 24th, 2009 digital No Comments

a company that has a concerted effort in social marketing

http://www.webkitchen.be/2009/02/18/adobe-on-twitter/

Adobe on Twitter
By Serge Jespers 18 February 2009 at 11:02 am
I thought it was a good idea to compile a list of Adobeans on Twitter. It was quite surprising to see how big this list turned out and I’m pretty sure there must be even more of us on Twitter. If you know of someone not on the list, feel free to add them in the comments!

Flash Platform evangelism

Duane Nickull: http://twitter.com/duanechaos
Tom Krcha: http://twitter.com/tomkrcha
Mihai Corlan: http://twitter.com/mcorlan
Greg Wilson: http://twitter.com/gregorywilson
Enrique Duvos: http://twitter.com/eduvos
Daniel Dura: http://twitter.com/ddura
Kevin Hoyt: http://twitter.com/parkerkrhoyt
Andrew Shorten: http://twitter.com/ashorten
Lee Brimelow: http://twitter.com/leebrimelow
James Ward: http://twitter.com/jlward4th
Ryan Stewart: http://twitter.com/ryanstewart
Serge Jespers: http://twitter.com/sjespers
Raghu: http://twitter.com/raghunathrao
Harish: http://twitter.com/hsivaram
Anirudh: http://twitter.com/anirudhs
Sujit: http://twitter.com/sujitg
Mihai “Miti” Pricope http://twitter.com/mpricope
Cornel Creanga http://twitter.com/cornelcreanga
Terry Ryan: http://twitter.com/tpryan
Flash Platform

Michele Turner: http://twitter.com/mturner
Robin Charney: http://twitter.com/Rcharney
Mike Chambers: http://twitter.com/mesh
AIR

Ethan Malasky: http://twitter.com/emalasky
Rob Christensen: http://twitter.com/robchristensen
Christian Cantrell: http://twitter.com/cantrell
Flex

Matt Chotin: http://twitter.com/mchotin
Cocomo

Nigel Pegg: http://twitter.com/nigelpegg
Fang Chang: http://twitter.com/fkchang
Varun Parmar: http://twitter.com/vparmar230
Pixelbender

Kevin Goldsmith: http://twitter.com/KevinGoldsmith
Samantha Bailey: http://twitter.com/upperleftcorner
Adobe Core Tech

Jim Hong: http://twitter.com/jimhong
John Metzger: http://twitter.com/metz123
Kevin Stewart: http://twitter.com/kstewart
Mike Houser: http://twitter.com/tharkad
ColdFusion

Adam Lehman: http://twitter.com/adrocknaphobia
Products

AIR: http://twitter.com/air
Pixelbender: http://twitter.com/pixelbender
Flash Platform: http://twitter.com/Flash_Platform
ColdFusion: http://twitter.com/coldfusion
Buzzword: http://twitter.com/Buzzword
Adobe Reader: http://twitter.com/Adobe_Reader
Dreamweaver: http://twitter.com/dreamweaver
Spry: http://twitter.com/AdobeSpry
Developer relations

Ed Sullivan: http://twitter.com/esulliva
Rachel Luxemburg: http://twitter.com/rlux
Ted Patrick: http://www.twitter.com/AdobeTed
John Dowdell: http://www.twitter.com/jdowdell
Stacy Sison: http://www.twitter.com/ssison
Creative Suite evangelists

Paul Burnett: http://twitter.com/pburnett
Karl Soule: http://twitter.com/KarlSoule
Greg Rewis: http://twitter.com/garazi
Jason Levine: http://twitter.com/Beatlejase
Rufus Deuchler: http://twitter.com/rufusd
Flash Catalyst

NJ: http://twitter.com/rictus
Rob Adams: http://twitter.com/robadams
Cory West: http://twitter.com/corywest
Adobe After Effects

Dan Wilk: http://twitter.com/DanielWilk
Michael Natkin: http://twitter.com/michaelnatkin
Chris Prosser: http://twitter.com/cprosser
Open source

Dave McAllister: http://twitter.com/dwmcallister
Creative Suite

Doug Winnie: http://twitter.com/sfdesigner
Scott Fegette: http://twitter.com/sfegette
Marc Kubishta: http://twitter.com/kubischta
Connect

Mark Blair: http://www.twitter.com/markblair
Randah McKinnie: http://www.twitter.com/randah
Guillaume Privat: http://www.twitter.com/gprivat
Brant Strand: http://www.twitter.com/BStrand
Adobe Nordics

Anna Bouveng: http://twitter.com/annabou
Mattias Jonsson: http://twitter.com/mjonsson
Andreas Hollstrom: http://twitter.com/hollstrom
Adobe UK

Emma Wilkinson: http://twitter.com/emmawilkinson
Adobe Netherlands/Belgium

Klaasjan Tukker: http://twitter.com/ktukker
Bert Hagendoorn: http://twitter.com/berthagendoorn
Adobe Usergroup NL: http://twitter.com/adobeusergroup
Adobe Romania

Bogdan Ripa http://twitter.com/bogdanripa
Alexandru Costin http://twitter.com/acostin
Irina Huzum http://twitter.com/irinah
Adrian Spinei http://twitter.com/aspinei
Cosmin Lehene http://twitter.com/clehene
Andrei Dragomir http://twitter.com/adragomir
Sorin Sbarnea http://twitter.com/sbarnea
Mihaela Barbu http://twitter.com/mihabarbu
Adrian Tanase http://twitter.com/atanase
Horia Galatanu http://twitter.com/horiag
Ovidiu Eftimie http://twitter.com/eovidiu
Gelu Blanariu http://twitter.com/gelu11
Gabriel Dobritescu http://twitter.com/GabiD
Catalin Anastasoaie http://twitter.com/acatalin
Dragos Georgita http://twitter.com/drageo2000
Remus Stratulat http://twitter.com/rstratulat
Cristian Ivascu http://twitter.com/ivascucristian
Adobe Germany

Sven Doelle: http://twitter.com/sdoelle

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Wednesday, February 18th, 2009 digital, marketing No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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