go-Digital Blog on Digital Marketing

digital audit

a full digital audit of a brand’s marketing efforts in the digital space consists of assessments of their online advertising and search (paid and organic) activities. It also includes a competitive scan to reveal competitors they would not normally associate with their brand (the usual suspects). Their marketing activities are compared against social media benchmarks and other digital performance benchmarks like click rates of other advertisers in the same industry vertical or similar site size.

more details on digital audits are here…http://mktsci.com/digital_audit.html

more details on digital strategy courses are available here….  http://go-digital.net/blog/2011/01/digital-strategy-courses-dr-augustine-fou/

brands can also assess their digital presence and how they compare to other brands in the same industry by using their Digital Footprint Score – DFS Score

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