social media benchmarks

digital audit

a full digital audit of a brand’s marketing efforts in the digital space consists of assessments of their online advertising and search (paid and organic) activities. It also includes a competitive scan to reveal competitors they would not normally associate with their brand (the usual suspects). Their marketing activities are compared against social media benchmarks and other digital performance benchmarks like click rates of other advertisers in the same industry vertical or similar site size.

more details on digital audits are here…http://mktsci.com/digital_audit.html

more details on digital strategy courses are available here….  http://go-digital.net/blog/2011/01/digital-strategy-courses-dr-augustine-fou/

digital audit analysis

digital audit search results

brands can also assess their digital presence and how they compare to other brands in the same industry by using their Digital Footprint Score – DFS Score

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Thursday, February 19th, 2009 digital strategy, integrated marketing, SEO No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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