social media is free

paid advertising <-- $1 --> social marketing ?

if you had a dollar to spend today, where would you spend it? on paid advertising or on social marketing? why?

Paid advertising – it’s over once it’s aired

Social Marketing

1. peers telling peers – a lot more effective and trusted by modern consumers than a paid ad

2. archived conversations – when people take social actions like rate, review, comment, recommend, and share, these actions are archived for everyone to see online (valuable to future users doing research)

3. it yields a continuously increasing stream of free traffic (enhances SEO efforts)


So whatcha gonna do?

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Tuesday, February 24th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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