social-media-study

SMBs Put Their Money Where Success Is — Websites

 ​Small-business websites boost customer engagement, and a January 2015 study by Thrive Analytics found that US small and medium-sized businesses (SMBs) were seeing more success with the channel than any other.

When SMBs were asked which marketing methods had been the most effective, company websites—the No. 1 response in 2014—remained the most popular, at 45%. This was 6 percentage points ahead of social media and 19 points above print yellow pages—and blew all other channels out of the water by 30 points or more.

Nearly half (49%) of SMBs intended to increase their marketing budgets this year, and websites will reap the benefits of that spending. Fully 36% planned to up expenditure on company websites—the highest percentage out of all channels studied. Social media, mobile advertising, online display ads and paid search all followed closely behind, each cited by around one-third.​

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Wednesday, April 8th, 2015 news No Comments

Which Types of Product Offers Will Consumers Share on Social Media?

source: http://www.marketingcharts.com/online/which-types-of-product-offers-will-consumers-share-on-social-media-47104/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Yesmail-Consumers-Product-Offer-Types-Sharing-on-Social-Oct2014Social media users are more likely to respond to product offers shared by friends and family in their networks than to offers included in sponsored posts and social display ads, finds Yesmail in newly-released survey results. While that’s not an entirely surprising result given the generally greater influence of earned than paid media, the study also details the types of deals that are most likely to be shared. › Continue reading

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Friday, October 10th, 2014 news No Comments

B2B Buyers Increasingly Researching, Making Purchases Online

source: http://www.marketingcharts.com/online/b2b-buyers-increasingly-researching-making-purchases-online-47045/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

AcquityGroup-B2B-Buyers-Research-Channels-Oct2014Some 94% of B2B buyers report conducting some degree of research online before making a business purchase, including 55% who do so for at least half of their purchases, finds the the latest annual State of B2B Procurement study [download page] from Acquity Group, part of Accenture Interactive. And while a growing proportion are now purchasing goods online, many are bypassing suppliers and buying from third-party sites. › Continue reading

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Wednesday, October 8th, 2014 news No Comments

What Millennials Share on Social Media

source: http://www.marketingcharts.com/online/what-and-when-millennials-share-on-social-media-46331/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

ShareThis-Millennials-Content-Sharing-by-Category-Channel-Sept2014Millennials (18-34) are far more likely than the general population to share content on social networks and to click on shared content, details ShareThis in a new study of the sharing habits of Millennials. Understanding how Millennials approach social sharing is important given that online shares could be as influential as in-person recommendations. The ShareThis report contains some intriguing data concerning the types of content categories Millennials typically share on various social networks – and the time of day in which most of their sharing occurs. › Continue reading

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Monday, September 29th, 2014 news No Comments

Digital Marketers: Personalization Critical to Long-Term Brand Objectives

source: http://www.marketingcharts.com/online/digital-marketers-personalization-critical-to-long-term-brand-objectives-45671/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

ConversantForrester-Personalization-Importance-Brand-Success-Sept2014Personalization is already of considerable importance to current objectives, but its importance is even more pronounced when it comes to brands’ long-term success, finds a study [download page] conducted by Forrester Consulting on behalf of Conversant Media. Some 47% of survey respondents – B2C marketing and customer insights decision-makers with responsibility for digital marketing strategy and/or execution – indicated that personalization is extremely important to their brands’ current objectives, while 63% rated it extremely important to their long-term goals. › Continue reading

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Tuesday, September 9th, 2014 news No Comments

What Would Prompt Consumers to Engage More in Social Commerce?

source: http://www.marketingcharts.com/online/social-commerce-enablers-45723/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

DigitasLBi-Social-Commerce-Enablers-Sept2014Source: DigitasLBi / Harris Interactive

    Notes: Only 5% of American adults have made a purchase on a social media site (11% among 18-34-year-olds), although 20% would consider doing so (33% among 18-34-year-olds), per the DigitasLBi survey. Although the study notes that security concerns have eased since a similar 2012 survey, the shopping feature that would spur most social media users to make a purchase is knowledge that their credit card information was secure. Interestingly, users are also concerned with privacy: 38% would be more likely to make a purchase if they knew it wouldn’t be shared.

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    Tuesday, September 9th, 2014 news No Comments

    Where Do Digital Channels Have Most of Their Impact on the Path to Purchase?

    source: http://www.marketingcharts.com/online/where-do-digital-channels-have-most-of-their-impact-on-the-path-to-purchase-45714/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

    AOLAdvertising-Digital-Channel-Impact-on-Path-to-Purchase-Setp2014While digital marketing channels tend to serve mostly as a middle touchpoint in a consumer’s path to purchase, the extent to which they raise awareness or act as a final touch varies by channel, according to a new report [download page] by AOL Advertising. The study – which used recently-acquired Convertro’s multi-touch attribution technology to analyze its client base in Q1 2014 – contains a host of intriguing data pertaining not only to the role of various channels – but to differences within those channels, also. › Continue reading

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    Tuesday, September 9th, 2014 news No Comments

    Social Ads Continue to Efficiently Reach New Audiences

    source: http://www.marketingcharts.com/online/social-ads-continue-to-efficiently-reach-new-audiences-45464/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

    NeustarAK-Media-Spend-Efficiency-Comparison-in-Q2-Aug2014Social ads continue to outperform portals, networks, and exchanges in cost-effectively reaching new and exclusive audiences, although the data may be skewed by social users who use private browsing, details Neustar Aggregate Knowledge in its latest quarterly “Media Intelligence Report” [download page] covering Q2 activity. The study reveals that social ads performed 167% better than the 4-channel average in reaching new and exclusive users at a low cost. › Continue reading

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    Thursday, August 28th, 2014 news No Comments

    Which Online Brand Content Formats Get the Nod From Consumers?

    source: http://www.marketingcharts.com/online/top-online-brand-content-formats-44773/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

    VibrantMedia-Consumer-Receptiveness-Brand-Content-Formats-Aug2014Recent research has found a general distrust for sponsored content, but new survey results from Vibrant Media indicate that such distrust doesn’t extend to brand-produced content in general, with US respondents (aged 13-64) as likely to trust content from a brand they know of (but whose products they don’t buy) as they are to trust content from journalists working for media titles they’re familiar with. As part of the study, survey respondents were asked to rate their receptiveness to a variety of online brand content formats, with some fairly surprising results. › Continue reading

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    Monday, August 11th, 2014 news No Comments

    What Types of Brand Videos Do Consumers Want to Watch?

    source: http://www.marketingcharts.com/online/types-of-brand-videos-consumers-want-to-watch-44635/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

    LevelsBeyond-Brand-Videos-Consumers-Want-to-Watch-Aug2014Roughly 6 in 10 US adults say they watch videos when they visit a brand website with video content, and 4 in 10 prefer watching a brand video over reading the same information, per results from a survey [download page] conducted by Levels Beyond. The study results add to a growing body of research suggesting that consumers have a healthy appetite for video marketing, with numerous surveys (such as this one) indicating that online product videos boost consumers’ purchase likelihood. But what types of videos do consumers want to see? › Continue reading

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    Friday, August 8th, 2014 news No Comments

    Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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