social web

drag2share: How Social Media Is Driving Online Video-Viewing And Determining What Videos Go Viral

source: http://feedproxy.google.com/~r/businessinsider/~3/h1KM1W–8II/social-media-is-the-key-to-online-video-2013-9

bii social referralsTelevision is no longer the only game in town for distributing and watching video. The Internet and the social Web have provided content creators and advertisers with a cost-effective way to distribute video.

Social video is video that is influenced — in any part of the pipeline, from production to distribution — by social media. For audiences, discovery is no longer about flipping through channels or a TV guide, it’s about listening to friends’ recommendations and glancing at social media feeds.

Just how big is social media-influenced video? It’s big, having eclipsed non-social video on the Web in audience size (see chart, top right). And it’s only getting bigger.

In a new report from BI Intelligence,! &nbs p;we look at the general state of social video, examine social video audiences and their demographics, analyze how marketers and advertisers are getting into the mix, compare the major social video platforms, and detail how social is influencing video as a content medium.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Thursday, September 5th, 2013 news No Comments

drag2share: Why Social Media Is Driving Massive Online Video Growth

source: http://feedproxy.google.com/~r/businessinsider/~3/I48QOc3ve-8/social-media-driving-online-video-2013-8

bii social referralsTelevision is no longer the only game in town for distributing and watching video. The Internet and the social Web have provided content creators and advertisers with a cost-effective way to distribute video.

“Social” video  is video that is influenced — in any part of the pipeline, from production to distribution — by social media. For audiences, discovery is no longer about flipping through channels or a TV guide, it’s about listening to friends’ recommendations and glancing at social media feeds.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Tuesday, August 13th, 2013 news No Comments

drag2share: Social Video Startup NowThis News Launches The First-Ever News Channel On Instagram

source: http://feedproxy.google.com/~r/businessinsider/~3/w8o_LiqBurg/nowthis-news-channel-on-instagram-2013-7

now this news Instagram

A few weeks ago, Instagram announced Video, a way to share 15 second clips as well as photos with followers. Social web video startup NowThis News is taking advantage of it and launching the first-ever Instagram news channel.

NowThis News has begun producing original clips that coincide with breaking news, such as the train crash in Spain and the birth of the royal baby. Some of the startup’s 37 employees are working solely on the Instagram video product with the goal of producing 15-20 news items per day. The clips will largely be voice-overs although some will have VJs.

The startup’s Editor-in-Chief Ed O’Keefe, who formerly ran ABC News’ digital team, says the channel is a way to engage with more users on an entirely new platform. Monetization is not the goal.


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Monday, July 29th, 2013 news No Comments

drag2share: Brand Videos Hit Their Viral Peak On Day Two After Launch

source: http://feedproxy.google.com/~r/businessinsider/~3/0m5Dhiqfny8/brand-videos-hit-viral-peak-on-day-two-2013-7

Television is no longer the only game in town for distributing and watching video. The Internet and the social web have provided content creators and advertisers with a cost-effective way to distribute video.

“Social” video  is video that is influenced — in any part of the pipeline, from production to distribution — by social media. For audiences, discovery is no longer about flipping through channels or a TV guide, it’s about listening to friends’ recommendations and glancing at social media feeds.

In a recent report from BI Intelligence, we look at the general state of social video, examine social video audiences and their demographics, analyze how marketers and advertisers are getting into the mix, compare the major social video platforms, and detail how social is influencing video as a content medium.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

The first few days following launch are key to a video’s viral success. Unruly Media studied the top 200 viral ! brand vi deos launched 2012, and shared some of their results exclusively with BI Intelligence.

Take a look at these charts:

BII video sharing week

Here is a look at the same chart, but over a longer period of time:

BII social video sharing

According to Unruly’s data, 10% of shares occurred on day two (the viral peak), and 25% of shares occurred within the first three days. However, marketers shouldn’t forget that brand videos also have a shelf-life and somewhat of a long-tail: 50% of shares came after the first three weeks.  Shares are defined as  Facebook shares, Facebook likes, Facebook comments, Twitter mentions, retweets, and blog post mentions .

A separate Unruly study of 1,000 brand videos analyzed how the different days of the week stacked up for video shares, whether they saw more or fewer shares than the daily average. The resu! lt was c lear: video shares increase late in the work week — Fridays saw 16% more shares than the daily average — and then drop precipitously over the weekend. 


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Monday, July 15th, 2013 news No Comments

A Flickr Cofounder’s Second Act Closes Shop

Source: http://www.businessinsider.com/stewart-butterfield-tiny-speck-glitch-closing-2012-11

Glitch closure announcement

Glitch, a quirky, lovely online game, is closing its doors, and its maker, Tiny Speck, appears to be laying off about 30 employees—all except a “small core team.”

Tiny Speck was founded by Stewart Butterfield, the cofounder of Flickr, in 2009, when it raised $1.5 million in seed funding. It announced Glitch, its first product, in 2010, and raised $10.7 million from Andreessen Horowitz and Accel Partners, the venture-capital backers of Instagram and Facebook respectively.

Flickr, bought by Yahoo in 2005, was one of the pioneers of the social Web. That site grew out of its founders’ efforts to build an online game, and Tiny Speck’s project was widely seen as the realization of that dream.

But its hauntingly lovely graphics and kindhearted gameplay failed to attract a meaningful audience. A key executive, Kakul Srivastava, who had worked with Butterfield at Yahoo as Flickr’s general manager, left in January. (She is now running her own company, an app developer named Tomfo! olery.)< /p>

The closure seems abrupt. Tiny Speck has posted the names and links to LinkedIn profiles for former employees now in need of a job, encouraging others to hire them. On Wednesday evening, Butterfield appeared to joke with one of those employees, Matt Kump, on Twitter about failing to notify him personally: “I owe you an email.” Kump replied that a colleague had told him about Glitch’s closure.

The closure announcement said that Tiny Speck had failed to find a buyer willing to keep the Glitch game running, and that it was expensive to run. It also noted that the company had bet heavily on Adobe’s Flash, a desktop-oriented Web animation technology increasingly viewed as dated and poorly adapted to mobile.

But Tiny Speck sounded an optimistic note that a future could be found for some of the complex technology used to keep the game’s objects, characters, and actions in sync in real time:

Tiny Speck, the company behind Glitch, will continue. We have developed some unique messaging technology with applications outside of the gaming world and a smaller core team will be working to develop new products. 

If a new venture is born out of Tiny Speck’s technologies, it would have an eerie parallel with Flickr, which grew out of a feature that let online game players post photos.

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Thursday, November 15th, 2012 news No Comments

Entrepreneurs Can See The Future, And Here’s What The Future Looks Like

Source: http://www.businessinsider.com/ron-conway-startups-trends-future-2012-1


Ron Conway

SV Angel’s Ron Conway has been an investor since 1994.  In this month’s issue of The Economist, Conway writes his 2012 startup predictions.

First he says the social web has hardly reached maturity. We’ve only seen the beginning of what’s possible via Facebook. “Some 90% of the world’s data have been generated in the past two years,” he writes.

Conway thinks social interactions will be at the heart of most new products moving forward. They’ll influence everything from search results to how mom and pop shops conduct their businesses.

Conway also notes how quickly startups are seeing success at the local level. Groupon built a multi-billion-dollar business in three years. Conway wonders if we’ll see a startup become a true $1 billion business in 12 months in 2012.

The biggest trend Conway sees is something he calls “collaborative  consumption.”  By that he means people area willing to share or rent things instead of buy them. Airbnb and ZipCar are good examples of this.

Conway concludes by saying why he loves startups. “The answer is quite simple: these entrepreneurs share their vision of the future with me. And every so often, their vision becomes the future. What could be more interesting than that?”

To read the full article, head over to The Economist >>

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drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Tuesday, January 3rd, 2012 news No Comments

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