Social

Social Media’s Impact on TV Continues to Rise

source: http://www.marketingcharts.com/online/social-medias-impact-on-tv-on-the-rise-44598/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Nielsen-Social-Impact-on-TV-Aug2014Social media’s impact on TV is gradually growing, details Nielsen in newly-released survey data showing social to be driving increased TV program awareness and live TV viewing. Indeed, one-quarter of respondents to Nielsen’s Q4 2013 survey claimed to be aware of more programs as a result of social media, up from 18% during the year-earlier period. Moreover, 11% reported that social media caused them to watch more live TV, up from 8% during the Q4 2012 survey. The results are consistent with other research on social’s impact.

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Friday, August 8th, 2014 news No Comments

Social Media Is Changing How Supply And Demand Works For Big Brands

Source: http://www.businessinsider.com/social-media-manufacturing-2012-12

Burberry Milan Fashion Week Menswear Fall Winter 2012 2013 Collection Runway

Many companies see social media as just another marketing and communications tool. A particularly effective one maybe, but just another of many.

According to Erich Joachimsthaler, founder and CEO of Vivaldi Partners, they’re missing out on the biggest source of value from these platforms. In a recent report, he outlines how brands can use social media to change their entire business, not just their marketing.

“Where I see the biggest opportunity is to think about your entire business model. There’s so much of this social information that is unstructured information, and consumers make 75 percent of it,” Joachimsthaler says. “If you want to think about your business, if you want to create value and competitive advantage, it’s about thinking about that information and penetrating it at every step of your value chain.”

One of the best examples of this, which Joachimsthaler has studied in depth, is Burberry.

The first thing that’s allowed them to change their business is the sheer size of their social reach. “Burberry has about 15 million — and that’s growing rapidly — Facebook likes. This is an astounding figure,” Joachimsthaler says. “This is astounding because even Nike is not as strong, and Nike is a $15-18 billion dollar company. Burberry is at about $3 billion. So it’s a massive difference, the two companies don’t compare.”

They built that following by offering something useful. People on Facebo! ok can s ee Burberry fashion shows before the celebrities who actually sit in front of the catwalk.

But what’s truly innovative is what they do with those likes.

“What Burberry does is, it has made those videos shoppable. You can click on the particular garment and you can basically make an order on the spot. So Burberry can collate the orders from 15 million people. They haven’t manufactured the product yet in China, but they have taken the orders, they know exactly how many people have ordered what,” Joachimsthaler says. “They already have my money in the bank. 15 million times $200; that’s a lot of money in the bank. When they have the orders, they can then send the order to China, manufacture it, and within two weeks they can either deliver it to your home, or you can have it delivered to a store and you can buy additional garments.”

For a taste-driven and occasionally fickle industry, this saves a tremendous amount of money. “This changes the entire value chain,” Joachimsthaler says. “The fashion business is fraught with forecasting. You forecast what will be bought in the next year, you need to produce them, manufacture them in China, there are inventory problems, there are logistics problems, then you put it in the store, the thing doesn’t sell, if it doesn’t sell you have to send it to the outlet store and mark it down.

Burberry avoids a great deal of that.

There’s huge potential here that’s yet to be realized, and it could be a game-changer for the industry. We’ve only seen the beginning, Joachimsthaler argues. Someday, companies like Burberry could operate with a fraction of their inventory, and never have to mark anything down.

It’s a tremendous innovation in operations, and one that will have a large impact going forward, possibly even beyond the fashion industry.

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Monday, December 10th, 2012 news No Comments

How Google Ruined Its First True Social Network (GOOG, FB)

Source: http://www.businessinsider.com/how-google-ruined-google-reader-2012-12

Fail, Failure, Sad, Girl

Before Google launched Google+ last year, Google Reader served as the company’s true social network.

While Google Reader never grew to hundreds of millions of users, a niche group of people found the service to be a great tool to consume and share content.

“Google had fostered a social network and earned die-hard fans in the most valuable way possible — without trying,” Rob Fishman of BuzzFeed writes

Users could easily add friends, subscribe to another person’s feed of shared items, and even comment on those items.

Google Reader even helped online friends become real-life friends. As Fishman notes, one user actually became roommates with two people he met using Google Reader.

But Google eventually decided that it needed to reshape the company by challenging Facebook.

When Google launched Google+, it heavily integrated the social network into Reader. As a result of the changes, Google Reader lost its internal social features like friending, following, and sharing. Google forced users to share strictly through Google+.

“When we heard it was going away, it was like the end of the world,” Ramey Moore, a Reader user who met his wife using the service, told Fishman. “It’s like your favorite bar and your favorite restaurant and your favorite newspaper all closing on the same day.”

SEE ALSO: The Google+ Boss Just Brilliantly Deconstruct! ed Every thing Annoying About Facebook

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Friday, December 7th, 2012 news No Comments

Games Are The Leading Mobile App Category For Advertising

Source: https://intelligence.businessinsider.com/welcome

Games are the top destination for mobile advertisers, according to data compiled from Millennial Media’s Mobile Mix reports

In fact, games have held the top rank in mobile ad impressions since Millennial started tracking the quarterly data in Q2 2011.

The number two spot has been consistently occupied by the Music and entertainment category. Meanwhile, two mobile app categories, Social and Communications, have jockeyed for the third position. 

Games’ supremacy in mobile advertising follows on their success in app stores. According to data analyzed by BI Intelligence, games account for 33 percent of the top 200 free iPhone apps by downloads, 55 percent of the top 200 paid iPhone apps, and a whopping 70 percent of the top 200 grossing iPhone apps.

mobile app categories by impressions

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Wednesday, December 5th, 2012 news No Comments

Facebook Is Launching a Numberless "Social Calling" Service

Source: http://gizmodo.com/5962449/facebook-is-launching-a-numberless-social-calling-service

Facebook Is Launching a Numberless "Social Calling" ServiceTechCrunch is reporting that Facebook is teaming up with carriers to provide a “social calling” service. Initially striking up a deal with French carrier Orange, it seems the service will allow friends to make voice calls without knowing each other’s numbers.

The service will apparently allow users to make calls from mobile and desktop flavors of Facebook, using ties on Facebook, rather than possession of a phone number, to allow calling. It’ll also apparently support group calls, too.

The service will be powered by Orange’s new IP-based call app Libonalready available on iOS—which is effectively a mobile Skype competitor. The Facebook social calling service is planned to go live in France during the summer of 2013. Orange’s reach spreads far and wide across Europe, though, so it seems likely that the service’s tentacles will spread.

It remains unclear how quickly that will happen, of course, and whether or not Facebook plans to roll it out internationally any time soon. It’s also not clear how consumers will embrace the news: while there’s certainly a shift towards voice calls being made online, the idea of any Facebook contact calling at will is maddening even in theory. [Tech Crunch]

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Wednesday, November 21st, 2012 news No Comments

Facebook Is Launching a Numberless "Social Calling" Service

Source: http://gizmodo.com/5962449/facebook-is-launching-a-numberless-social-calling-service

Facebook Is Launching a Numberless "Social Calling" ServiceTechCrunch is reporting that Facebook is teaming up with carriers to provide a “social calling” service. Initially striking up a deal with French carrier Orange, it seems the service will allow friends to make voice calls without knowing each other’s numbers.

The service will apparently allow users to make calls from mobile and desktop flavors of Facebook, using ties on Facebook, rather than possession of a phone number, to allow calling. It’ll also apparently support group calls, too.

The service will be powered by Orange’s new IP-based call app Libonalready available on iOS—which is effectively a mobile Skype competitor. The Facebook social calling service is planned to go live in France during the summer of 2013. Orange’s reach spreads far and wide across Europe, though, so it seems likely that the service’s tentacles will spread.

It remains unclear how quickly that will happen, of course, and whether or not Facebook plans to roll it out internationally any time soon. It’s also not clear how consumers will embrace the news: while there’s certainly a shift towards voice calls being made online, the idea of any Facebook contact calling at will is maddening even in theory. [Tech Crunch]

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Wednesday, November 21st, 2012 news No Comments

Social Media Poised To Become A Stronger Force For Innovation

Source: http://www.marketingcharts.com/wp/direct/social-media-poised-to-become-a-stronger-force-for-innovation-24879/

Companies have big plans to use social tools as innovation platforms, details a new study [download page] from the IBM Institute for Business Value. Among companies experienced in social innovation activities, 57% now use social business for internal collaboration, but that number will reach 78% over the next 2 years. Similarly, while 58% now monitor […]

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Wednesday, November 21st, 2012 news No Comments

Social Media Analysis Reveals Just How Badly Mitt Romney Trounced Obama Last Night

Source: http://www.businessinsider.com/obama-romney-debate-social-media-charts-2012-10

Taykey, an advertising company that monitors social media volume and tone, passed along some of the most compelling graphs that show just how significantly Mitt Romney trounced Barack Obama in last night’s debate — at least in a social-media context.

The graphs measure volume — or how many tweets are going out about a candidate — and sentiment, which gauges how positive the tweets are. 

Here’s how Obama fared over the course of the evening:

Obama Debate Social Media

Contrast that with what people were saying — and how much people were saying — about Romney:

Romney Debate Social Media

That’s a pretty significant difference, only enunciated more by this chart laying one graph over the other.

Pay attention especially to sentiment, where it’s clear that people weren’t just talking about Romney the whole time — they were also saying better things about him, too:

Romney Obama Debate Social Media

Now see Romney’s whole economic plan >

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Thursday, October 4th, 2012 charts No Comments

How Grey Goose is Capitalizing on Luxury Using Social

Source: http://blog.compete.com/2012/10/03/how-grey-goose-is-capitalizing-on-luxury-using-social/

Grey Goose Hotel Noir

Image from: Grey Goose Hotel Noir / GreyGoose.com

People love to advertise their experiences. Social media is more or less about the marketing of the self, and so the move of Grey Goose to host its interactive Hotel Noir campaign on social upstarts Pinterest and Instagram makes complete sense.

Luxury is embedded in this brand’s story, and they know it. Just watch the film paired with the campaign; it’s that coy and elusive drama that intrigues you and convinces you that you’re missing something crucial. It’s romantic. It’s private, captivating, and calculating. This aura is designed, and it’s the same aura many people seek to create about themselves through social media. But is it working for Grey Goose?

GreyGoose.com - Unique Visitors vs. Average Stay

It very well may be. The 3rd and 4th highest volumes of incoming traffic to GreyGoose.com are off Facebook and Pinterest respectively. Looking at the unique visitors to the site, we can see a distinct upward trend coupled with a rise in the average stay on the site. More people are spending more time on GreyGoose.com over the past three months. This speaks to engagement, content, and interaction.

The reason this campaign could be working is because Grey Goose knows who they are appealing to. Looking at their online demographics (below), it’s clear their audience is predominantly young, between the ages of 18-34. This generation loves social media, but more importantly knows how to use it and collaborate across platforms. That’s why a campaign that uses Pinterest in tandem with Facebook in tandem with Instagram in tandem with a branded site can work.

GreyGoose.com Age DemographicsEssentially Grey Goose has found a way to captivate its audience and inspire them to advertise for the brand by generating a story that is alluring to online consumers. The campaign asks users to submit photos within the motif (an elegant black and white motif, accents blushed to crimson) through Instagram that can then be displayed on other platforms (like Pinterest and Facebook).

People are promoting themselves in the same instance that they’re promoting Grey Goose. All  Grey Goose had to do was create that crucial air of mysterious luxury, and the need to partake in the exclusivity would propel the rest of the campaign.

This is already the draw to Instagram, where users select only the most delightful aspect of their lives to be photographed, filtered, gussied up and shared. Each photo is part of a meticulously constructed online identity, handpicked and refined so that it more-or-less represents how a person prefers to be represented rather than the actual person themselves.

And that’s fine! It’s already how people behave in most in-person social situations, so why shouldn’t the phenomenon of self-construction exist online? And since it is online, why shouldn’t a brand already exquisite in its classy aura take ahold of it? Good show, Grey Goose, good show.

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Thursday, October 4th, 2012 news No Comments

The Taliban Is Using Facebook Profiles Of Hot Chicks To Gather US Intelligence

Source: http://www.businessinsider.com/the-taliban-is-using-facebook-profiles-of-hot-chicks-to-gather-us-intelligence-2012-9

Facebook Scary

Australian defense analysts are briefing their troops to be careful on Facebook because the Taliban is using pictures of cute girls to lure Ausies, and Coalition Forces, into giving up secrets.

A Defence Analysis called “Review of Social Media And Defense,” which is based almost solely on a patchwork of American Defense Department information, had this to say:

Fake profiles – media personnel and enemies create fake profiles
to gather information. For example, the Taliban have used pictures
of attractive women as the front of their Facebook profiles and have
befriended soldiers.

Kind of interesting to lump “media personnel” in there along with enemies. The analysis said troops have an “overt reliance” on privacy settings, and often don’t screen people looking to “make friends” online. Taliban often pose as high school friends or “attractive women,” gaining a “back door” into profiles that would otherwise be protected.

Officials also warn about photos:

In the survey carried out for this review, the cadets mostly focused on the following points to
protect against risks:
• No identifiable photos of bad behavior.
• Pictures in uniform only if behaving appropriately.
• No photos with guns, Rambo-style.
• No negative references to ADFA or Defence.

So the Defence force doesn’t mind bad behaviour, as long as it’s not identifiable on Facebook? Rambo-style photography?

Photos can be a problem though, especially due to smart phones and “geotagging” – a process which embeds location information inside the photo! . A security expert told The Herald Sun, an Australian online publication, that geo-tag information “can be data-mined and sold to anybody.”

Recent growth in infrastructure in Afghanistan, such as the use of WiFi, has provided a new dimension for the Taliban to conduct warfare. In a lot of ways, the Coalition Forces have been behind the Taliban. Until recently, many units advised their troops to just stay off of social media.

Now, militaries across the globe have accepted social media, and include it in their regular readiness briefs.

 

 

 

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Sunday, September 9th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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