SodaStream

Coke And Pepsi’s Business Model Is ‘Insane’ (SODA)

Source: http://www.businessinsider.com/coke-and-pepsis-insane-business-model-2012-11

crushed coke

SodaStream CEO Daniel Birnbaum has an incentive to disparage his rivals — but nontheless he made a strong argument as to why Coke and Pepsi are “antiquated” and “insane.”

Some unusual candor in an interview with WSJ’s Simon Zekaria:

“Coca-Cola Co. and PepsiCo will have to face the reality that their business model cannot be preserved forever. The world is changing and we’re going to call it out,” says the CEO of SodaStream. 

“If the beverage industry had to create itself now from scratch, it wouldn’t do it the way it is. You don’t need factories, trucks, bottles and cans,” he says. “Transportation for carbonated drinks in the world utilizes 100 million barrels of oil every year. That is 20 times the BP disaster that hit the Gulf of Mexico.”

“I think it is criminal that the industry, led by two big companies, will do anything to protect their antiquated business model. They are generating 35 million bottles and cans every single day in the U.K. alone. World-wide it is one billion bottles and cans, most of which just go to trash, landfill, the oceans or parks. It’s insane,” Mr. Birnbaum added.

Now that he mentions it, that does seem wildly inefficient.

Of course, inefficient companies can last a long time thanks to all of that infrastructure in place. And if the industry is disrupted by a new company, there’s no guarantee that company will be SodaStream (which is one of the most shorted stocks on the market).

Don’t miss: The Complete HIstory Of Sodastream >

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Wednesday, November 14th, 2012 news No Comments

Save Money On SodaStream Refills With a Hacked Paintball Canister [Video]

Source: http://gizmodo.com/5893653/sodamod-save-money-on-sodastream-refills-with-a-hacked-paintball-canister

One of the main reasons people love the SodaStream is that you save money by making your own sparkling water. Supposedly. Unfortunately, replacing those CO2 canisters is expensive. This clever hack will help you cut those costs by a huge margin.

The owner of Critical Paintball came up with SodaMod, which is a custom valve that turns the refillable CO2 canisters used to power paintball guns into the firepower in your countertop fizzy water fountain. As the video points out, SodaStream canisters use a proprietary one-way valve with non-standard threading so they’re impossible to refill without SodaStream’s help. Sending back two 14.5-ounce Carbinators for replacement costs $60. Outrageous! The cost adds up after a while and cuts into the money you’d otherwise be saving with your SodaStream.

SodaMod: Save Money On SodaStream Refills With a Hacked Paintball CanisterBy contrast, at your local sporting goods store a CO2 canister refill costs about three bucks. So it’s easy to see that cost of a $60 SodaMod plus a $15 CO2 tank pays for itself in no time. The SodaMod requires a some basic installation, but it’s certainly worth your effort. [SodaModThanks, Edgar!]

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Thursday, March 15th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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