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Sony’s Ultra High Definition TV will come with world’s first 4K delivery system

Source: http://www.engadget.com/2012/11/19/sony-4k-ultra-hd-first-content-delivery-system/

Sony's Ultra High Definition TV will come with world's first 4K delivery system

If there’s $25,000 or so burning a hole in your pocket and room in your living room for Sony’s 84-inch XBR-84X900 Ultra HDTV, but you’re worried about a lack of 4K res content to play on it, allow us to put your mind at ease. Sony’s Ray Hartjen has picked up the blogging pen and revealed each of the supersized sets will ship with “the world’s first 4K Ultra HD delivery solution, complete with pre-loaded, native 4K entertainment.” There’s no specifics on what the pack-in content will be (or what form the “delivery system” will take), but he says it will include full length feature Hollywood productions exclusive to purchasers, probably courtesy of Sony Pictures. We’re told to expect more details after Turkey day, so stay tuned.

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Source: The Sony Blog

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Tuesday, November 20th, 2012 news No Comments

Now THIS Is The ‘Right Way’ To Start A Company

Source: http://www.businessinsider.com/now-this-is-the-right-way-to-start-a-company-2012-11

noah brier james gross percolate

Ok, fine.

There probably is no “right way” to start a company.

But, if there WAS a picture-perfect, fool-proof method, it might look like Percolate.

Percolate, a SaaS solution for marketing managers, was founded by James Gross and Noah Brier in early 2011. Today it raised a $9 million Series A round and it has more than 30 Fortune 500 companies as clients. They’re each paying Percolate about $10,000 per month.

There are a few things Gross and Brier did in their startup’s earliest days that set them up for success.

  • They each worked for marketing companies before founding Percolate.
  • When they had enough knowledge and industry connections, they quit.
  • They bootstrapped until they proved their model.
  • The used outside capital to step on the gas.

Gross was a former sales executive for Federated Media and Brier worked for a marketing agency, The Barbarian Group. While they were there, they created a lot of contacts in the marketing and advertising departments of major corporations. They were also able to see inefficiencies and demands in the industry. Later, while the two were bootstrapping Percolate, everything they absorbed at Federated Media and TBG became very valuable.

Being employed also enabled the pair to save up money and bootstrap. They funded their startup themselves for one year, during which Brier ! and Gros s worked out initial kinks.

When they finally had a working model and paying clients, they sought outside capital. They used a $1.5 million seed round to accelerate growth; they didn’t waste it stumbling around and pivoting.

Of course, a lot of successful companies have been founded other ways. Zuckerberg never had a job before founding Facebook. Ben Silbermann initially set out to be a doctor, but he ended up founding Pinterest

It’s too early to guarantee Percolate’s success. But whatever Gross and Brier have done up until now, it seems to be working.

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Wednesday, November 14th, 2012 news No Comments

Google Introduces 3 New Sizes Of Nexus Devices (GOOG)

Source: http://www.businessinsider.com/google-new-nexus-tablet-smartphone-sizes-2012-10

nexus

Google has introduced three new Nexus devices in three different sizes.

The Nexus 4 is its smartphone-sized device. It has a zippy quad-core processor, a 4.7″ display, and runs Android 4.2 Jelly Bean, the latest version of Google’s mobile oeprating system.

The Nexus 7 is Google’s mid-size tablet. A 16 GB model is $199 and a 32 GB model is $249. For those who need wireless connectivity on the go, high-speed data options are also available.

The Nexus 10 is Google’s flagship tablet. It features a 2560×1600 resolution, making it ideal for watching movies or reading magazines. The battery will run for nine hours and provide 500 hours of standby time. Google also boasts that it’s a “shareable” tablet, meaning you can have multiple users log in and maintain their own settings on it. It’s a good solution for a family who wants everyone to have their own user experience on the tablet.

Google’s Nexus line of devices are designed and branded by Google but built by hardware partners who bid for the business. They’re different from the devices made by Google’s Motorola subsidiary. (Google could in theory pick Motorola to build Nexus devices, but it hasn’t done so with this batch.)

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Monday, October 29th, 2012 news No Comments

This Photo Shows Exactly Why You Should Be Skeptical Of Psychology Research

Source: http://www.businessinsider.com/why-psychology-research-is-unreliable-2012-10

One of the biggest problems in the world of science is researcher bias.

More transparency is needed across the board, say Joseph Simmons and Uri Simonsohn of Wharton and Leif Nelson of UC Berkeley in their paper “21 word solution.”

It’s a follow-up to their 2011 paper, “False Positive Psychology,” which uncovered many of the holes that exist in psychology research. One of the problems is “p-hacking,” or the practice of changing assumptions or data in an experiment to ensure that the probability (“p”) an opposite hypothesis (“null”) contradicts the research is below a certain level. Ultimately, “p-hacking” makes research less valid and increases the number of “false positives.”

Because of this, the authors put together a 21-word statement every researcher should use as a disclosure, which they hope will make the field of science more transparent:

“We report how we determined our sample size, all data exclusions (if any), all manipulations, and all measures in the study.”

The authors perfectly sum up the transparency problem with an analogy and a photo. Whereas coffee shops are required to label milk containers, scientists don’t have to “label their milk.” In other words, researchers don’t have to relay what data they started out with, whether they took observations out, or whether they’ve dropped things from their model:

P-hacking photo

The table below of simulated results from their earlier paper shows how much these! unrepor ted techniques can impact statistical significance:

Statistics table
The lesson? Look for disclosures in any scientific paper, and always be skeptical.

Read the full article here

NOW READ: 18 Tips On Making Smarter Decisions 

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Monday, October 22nd, 2012 news No Comments

Facebook opens mobile ads for apps to all developers, keeps them on the money train

Source: http://www.engadget.com/2012/10/17/facebook-opens-mobile-ads-for-apps-to-all-developers/

Facebook opens mobile ads for apps to all developers, keeps them on the money train

It’s no secret that Facebook saw FarmVille for iOS as writing on the wall: it had to either tap into mobile app revenue or risk losing income (and marketing-savvy developers) whenever someone left the web. Following a beta this summer, the company’s solution to its dilemma is now open to everyone. All developers on the social network can build ads that link from Facebook’s Android and iOS apps to either Google Play or the App Store — offering both an easy plug for their native apps and that all-important ad revenue for Facebook. The system currently takes a shotgun approach and may pitch social networkers for apps they already have or don’t want, but it should be refined in the next few months to where some curious purchasers won’t even have to leave Facebook to load that hot new title. Hopefully the increased recognition for mobile developers is worth sullying our once pristine news feeds.

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Facebook opens mobile ads for apps to all developers, keeps them on the money train originally appeared on Engad get on Wed, 17 Oct 2012 23:20:00 EDT. Please see our terms for use of feeds.

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Thursday, October 18th, 2012 news No Comments

Source: http://gizmodo.com/5942873/is-streaming-media-bad-for-the-planet

Is Streaming Media Bad For the Planet?Streaming is fast becoming the way most of us consume media, whether it’s music, TV of film. But caught up by the sheer convenience of it all, it’s easy to forget to question its environmental impacts. Could streaming actually be bad for the planet?

That’s just what a study by Music Tank set out to discover. Some of the results are interesting. How, for instance, does streaming music compare to buying physical media? The report explains:

Streaming or downloading 12 tracks, without compression, just 27 times by one user would, in energy terms, equate to the production and shipping of one physical 12-track CD album.

In other words, repeated streaming of favorite tracks might not be a desirable long-terms media solution. Fortunately some apps—like Spotify—feature a local caching feature, which avoida repeatedly streaming the same song over and over.

But what about the fact that teenagers use YouTube as their main music source these days? The mighty ‘Tube’s rise is seeing it use more and more electricity—and the report speculates that its energy consumption looks set to rise from around 0.1 percent of 2010 global electricity levels to 1 percent by 2013.

The report offers one extremely leftfield solution to the problem: observing Moore’s law, it speculates that a 1 petabyte drive capable of storing all the songs ever recorded could soon cost just $100. Ship that to every user, it suggests, along with some remote server-based player required to access the content, and the planet’s resources won’t be drained as quickly. Convinced? [Music Tank via Paid Content]

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Thursday, September 13th, 2012 Uncategorized No Comments

How Apple Can Upend Mobile Payments With The iPhone 5… (AAPL)

Source: http://www.businessinsider.com/heres-how-apple-could-upend-mobile-payments-with-the-iphone-5-2012-8

smartphone use in storesThe biggest new feature on the iPhone 5 may be a relatively under-reported one: the installation of a Near-Field Communications (NFC) chip that would allow the iPhone 5 to process mobile payments.

The Wall Street Journal recently detailed the high-level debate Apple executives are currently having over whether and how to do just that. 

In a recent report, BI Intelligence explores the state of mobile payments, explaining how NFC differs from other solutions in the market, and analyzing how Apple has a unique opportunity to own NFC and upend the mobile payments market. 

Access The Full Report By Signing Up For A Free Trial Today>>

Here’ s why Apple — and only Apple — could make NFC work: 

  • But, NFC suffers from the chicken-and-egg problem: Retailers will not add NFC receivers to their point-of-sale systems until they see an economic rationale to do so — that is, until enough consumers are paying with NFC or want to pay with NFC. Meanwhile, consumers will not see the point of using NFC until there are enough receivers for it. This is a very large network effect to overcome.
  • Apple is therefore uniquely able turn NFC into a viable payments solution: Hundreds of millions of consumers have accounts with Apple and already use them to purchase goods. That consumer power, combined with strong iPhone 5 sales, would give Apple a great shot at bringing big retailers along with their move to NFC. NFC would then have a chance to suddenly reach critical mass all at once, and Apple would be in an incredibly strong position in the sizable and growing mobile payments space.

In full, the report:

For full access to the report sign up for a free trial subscription today.

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Tuesday, August 7th, 2012 news No Comments

Facebook’s Mobile Future Looks Bleak

Source: https://intelligence.businessinsider.com/welcome

Facebook Mobile-Only

In a new SEC filing, Facebook noted that 102 million users only accessed the site through a mobile device last quarter, as first reported by TechCrunch.

That’s up from from 83 million users in the first quarter, a 23 percent increase. There are no statistics from prior quarters, unfortunately, but it’s reasonable to think that the number has been growing at a similar rate from a small base. 

Facebook added 54 million new monthly active users last quarter. It appears that 35 percent of those users are mobile-only.

This trend will only accelerate over the next few years. As Google CEO Larry Page recently argued on the Charlie Rose Show, mobile phones connected to the Internet are going to be “most people’s first computer.” This is especially true in the developing world, where mobile offers a compelling solution to affordable internet access.

facebook arpuThis does not mean that Facebook’s revenues “could plummet” if they don’t figure out how to ramp up mobile advertising, as TechCrunch argues, but it hurts its ability to generate that massive revenue bump that everyone has assumed is just around the corner.

As we discussed last week, Facebook is currently generating mobile ad revenue at a $180 million annual run rate from the mobile version of its Sponsored Stories product, which injects advertiser-selected posts into users’ news feeds. That number represents only 33 cents per mobile monthly active user per year (or ~8 cents per quarter), which is leagues below its current average revenue per user, or ARPU. It will undoubtedly rise as deployment increases or Facebook can demonstrate their value.

While there has been some positive evidence of Facebook’s mobile ads’ effectiveness, it hasn’t proven they are a silver bullet either.  But if the developing world comes online increasingly mobile-only, it will hinder the company’s ability to maximize revenue out of its newest users. 

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Wednesday, August 1st, 2012 news No Comments

Twitter Is Working On A Tool To Let You Download All Of Your Old Tweets

Source: http://www.businessinsider.com/twitter-is-working-on-a-tool-to-let-you-download-all-of-your-old-tweets-2012-7

Dick Costolo Twitter

Twitter is finally working on a solution to one of the most obvious things missing from the social network right now: the option for users to go back and find their tweets that are more than a few weeks or months old.

Twitter’s CEO Dick Costolo told The New York Times that the social network is working on a tool to let users retrieve all of the updates they’ve posted to the social network.

“We’re working on a tool to let users export all of their tweets,” Costolo said. “You’ll be able to download a file of them.”

Some third-party services have come up with workaround solutions to this problem, including one new site called Oldtweets, which lets users search through all the tweets posted to Twitter in the first year after the social network launched.

Costolo wouldn’t say when the tool might launch, noting that the tool isn’t as simple as it sounds to make, and requires a good amount of manpower and ingenuity.

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Wednesday, July 25th, 2012 news No Comments

Source: http://gizmodo.com/5922947/the-only-way-to-lock-your-new-retina-macbook-pro-is-to-make-it-fatter-uglier-and-heavier-with-plastic

The Only Way to Lock Your New Retina MacBook Pro Is to Make It Fatter, Uglier and Heavier with PlasticThat svelte, pixel-dense MacBook Pro with Retina Display sure is a beaut, ain’t she? Yep, that’s what everyone thinks. Especially thieves. But without a Kensington Security Slot, how oh how will you be able to lock your more than two thousand dollar investment? With ugly, horrible plastic.

It’s the only way. Well, it’s the only way right now as MacLock is the first company to introduce a laptop lock for the new MBP that’s… an inelegant solution, to say the least. The way the lock works is you have to add “an extremely lightweight security skin” to the base of your MBP which if you don’t understand Marketingspeak means “a horrifying plastic layer gets permanently plastered on your beautiful MacBook”. MacLock says the bottom piece, made of polymer, actually improves the cooling of your laptop. Again, Marketingspeak translation: we know this is awful but at least it won’t burn your nuts off. Then a security cable is attached to the plastic laptop condom and then you can pretend you’re safe (when you’re really not) by attaching it to your coffee cup or something.

Yeah, it sucks that Apple didn’t include a Kensington Security Slot with the new MBP (or MBAs, for that matter) but you don’t want to compound that problem by making the new MBP more awful. That’s like solving a problem by creating another one. [MacLocks via 9to5Mac]

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Monday, July 2nd, 2012 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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