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Facebook opens mobile ads for apps to all developers, keeps them on the money train

Source: http://www.engadget.com/2012/10/17/facebook-opens-mobile-ads-for-apps-to-all-developers/

Facebook opens mobile ads for apps to all developers, keeps them on the money train

It’s no secret that Facebook saw FarmVille for iOS as writing on the wall: it had to either tap into mobile app revenue or risk losing income (and marketing-savvy developers) whenever someone left the web. Following a beta this summer, the company’s solution to its dilemma is now open to everyone. All developers on the social network can build ads that link from Facebook’s Android and iOS apps to either Google Play or the App Store — offering both an easy plug for their native apps and that all-important ad revenue for Facebook. The system currently takes a shotgun approach and may pitch social networkers for apps they already have or don’t want, but it should be refined in the next few months to where some curious purchasers won’t even have to leave Facebook to load that hot new title. Hopefully the increased recognition for mobile developers is worth sullying our once pristine news feeds.

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Facebook opens mobile ads for apps to all developers, keeps them on the money train originally appeared on Engad get on Wed, 17 Oct 2012 23:20:00 EDT. Please see our terms for use of feeds.

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Thursday, October 18th, 2012 news No Comments

MIT’s 3D solar cells take cubism to new energy efficient heights

Source: http://www.engadget.com/2012/03/28/mits-3d-solar-cells-take-cubism-to-new-energy-efficient-heights/

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The promise of free energy is an enticing one — that’s free as in renewable source, not cost. (This is capitalism, after all, someone’s got to foot the bill.) Economic gripes aside, research outfits like M.I.T. are getting us one step closer to this cleaner fuel future with the creation of three dimensional photovoltaic cells. The team’s findings, recently published in the journal Energy and Environmental Science, demonstrate how these computer-modeled structures, rising upward in an unfolded accordion shape, have been proven to increase their energy yield over contemporary flat panels by up to 20 times in field and theoretical testing. This capacity gain, made possible by an efficient harvesting of sunlight during less optimal hours of the day, could be especially helpful in powering regions prone to overcast or wintry climates. The tech is still far from consumer friendly, though, with the actual price of the associated juice exceeding that of traditional solar tech. With continued improvements to the manufacturing process, however, residential and business customers could very well look forward to a future outfitted with solar towers only a Cubist could love.

Continue reading MIT’s 3D solar cells take cubism to new energy efficient heights

MIT’s 3D solar cells take cubism to new energy efficient heights originally appeared on Engadget on Wed, 28 Mar 2012 03:56:00 EDT. Please see our terms for use of feeds.

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Wednesday, March 28th, 2012 news No Comments

Source: http://gizmodo.com/5892538/chinese-spies-friended-nato-officials-with-a-fake-facebook-account

Chinese Spies Friended NATO Officials With a Fake Facebook AccountLast year, a huge swath of senior British military officers and Defense Ministry officials became friends with who they thought was United States Navy admiral James Stavridis. While Stavridis is a real US Commander, sadly it now turns out that the man behind the Facebook profile wasn’t him; it was actually a Chinese spy.

In friending the spy, those British officials obviously leaked their own personal information reports ZDNet. That includes e-mail addresses, phone numbers, pictures, the names of family members, and possibly even the details of their movements.

Perhaps understandably, NATO is recultant to state exactly who was behind the attack, but The Telegraph reveals that it was almost certainly someone inviolved in Chinese intellgience. A spokesperson from NATO said in a statement:

“There have been several fake supreme allied commander pages. Facebook has cooperated in taking them down. We are not aware that they are Chinese. The most important thing is for Facebook to get rid of them. First and foremost we want to make sure that the public is not being misinformed. Social media played a crucial role in the Libya campaign last year. It reflected the groundswell of public opposition, but also we received a huge amount of information from social media in terms of locating Libyan regime forces. It was a real eye-opener. That is why it is important the public has trust in our social media.”

While it’s one thing ensuring that Facebook cooperates with these kinds of problems, I can’t help but think that a little more caution on the part of these Facebookin’ officials might help rather more.

(Note: the image above is actually the official NATO page of James Stavridis—the fake page has been taken down.) [ZDNet and The Telegraph]

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Tuesday, March 13th, 2012 Uncategorized No Comments

Facebook Will Prove You’re Alive During the Next Disaster

Source: http://gizmodo.com/5889455/facebook-will-prove-youre-alive-during-the-next-disaster

Facebook Will Prove You're Alive During the Next DisasterWhen an earthquake ravaged Fukushima and terrified all of Japan, the entire country had one reaction: is everyone OK? And if you knew someone in an afflicted area, you might’ve been thinking, is my husband okay? Now Facebook will tell you.

Facebook’s new Disaster (currently in trial for Japan only) feature is so simple and could be so very useful: if you’re in an area hit by a natural disaster (or terrorist attack, I presume), you’ll have the option to flag yourself as safe with all the ease of clicking “Like.” Or, if you’ve managed to get in touch with someone you know in a danger area, you can flag their profile as safe for them. Either way, Facebook will become a go-to source for peace of mind. It’s the kind of tool you hope you’ll never have to use, but one we might be glad to have. And one that’ll rack up ad views for Facebook the next time a crisis hits. Click! [YokosoNews via NewScientist]

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Thursday, March 1st, 2012 digital No Comments

Read Anonymous Reviews like Graffiti

Source: http://lifehacker.com/5886582/read-anonymous-reviews-like-graffiti

Read Anonymous Reviews Like GraffitiTrolls. They fill the internet with insults, dead-end arguments, and inanity the likes of which we’ve never seen. Or maybe we have. The Guardian’s David Mitchell notes that trolling comments aren’t all that different from graffiti, and should likewise carry no more weight.

More specifically, Mitchell is talking less about trolls as you and I know them and more about anonymous, often inaccurate online reviews. It’s not a bulletproof analogy by any means, but Mitchell’s idea does reframe the way you look at anonymous content in a compelling way:

When you read a bit of graffiti that says something like “Blair is a liar”, you don’t take it as fact. You may, independently, have concluded that it is fact. But you don’t think that the graffiti has provided that information. It is merely evidence that someone, when in possession of a spray can, wished to assert their belief in the millionaire former premier’s mendacity. It is unsubstantiated, anonymous opinion. We understand that instinctively. We need to start routinely applying those instincts to the web.

If you read a review, an opinion, a description or a fact and you don’t know who wrote it then it’s no more reliable than if it were sprayed on a railway bridge. We should always assume the worst so that all those who wish to convince… have an incentive to identify themselves.

The flip side of the coin, of course, is that anonymity is vital to the spread of information on the internet. The important tool to remember, as always, is your skepticism. Without it, you’re letting yourself get all worked up over graffiti. (And we’re not talking Banksy here—or even Hanksy.) Photo remixed from The Awl.

An internet troll’s opinion should carry no more weight than graffiti | The Guardian

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Wednesday, February 22nd, 2012 digital strategy No Comments

Caterina Fake Launches Pinwheel, Which Lets You Leave Notes Around The World

Source: http://www.businessinsider.com/caterina-fake-launches-pinwheel-which-lets-you-leave-notes-around-the-world-2012-2


Caterina Fake

Caterina Fake, who previously cofounded Flickr and Hunch, has launched a new startup called Pinwheel, which lets you leave vitrtual notes around the world.

She announced the launch on her personal blog earlier today.

Enter the Internet of things, where you can choose to follow people, places or things. The notes you leave can be private, or you can share them with everything and everybody. 

The possibilities seem endless.

For instance, Fake shared a note she wrote for her friend Lauren:

note

Perhaps this would be a more useful note when you’re roaming around town: “Find me a Nearby Toilet NOW.” 

That seems to be coming soon: Fake wrote on her blog that she plans on building out a notification system so you can get pinged when someone you follow sends out a note.

We knew last year that True Ventures, SV Angel and her fund, Founder Collective, invested.

As far as making money, Fake is betting on selling sponsored notes.

The site is still in private beta — you can sign up here for an invite to try out the web and mobile app. The iOS version is coming up next.

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Friday, February 17th, 2012 news No Comments

Source: http://gizmodo.com/5882173/the-dominos-super-bowl-pizza-war-room-oozes-pepperoni-cheese-and-sadness

The Domino's Super Bowl Pizza War Room Oozes Pepperoni, Cheese, and SadnessOn Super Bowl Sunday, 55 IT specialists will huddle together in a dark room to keep their company’s website afloat on the biggest day of its entire year, since it’s going to be bombarded by millions of ravenous fans. But the company they work for isn’t the NFL.

It’s freaking Domino’s.

Here’s how Domino’s social media specialist explained the roles of who’s in the room to The Atlantic:

* Application owners check the initial code of our applications, making up our defensive line.
* Those watching our operating systems are our second line of defense, or “line backers”… who react to every situation on the “field.”
* Those observing the network will jump in and “cover” if anything looks dicey on a larger scale, serving as our “cornerbacks.”
* In case someone tries a “Hail Mary” play to hack into part of our system, we have our Security team there as our “safeties” – our last line of defense!

Which is about the caliber of sports metaphor you’d expect from a social media specialist. But it doesn’t make it any less cool that Dominos stuffs bunch of nerds into a room during the super bowl to make sure you get your pizza. [Dominos via The Atlantic]

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Sunday, February 5th, 2012 Uncategorized No Comments

Tumblr Blows Past 15 Billion Pageviews Per Month, Thumbing Nose At Old Media Thinking As It Goes

Source: http://www.businessinsider.com/tumblr-blows-past-15-billion-pageviews-per-month-2012-1


david%20karp%20wallstrip

The latest social-media phenomenon, Tumblr, continues to post astounding traffic metrics.

Founder and CEO David Karp spoke at the DLD conference in Munich this morning, where he reiterated some of the company’s recent milestones:

  • 100+ million uniques per month
  • 15+ billion pageviews per month

Tumblr, which is basically halfway between a blogging platform and Twitter, allows users to post photos, videos, and text. Critically, it also allows users to “follow” each other and “re-blog” the posts of others.

The latter concepts, which Twitter has also capitalized on with amazing success (through “following” and “re-tweets”), inserts reblogged posts into each user’s timeline stream. Thus, anyone who “follows” a user, also sees the re-blogged posts.

This turns Tumblr users into editors and curators in addition to content creators. The sharing functionality allows posts to spread rapidly, just as links and headlines do on Facebook and Twitter. In Tumblr’s case, though, the whole post is shared, not just the headline and link.

It’s worth noting that this whole concept makes a mockery of the idea of traditional content “theft.” If someone “re-blogged” a traditional newspaper story, inserting it into their own site, the newspaper would probably scream bloody murder and sic lawyers on them. And yet, on Tumblr, those whose posts are “re-blogged” feel nothing but gratitude and pride (thanks for sharing my work!).

Some other stats from David Karp’s talk this morning (as tweeted by idealab founder Bill Gross and digital journalism guru Jeff Jarvis):

  • The average post is “re-blogged” 9 times
  • 90% of the posts on Tumblr are reblogs or groups (curation). 10% are original content creation.

In another DLD panel, Glam Media CEO Samir Arora remarked that the “old version of media was that you needed editors that work for you. In new era they don’t.”

Nowhere is that more clear than at Tumblr.

SEE ALSO: Check Out Tumblr’s Amazing New York Headquarters, Where All Those Pageviews Are Made

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Monday, January 23rd, 2012 news No Comments

Tumblr Blows Past 15 Billion Pageviews Per Month, Thumbing Nose At Old Media Thinking As It Goes

Source: http://www.businessinsider.com/tumblr-blows-past-15-billion-pageviews-per-month-2012-1


david%20karp%20wallstrip

The latest social-media phenomenon, Tumblr, continues to post astounding traffic metrics.

Founder and CEO David Karp spoke at the DLD conference in Munich this morning, where he reiterated some of the company’s recent milestones:

  • 100+ million uniques per month
  • 15+ billion pageviews per month

Tumblr, which is basically halfway between a blogging platform and Twitter, allows users to post photos, videos, and text. Critically, it also allows users to “follow” each other and “re-blog” the posts of others.

The latter concepts, which Twitter has also capitalized on with amazing success (through “following” and “re-tweets”), inserts reblogged posts into each user’s timeline stream. Thus, anyone who “follows” a user, also sees the re-blogged posts.

This turns Tumblr users into editors and curators in addition to content creators. The sharing functionality allows posts to spread rapidly, just as links and headlines do on Facebook and Twitter. In Tumblr’s case, though, the whole post is shared, not just the headline and link.

It’s worth noting that this whole concept makes a mockery of the idea of traditional content “theft.” If someone “re-blogged” a traditional newspaper story, inserting it into their own site, the newspaper would probably scream bloody murder and sic lawyers on them. And yet, on Tumblr, those whose posts are “re-blogged” feel nothing but gratitude and pride (thanks for sharing my work!).

Some other stats from David Karp’s talk this morning (as tweeted by idealab founder Bill Gross and digital journalism guru Jeff Jarvis):

  • The average post is “re-blogged” 9 times
  • 90% of the posts on Tumblr are reblogs or groups (curation). 10% are original content creation.

In another DLD panel, Glam Media CEO Samir Arora remarked that the “old version of media was that you needed editors that work for you. In new era they don’t.”

Nowhere is that more clear than at Tumblr.

SEE ALSO: Check Out Tumblr’s Amazing New York Headquarters, Where All Those Pageviews Are Made

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

See Also:




drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Monday, January 23rd, 2012 news No Comments

Why We Add And Drop Friends From Facebook

Source: http://www.businessinsider.com/chart-of-the-day-why-we-add-and-remove-friends-from-facebook-2011-12


Here’s some fun data from NM Incite on why we add or drop friends on Facebook. It surveyed 1,865 Facebook users to get the information.

The number one reason to add a friend is obvious: You know the person. The number one reason to drop, is also pretty obvious: Someone is saying something offensive.

chart, why people friend, unfirend on facebook, dec 19 2011

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Monday, December 19th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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