something
Facebook Will Always Own You
Source: http://gizmodo.com/5963299/facebook-will-always-own-you
Bad news: the “copyright notice” you’ve been reading (and sharing, ugh) is completely bogus and a waste of everyone’s time. Facebook owns the photos, videos, and statuses you upload, and that’s not going to change just because you say so.
But here’s something you can do that might actually make a difference.
When you signed up for Facebook, you agreed to Facebook’s Terms of Service (ToS). These are the rules you agree to play by so long as you use Facebook, period. They’re Facebook’s rules. Odds are you didn’t bother reading the ToS before you signed up, because Facebook was new and exciting and who ever reads that stuff anyway? No one does.
Half a decade or so later, we’re still bound by those rules—and that means that, despite all the hoaxes floating around today that might tell you otherwise, Facebook owns the pictures and videos you share. And you can’t opt out, ever, because you agreed to this:
(I’ll bold the important parts)
Your Content and Information
You own all of the content and information you post on Facebook, and you can control how it is shared through your privacy and application settings. In addition:
For content that is covered by intellectual property rights, like photos and videos (IP content), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (IP License). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.
When you delete IP content, it is deleted in a manner similar to emptying the recycle bin on a computer. However, you understand that removed content may persist in backup copies for a reasonable period of time (but will not be available to others).
In short: if you upload a photo, Facebook is 100%, completely allowed to use it (or sell it) until you delete that photo or delete your account. This isn’t to say that it does any of this stuff—and in fact Facebook is adamant that it does not—just reserving the right to at some point in the future.
But those rules aren’t written in stone. Instead of posting pointless copyright notices, to your timeline, try something that might actually get something done. Say you don’t want the photos you take of your private life to be potentially sold by a company with shareholders whose interests aren’t yours. Say you object specifically to the wording of Section 2.1 of the Facebook ToS:
The photos, videos, thoughts, and all other intellectual property I create should remain mine unless I tell Facebook they can own it. Facebook should remove section 2.1 from its Terms of Service, terminating its “transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post.” Short of this, I should be allowed to opt-out of this agreement with Facebook.
Ask your friends to like and comment (or even share) if they agree.
Or better yet, send it to Facebook customer service.
It’s a longshot, but at the very least you’ll be sharing a sentiment that’s not pure misinformation and naïveté. Sharing fake copyright BS is an annoyance. Sharing a sincere grievance isn’t. But remember: until anything changes, Facebook will own the text of your grievance in full.
Remember When Facebook Wanted Your Phone Number For ‘Security’? It’s Using It To Sell Ads (FB)
Source: http://www.businessinsider.com/facebook-phone-number-security-being-sold-to-advertisers-2012-11
Since about September, Facebook has offered its advertisers a powerful new way to track its users as they surf the web: It’s called “phone number retargeting.” The move came after Facebook made a big effort to collect its users’ mobile phone numbers to prevent security breaches.
More recently, according to AdExchanger, Facebook has combined phone retargeting with a new “conversion pixel” — a type of tracking device, basically — within ads displayed on Facebook.
The combination of phone retargeting and conversion pixels allows advertisers to target you directly with ads and then measure exactly how you respond to them, whether by clicking, ignoring or buying something from the advertiser’s site.
Some advertisers have been doing this kind of thing on other web sites for years.
But most Facebook users don’t know it’s going on within Facebook. Instead, they believe the primary reason Facebook prompts them for a mobile phone number is to prevent account hacking, and to allow users to upload photos and make status updates from their phones.
In fact, earlier this year, Facebook began asking every user for a phone number for “security” purposes. Here’s what Facebook says about that:
But Facebook has since made those phone numbers available t! o advert isers as part of its new Custom Audience targeting product. “Audiences can be defined by either user email address, Facebook UIDs, or user phone numbers,” the product states.
Here’s how it works: Let’s say you are a member of your local gym. You probably gave the gym your phone number. But then you let your membership lapse, and now the gym wants to persuade you to come back. The gym can cross-reference its list of members’ phone numbers with users’ phone numbers on Facebook, and serve an ad on the page of any user with a matching number. Suddenly, you’re seeing ads that say, “Get 10% off if you rejoin your local gym!”
If you click on that ad, a conversion pixel will enable a “cookie” to track what you do so that the gym can see how successful its campaign was.
There’s a level of privacy built in to the system: Although your phone number will be targeted by ads, the number will be “hashed,” meaning that the system disguises it by replacing it with random code, making you anonymous. So the gym might target 100 phone numbers, but it won’t know which of those specific people actually responded to the ad (until they pay for a membership online, of course). All the gym will know is that a certain number responded to the ad, and that those users must have been on the original phone list.
Facebook launched the system to make its ads more effective for advertisers. The company believes they lower cost-per-acquisition (of users) for advertisers by 40 percent.
Disclosure: The author owns Facebook stock.
Related: Here Are The Sealed Court Papers On ‘Invalid Clicks’ Facebook Doesn’t Want You To See
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Zara Has Fundamentally Changed Fashion And There’s No Going Back
Source: http://www.businessinsider.com/how-zara-is-changing-fashion-forever-2012-11
Fast-fashion retailer Zara is on a mission to take over the world, and in the process it has changed the whole fabric of the industry.
Zara’s strategy involves stocking very little and updating collections often. Instead of other brands that only update once a season, Zara restocks with new designs twice a week, reported Suzy Hansen at the New York Times.
That strategy works two ways, according to Hansen. First, it encourages customers to come back to the store often. It also means that if the shopper wants to buy something, he or she feels that they have to in order to guarantee it won’t sell out.
As a result of its massive success, Zara is making luxury retailers pretty nervous. Zara tries to build their stores as close as possible to the luxury boutiques like Stella McCartney and Chanel. Meanwhile, those retailers are trying to stay far away from the fast-fashion company.
“They broke up a century-old biannual cycle of fashion,” an analyst told Hansen. “Now, pretty much half of the high-end fashion companies” — Prada and Louis Vuitton, for example — “make four to six collections instead of two each year. That’s absolutely because of Zara.”
Another important way that Zara has impacted the fashion is by negating the idea that expensive clothes are more desirable. Kate Middleton has often been photographed in the brand, and getting something chic for a steal is something to brag about.
Zara also fits in with another trend: today’s demanding consumer.
Now that shoppers can get what they want from virtually any channel for a variety of prices, they’re becoming much more discerning about what they want.
That means that a company that sells high fashion for low prices and offers constant new merchandise is set to do well in today’s marketplace, and other retailers should be rushing to emulate Zara’s model.
DON’T MISS: 19 Years In The Evolution Of The Victoria’s Secret Fashion Show >
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Donald Trump Is Attacking Brian Williams In Another Twitter Meltdown (CMCSA)
Source: http://www.businessinsider.com/donald-trump-attacking-brian-williams-on-twitter-2012-11
Donald Trump wasn’t satisfied with just making a clown of himself last night on Twitter.
He’s continuing today, attacking NBC’s star newsman Brian Williams.
Last night Williams talked about Trump’s tweets on air and said he had “driven well past the last exit to relevance and veered into something closer to irresponsible.”
This morning, Trump is firing back as only he can, saying, “Brian–Thanks dummy–I picked up 70,000 twitter followers yesterday alone.” And, “Brian Williams was never a smart guy but always passes himself off as such. People will learn the truth!”
Here’s the full tweet-rant, read from the bottom up.
And here’s the Williams video:
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Donald Trump Is Attacking Brian Williams In Another Twitter Meltdown (CMCSA)
Source: http://www.businessinsider.com/donald-trump-attacking-brian-williams-on-twitter-2012-11
Donald Trump wasn’t satisfied with just making a clown of himself last night on Twitter.
He’s continuing today, attacking NBC’s star newsman Brian Williams.
Last night Williams talked about Trump’s tweets on air and said he had “driven well past the last exit to relevance and veered into something closer to irresponsible.”
This morning, Trump is firing back as only he can, saying, “Brian–Thanks dummy–I picked up 70,000 twitter followers yesterday alone.” And, “Brian Williams was never a smart guy but always passes himself off as such. People will learn the truth!”
Here’s the full tweet-rant, read from the bottom up.
And here’s the Williams video:
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Textbooks
Source: http://www.businessinsider.com/kno-starts-renting-k-12-e-textbooks-2012-8
Kno is launching its first e-textbooks for the K-12 market tonight.
Here’s the thing: It’s entering a market that doesn’t really exist. Most public schools issue textbooks to students. Why pay for something you get for free?
Here’s why Kno CEO Osman Rashid think he can get parents to pay $9.99 a year to rent textbooks: backpacks, he told us.
It’s well-documented that schoolkids are suffering back pain from schlepping around all their textbooks.
So Rashid’s pitch: Rent a digital version of the same textbook your kids use at school so they don’t have to carry it home.
Kno’s textbooks run on iPad, Android, and Windows 7 devices, as well as the Web. It faces competition from Amazon and Apple—though Rashid makes a compelling argument why Apple won’t dominate the e-textbook market.
It’s not clear that this is a moneymaking move for Kno. It’s partnering with Houghton Mifflin Harcourt for the titles. Rashid wouldn’t disclose financial details of the arrangement, but conceded that Kno sometimes offers e-textbooks at a loss.
Instead, he’s aiming for grassroots adoption of Kno’s digital textbooks by parents, in the hopes that they’ll become ubiquitous enough in classrooms to spur slow-moving school bureaucracies into striking deals with Kno.
It’s a strategy akin to what startups like www.businessinsider.com/blackboard/yammer“>Yammer do in enterprise software. Call it the consumerization of education.
Rashid’s not relying entirely on the bottoms-up approach. Kno is also partnering with ClassBook.com, a New York-based company which sets up online bookstores for school systems to sell digital textbooks to schools.
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Mitt Romney Twitter Fraud – 117k Followers On A Weekend Day
Digital Forensic Analysis by Augustine Fou
The first graph shows search interest in “mitt romney” over the period of June 25 – July 24, 2012. There is no discernible lift in interest around July 21, according to Google Insights for Search
The second chart below was generated by Twitter Counter and shows a dramatic increase of nearly 117,000 followers in 1 day, when the average number of adds per day over the same period was usually a steady 7,800 per day.
Something is not kosher. The spike happened on a Saturday, July 21. Saturdays and Sundays are usually the worst days to tweet according to a study by FastCompany.
Many of the followers listed on Romney’s twitter page have ZERO tweets, ZERO followers, etc. (see screen shot)
See at the bottom an example of the proliferation of “service” which help users buy thousands of followers at a time.
The Days Of Traditional Mass Marketing Are Over
Source: http://www.businessinsider.com/frito-lay-cmo-the-days-of-traditional-mass-marketing-are-over-2012-7
The marketing world is changing. Marketers have more channels than ever to get their message across, but not everyone out there is doing it right.
We spoke with Ann Muhkerjee, SVP and CMO of Frito-Lay North America, about where marketing is going as technology and consumers change.
“I think what people want are brand experiences,” says Muhkerjee. “I think the days of traditional mass marketing are kind of over.”
Companies, especially those promoting big brands, can’t settle on launching a national ad campaign that consists of a bunch of billboards and television commercials. They have to hit many platforms, and they have to connect them.
“[Marketing] has to be a conduit into the multi-screen world that everyone’s living in,” she says. “How do you connect TV to social to mobile to apps to outdoor? How do you create a two-way conversation?”
Take pop-up stores, for example. Muhkerjee considers them a way to provide customers something to “engage and play” with. That’s why it opened a pop-up store in Times Square to promote the million-dollar Lay’s flavor creation contest.
There’s a trap that marketers may fall into though, says Muhkerjee. People are always trying to simplify things into a formula, but that’s just not possible. Every brand should have a different strategy, because every brand is unique.
How do they do this at Frito-Lay — a part of PepsiCo — a company that has a huge assortment of big-name brands?
Since Frito-Lay has the backing of a large multinational, and it can use its strengths (like global manufacturing and a big research budget) to capture local markets’ imagination fast.
“The ability to leverage the scale of our company and make it flexible,” says Muhkerjee. “Our ability to then translate that to local substance. That’s our secret. A potato chip is a potato chip globally, but the flavor, we lift and shift flavors all the time.”
NOW SEE: 16 Failed Soda Brands You’ll Never See Again >
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This Chart Shows Why Best Buy Should Be Particularly Terrified Of ‘Showrooming’ (BBY)
Source: http://www.businessinsider.com/showroomings-consumer-electronics-best-buy-2012-6
Brick-and-mortar retailers are scared of being reduced to a “showroom” where shoppers go to try items out before going online to make the final purchase. Some feel that the showrooming panic is totally overblown, but there’s one segment of retailers that’s particularly affected.
Consumer electronics retailers are experiencing more showrooming than any other category by far.
More than 6-in-10 customers who have used showrooming bought an item online in that category, according to a slide from comScore’s “State of the Internet in Q1 2012” presentation by senior director Tiffany Walker. No other product category came anywhere close to that number.
As the biggest consumer electronics big box store out there, Best Buy needs to do something about this fast.
Acting CEO Mike Mikan said as much at his company’s recent annual meeting. “[The customer’s] needs have changed,” he said. “We, unfortunately, have not.”
Here’s the chart:
NOW SEE: The Secrets Of The Apple Store’s Success >
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Google Just Created A Gigantic New Mobile Ad Marketplace (GOOG)
Google has integrated AdMob, its mobile advertising service, into AdWords so that anyone buying web ads through AdWords can now also buy them on mobile devices served by AdMob, according to Jonathan Alferness, Google’s director of product management/mobile ads.
The move essentially turns the web and mobile ad markets into the same, massive market. It adds 350 million mobile devices and 300,000 mobile apps to the AdWords universe, on all types of devices. Previously, AdWords reached 2 million web sites accessible by computers.
The move comes hours after Facebook did something similar—providing turnkey access to mobile and desktop, display and news feeds ads through its ads API. Taken together, it appears that Google and Facebook envision the web and mobile ad marketplaces eventually fusing into a relatively seamless whole.
Jason Spero, head of global mobile sales and strategy at Google, told Ad Age he believes that the AdWords/AdMob conjunction will scale up the mobile market dramatically by applying Google’s main ad revenue engine to handheld device platforms.
On mobile, available inventory has thus far outmatched the demand for ads against it, depressing prices dramatically (especially at Google). A new influx of mobile advertisers from AdMob might raise mobile prices, but by directly pitting web ad inventory against mobile inventory it could also lead to lower average prices across the board.
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Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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