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Sony puts micro ads on Wimbledon player, ushers in an era of 4K marketing

Source: http://www.engadget.com/2013/06/24/sony-puts-micro-ads-on-wimbledon-player/

Sony puts micro ads on Wimbledon player, welcomes commercialism in 4K

Sony is shipping its Bravia X9 line of 4K TVs in the UK this week, and it wants to convey the advantages of all those extra pixels. The solution? Advertising that’s as finely detailed as the screens themselves. It’s putting micro ads on the fingernails and uniform of tennis player Anne Keothavong as she makes her way through Wimbledon, showing how the extra detail pays off. Few of us will get to see the ads in full clarity, however — while Sony and the BBC are recording some of the event in 4K, they’re playing that footage at an experience zone on the Wimbledon grounds. We’re not looking at a decisive marketing coup, then, but those left squinting at home will at least know what they’re missing.

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Tuesday, June 25th, 2013 news No Comments

Why Lady Gaga Just Lost 156 Million YouTube Views

Source: http://www.businessinsider.com/lady-gaga-loses-156-million-youtube-views-2013-1

lady-gaga-red-riding-hood

When YouTubeslashed views on its site back in December, celebrities paid the price.

Since then Lady Gaga is down 156 million views on YouTube.

Beyoncé and Chris Brown are also among a number of celebrities who lost views on their channels.

A month ago, the streaming site purged video views on both Universal and Sony channels by two billion.

The views weren’t fake, rather, Billboard confirmed that YouTube removed the views as part of a site clean up.

While around 1.5 million of the views were deleted through a de-spamming which accounts for videos on auto-play and pop-ups, most of the lost views came from videos that were no longer active on celebrity channels after they transitioned to a new home on VEVO.

Since YouTube and VEVO are partner sites the old YouTube videos were no longer being used by the artists on their site.

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Tuesday, January 29th, 2013 news No Comments

The 15 Most Overpriced Gadgets of All Time

Source: http://gizmodo.com/5965266/the-15-most-overpriced-gadgets-of-all-time/gallery/1

The 15 Most Overpriced Gadgets of All TimeThere’s nothing wrong with charging a lot of money for your gadget. Some of the best things in life are the exact opposite of free; a truly superior product is definitely worth spending more. Unfortunately, sometimes tech companies think too much of their wares and too little of your intelligence. The result is a product whose price is out of whack with its real value in the marketplace.

Here are 15 truly outrageous offenders, the most overpriced gadgets of all-time.

Cutting-edge technology is expensive enough as it is; why overpay for the stuff that’s not a good value? Laptop Magazine’s Avram Piltch breaks down some of the worst all-time bargains in tech.

Hate gallery view? Go ahead and check out the post in one page here.

 

Laptopmag.com brings you in-depth reviews of the hottest mobile products, the latest tech news, helpful how-to advice, and expert analysis of the latest tech trends.

The 15 Most Overpriced Gadgets of All Time

Microsoft Surface RT ($619 w/ Touch Cover)

How would you like a brand new convertible with a one-of-a-kind retractable roof for the reasonable price of $22,000? There’s just one catch. You must pay an extra $10,000 for the convertible roof you saw highlighted in all the commercials.

At its $499 base price, Microsoft’s first tablet costs the same as the fourth-generation iPad, the well-established leader in the tablet market. The attractive Surface has a worse screen than the iPad, it lasts 5 hours less on a charge and, at launch time, had only a handful of decent apps for its nascent Windows RT operating system.

However, you may want the Surface because of its heavily-advertised Touch Cover keyboard, a must-have accessory that will set you back an extra $119, even though it costs Microsoft only $16 to manufacture. That’s $619 for a new, unproven tablet which trails the $499 market leader in most ways.

More: 12 Hottest Holiday Tablets

The 15 Most Overpriced Gadgets of All Time

Voodoo Envy 133 ($2,099 – $3,299)

One of the most anticipated products of 2008, the .7-inch thin Envy 133 notebook was supposed to inspire its name in all of your friends. But at a starting price of over $2,099 that jumped up to $3,300 when fully configured, this 3.4-pound notebook was far too light on performance and specs to justify its heavy price.

The high-end Envy 133 configuration featured a modest 1.8-GHz Intel Core 2 Duo CPU, just 2GB of RAM and 64GB of internal Flash storage that copied files so slowly it was more of a Solid State Park than a Solid State Drive. Worse still, the notebook lasted just 2 hours and 32 minutes on a charge, making this ultraportable not very portable at all.

More: Top 10 Ultrabooks

The 15 Most Overpriced Gadgets of All Time

Cisco umi ($599 Plus $24.99 a Month)

Psst. Come over here. I have a copy of this week’s Village Voice newspaper that I’d like to sell you for just $25. What? “It’s free,” you say? Well, my version has slightly sharper print so I’m sure you and millions of others will be more than willing to pay my premium.

Cisco applied this perverse logic to its 2010-era umi home telepresence system, which cost an eye-popping $599 for equipment plus $24.99 a month to provide a slightly better video chat service than competitors like Skype and Google offered for free. With the umi, which was short for You / Me, you could hook up a camera to the top of your TV and either talk to one of the five other umi users — or with your friends on Google Talk who were paying nothing at all.

More: 8 Sweet Cameras for Every Shooter

The 15 Most Overpriced Gadgets of All Time

Sony VAIO P Series ($899)

Back in 2009, netbooks were as hot as the Jonas Brothers, and everyone wanted to get in on the action. On the low end, non-computer companies like Sylvania (yes, the light bulb people) were making their own versions of netbook. On the high end, Sony tried to reinvent the genre with its 1.4-pound, 8-inch VAIO P.

At first glance, the VAIO P was an engineering marvel. The system was thin and narrow enough to fit into an overcoat pocket while providing premium features like a bright 1600 x 768 pixel display and 3G connectivity. However, with super-sluggish performance, mediocre battery life and a stiff keyboard, the notebook wasn’t good enough for extended use. At $899 and up, the value just wasn’t there when the best premium netbooks at the time cost $499.

More: Longest Lasting Laptops

The 15 Most Overpriced Gadgets of All Time

Apple Lisa ($10,000)

In the early 1980s, few people had seen a computer with a graphical user interface. Xerox had been experimenting with GUIs since the 1970s and launched its Xerox Star 8010 in 1981, but it was Apple’s Lisa that finally brought windowed operating systems to the mainstream in early 1983.

Unfortunately, for the privilege of rolling a mouse around Lisa’s 12-inch, 720 x 360 black-and-white screen, you had to pay a cool $10,000 ($22,000 in 2011 dollars) and put up with a pair of unreliable “Twiggy” floppy drives that used their own proprietary 860K disks. At the same time, you could buy a brand new Apple IIe, the leading home computer, for just $1,395, a Compaq Portable PC for $3,590 or an original PC for far less.

More: 7 Things Apple Must Do to Get Its Swagger Back

The 15 Most Overpriced Gadgets of All Time

Nokia Booklet 3G ($1,720 Over Two Years)

Subsidized netbooks with two-year 3G contracts were always a bad idea, but never more so than with the 2010 Nokia Booklet 3G. For $299 and a commitment to give AT&T $60 a month for two years ($1,720), unsuspecting shoppers got an attractive but incredibly incapable 10-inch netbook.

Perhaps Nokia and AT&T thought the Booklet’s Macbook-esque aluminum chassis would distract consumers long enough that they would make it through the return period without noticing the system’s glacial 4,200-rpm hard drive, painfully slow Atom Z530 processor or cramped keyboard.

More: Top Windows 8 Laptop Gifts

The 15 Most Overpriced Gadgets of All Time

DIVX ($499 Plus $4.50 per Disc)

How would you like to pay $500 just for the right to pay another $4.50 every time you want to rent a movie? That was the premise behind DIVX, a late 1990s movie rental system designed by someone who had watched too many episodes of “Mission Impossible” and loved the idea of self-destructing media.

After buying a $500 DIVX Player, you could then purchase any of about 400 movies on disc for about $4.50. A mere 48 hours after you watched the film, it would expire and you would have to throw away the disc or pay another $3.25 for another 48 hours. Circuit City, the leading seller of DIVX players and discs, touted the new technology as a convenience that would help you avoid late fees. However, the player was $100 more than a regular DVD player and the discs were more expensive than renting a film at the store.

More: Best Smart TVs

The 15 Most Overpriced Gadgets of All Time

BlackBerry PlayBook ($499)

Research in Motion Co-CEOs Mike Lazaridis and Jim Balsillie must have been eating some psychotropic blackberries when they laid out the MSRP for the company’s first tablet in spring 2011. At $499 – the same price as the industry-leading iPad 2 – the BlackBerry PlayBook provided a significantly smaller screen and an operating system so half-baked that it didn’t even include native email support at launch.

Within a few months, the price of the PlayBook had dropped dramatically. Today, you can get one for just under $180, which is still too expensive. Much-better 7-inch Android devices like the Nexus 7 and Amazon Kindle Fire cost around the same price and have a far better selection of apps.

More: Essential Tablet Accessories

The 15 Most Overpriced Gadgets of All Time

Motorola Laptop Dock ($499)

A dual-core smartphone is already more powerful than an older PC, so why not use it as one? That was Motorola’s thinking when the company launched the Laptop Dock, a keyboard / screen combo that turned the Atrix 4G handset into a notebook runnin, the browser-centric Webtop OS.

At $499 by itself, or $300 when bought together with the Atrix, the 11.6-inch Laptop Dock cost the same or more than a full-fledged Windows 7 netbook that could run all of your software. Considering that its cramped keyboard was worse than those on most netbooks, Motorola’s dock was one of the biggest rip-offs of 2011.

More: 10 Hottest Holiday Smartphones

The 15 Most Overpriced Gadgets of All Time

AT&T VideoPhone 2500 ($1,599)

Today, anyone can conduct an online video chat for free, using Skype, Google Talk, FaceTime or any of a dozen other solutions. But back in 1992, we didn’t have broadband Internet or HD webcams. So when AT&T released the VideoPhone 2500, a standard landline handset that could send and receive video, the world took notice . . . of its whopping $1,599 price.

Considering that it both sent and received video on a sluggish 19.2bps modem, the VideoPhone 2500’s 10 frame-per-second performance was pretty impressive for the time. However, to use the device, you needed your friends and family to buy it too, something few consumers were willing to do.

More: Best Bluetooth Speakers

The 15 Most Overpriced Gadgets of All Time

Apple Macintosh G4 Cube ($1,799)

How much extra would you pay for sexy? If you were a Mac maven in 2000, Steve Jobs thought you would spend $1,799 for the PowerMac G4 Cube, a tiny cube-shaped version of Apple’s PowerMac G4 desktop. Unfortunately, at that price, the Cube was a square peg trying to fit into the round hole of Apple’s product line.

At the time, consumers could pay $1,000 less and get an iMac, which came with a monitor included. Creative professionals who had the money to spend preferred to buy a PowerMac G4 tower with better performance and the ability to upgrade.

More: Alive and Booting: 8 Reasons The PC Still Matters

The 15 Most Overpriced Gadgets of All Time

Motorola Xoom ($1,079 Over Two Years)

When they released the first true Android slate in early 2011, Google and Motorola were a year late to the party and yet they wanted hundreds of dollars more than Apple’s belle of the ball.

At a time when the iPad 2 cost $499 with Wi-Fi, or $629 with contract-free 3G service, the Motorola Xoom launched at $599 and required you to sign a two-year contract with Verizon at a minimum of $20 per month ($1,079), or $799 sans contract. While the cheaper iPad 2 had access to thousands of apps, at launch, the Xoom had a measly 46 tablet-optimized apps.

More: Top 10 Tablets to Buy or Avoid Now

The 15 Most Overpriced Gadgets of All Time

IBM PCJr ($669 to $1,269)

A stripped-down chip off the old block, 1983’s IBM PCJr (PC Junior) would have been overpriced at any cost. At $1,269 with the absolutely necessary floppy drive ($669 without), the PC Jr. was quite a bit cheaper than full-fledged IBM PCs of the time, but about on a par with the Apple IIe and far more expensive than home-computing competitors like the $200 Commodore 64 and $150 TI-99/4A.

Unfortunately, with its horribly stiff chiclet keyboard, slow performance, and a slew of compatibility issues that kept it from running popular PC programs, the JR wasn’t worth the premium. That year, I arrived at computer camp earlier than the other kids, just so I could grab a seat in front of a real PC rather than this awful offspring.

More: 5 Essential Tips for Gifting a Tablet

The 15 Most Overpriced Gadgets of All Time

OQO Model 01 ($1,899)

In launching the world’s first 14-ounce Windows PC, OQO’s 2004 Model 01 was a true trailblazer. However, even by early 21st century standards, the Lilliputian laptop’s 1-GHz Transmeta CPU, 20GB hard drive and 256MB of RAM provided sluggish performance. Meanwhile, the tiny keyboard just felt awkward.

Considering that you could get a fully functioning laptop for hundreds of dollars less, it was hard for most consumers and business users to imagine buying this severely neutered novelty for such a high price.

More: The 12 Best Gadgets You Didn’t Buy

The 15 Most Overpriced Gadgets of All Time

Newton MessagePad 2100 ($1,000)

By 1997, Apple had improved the software and solved a lot of the handwriting recognition problems on its Newton PDA. Perhaps because of these improvements, the company felt it could price its grayscale handheld at a whopping $1,000, more than some PCs cost.

At the same time, the PalmPilot Personal cost just $299. Yes, the Newton had a better processor, more storage and a larger screen, but none of these features justified spending $700 more, even during the Internet bubble.

More: Top Android Tablets for Kids

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Tuesday, December 4th, 2012 news No Comments

$1,450 for high-res, high framerate home viewing

Source: http://www.engadget.com/2012/11/30/redray-4k-cinema-player-1-450-pre-order/

Redray 4K Cinema Player is ready to preorder, $1,450 for highres, framerate at home

We got a peek at Red’s Redray 4K Cinema Player and Projector back in April at NAB, but now you can bring the player portion of it to your own home very soon. You’ll need to bring your own 4K Ultra HD display but for $1,450 you can pre-order a unit capable of native 4,096 × 2,160 or 3,840 x 2,160 video playback (in .RED file format) and upscaling. It connects to 4K displays via one HDMI 1.4 port or 4 HDMI 1.3 ports, with an additional HDMI jack needed to push 7.1 audio. It’s even ready for the new high framerate 3D video that we’ll see debut at theaters next week with The Hobbit. There’s no mention of the Red Laser Projector yet, so you’ll have to BYO 4K display, which right now would probably mean something by LG or Sony.

To get content home Red is also launching its nationwide fiber-based Odemax.com over-the-top distribution network. Red co-owner Jarred Land calls it the “only comprehensive distribution solution for 4K,” with built-in DRM, sales and analytics tools. He goes on to say that the Redray player will begin shipping at the end of December, with volume shipping promised in Q1 2013. A new RRencoder plugin for the Redcine-X viewer will launch in mid-December for converting external footage to the .RED format, and finally Odemax is scheduled to come online in January in time for the Sundance film f! estival. Check for more details after the break, plus a few more pics and a press release with all the specs.

Gallery: Red Redray Cinema Player, Odemax.com 4K info

Continue reading Redray 4K Cinema Player is ready to pre-order: $1,450 for high-res, high framerate home viewing

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Source: Red Store, Red, Odemax.com

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Saturday, December 1st, 2012 news No Comments

Sony’s Ultra High Definition TV will come with world’s first 4K delivery system

Source: http://www.engadget.com/2012/11/19/sony-4k-ultra-hd-first-content-delivery-system/

Sony's Ultra High Definition TV will come with world's first 4K delivery system

If there’s $25,000 or so burning a hole in your pocket and room in your living room for Sony’s 84-inch XBR-84X900 Ultra HDTV, but you’re worried about a lack of 4K res content to play on it, allow us to put your mind at ease. Sony’s Ray Hartjen has picked up the blogging pen and revealed each of the supersized sets will ship with “the world’s first 4K Ultra HD delivery solution, complete with pre-loaded, native 4K entertainment.” There’s no specifics on what the pack-in content will be (or what form the “delivery system” will take), but he says it will include full length feature Hollywood productions exclusive to purchasers, probably courtesy of Sony Pictures. We’re told to expect more details after Turkey day, so stay tuned.

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Source: The Sony Blog

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Tuesday, November 20th, 2012 news No Comments

Japanese Gadget Makers Need To Pull Off A Miracle

Source: http://www.businessinsider.com/japanese-gadget-makers-need-a-miracle-2012-11

90s Sony Ad

Ailing gadget-makers may find it hard to copy Toyota’s turnaround.

JUST over three years ago, Akio Toyoda, then the new boss of Toyota, said that the carmaker founded by his grandfather was on the verge of “irrelevance or death”. Buffeted by bad news ranging from the global economic crisis to product recalls and huge losses, he responded not with a massive shake-up but a simple strategy: to make cars that were fun to drive. From that, he argued, would follow sales and profits.

chartIt has not been an easy road since, but the turnaround seems to be gaining traction. On November 5th Toyota raised its net profit forecast for the current fiscal year to a five-year high of {Yen}780 billion ($9.8 billion). That is well short of record profits, but it contrasted with Honda and Nissan, which slashed their profit forecasts by a fifth. All three have been hurt by slumping sales in China, which is in a territorial row with Japan. But Toyota’s new hybrids as well as its Corolla and Camry models have been flying out of the showrooms.

New bosses at Sharp, Panasonic and Sony must be looking at Toyota enviously, wondering how they too can rebuild Japan’s image as a producer of snazzy high-tech goods. Jointly, their companies are expected to have lost more in the past five years than they have made profits in the past two decades.

Sharp is in the ugliest mess. The maker of TVs and solar panels is so sensitive about its balance-sheet that on November 5th i! t revise d a four-day-old announcement that had said there was “material doubt” about its future. The new version, with no apologies for murdering the English language, said: “There exist conditions which might raise uncertainties about Sharp being an assumed going concern. However, we judge that no uncertainties about Sharp’s ability to continue as a going concern will exist.”

The same day, Standard & Poor’s, a ratings agency, cut Sharp’s creditworthiness further into junk territory. It said two years of huge losses were straining its finances, added to which Sharp was highly dependent on short-term debt. Two banks, Mizuho Corporate and Bank of Tokyo-Mitsubishi UFJ, recently provided it with a {Yen}360 billion syndicated loan, but this expires next June, just before a big convertible-bond issue comes due. S&P said it might downgrade Sharp again in 90 days, if the company’s finances or its relationship with its banks worsens.

S&P believes Panasonic and Sony have stronger balance-sheets. But they are also suffering from chronic overinvestment in loss-making TV and other screen-related businesses that make them look too much like Sharp for comfort. Panasonic shocked its bondholders recently when it said it faced losses of over {Yen}700 billion for the second year in a row. It also skipped its annual dividend for the first time since 1950. Sony, meanwhile, predicted a full-year profit but said that much of its core electronics business remained in decline.

Is there anything they can learn from Toyota? Analysts say their industry is much more commoditised than carmaking. Their empires are so thinly spread across an array of businesses that it is harder to cut costs through economies of scale. They are also too wedded to Japan to move to cheaper manufacturing locations.

Yet Mr Toyoda has one lesson to teach: they could put more energy into making products that consumers enjoy. That’s what their competitors in South Korea and at Apple do. Sadly, they are too busy stanching the wounds of the past to give it much thought.

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Friday, November 9th, 2012 news No Comments

DirecTv iPad App Lets You Stream Video Anywhere

Source: http://gizmodo.com/5895343/directv-ipad-app-updated-to-let-you-stream-video-anywhere

 

Previously, DirecTV subscribers could use their iPad as some sorta pseudo TV because the app could stream Live TV while you were on your home Wi-Fi network. Now the app’s been updated to be even better: you can watch some content anywhere, even if you’re not at home.

It’s not a huge list of content providers yet but anywhere you get a Wi-Fi or 3G or 4G connection, you can stream content from HBO, Cinemax, Encore, Starz, Sony Movie Channel and DirecTV’s Audience Network. It’s a little interesting since if you were an HBO or Cinemax subscriber, you could just use the HBO GO or MAX GO apps to get their content but hey, any streaming content that’s not tying you to just inside your home for subscribers is always good. [Solid Signal via 9to5Mac]

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Wednesday, March 21st, 2012 news No Comments

Source: http://gizmodo.com/5891762/why-sony-music-unlimited-offering-offline-playback-is-so-awesome

Why Sony Music Unlimited Offering Offline Playback Is So AwesomeSony Music Unlimited, the all-you-can-hear music subscription service that represents Sony’s answer to Spotify, MOG, Rhapsody and so on, added a crucial new feature to its Android app on Thursday: the ability to store music on an Android smartphone or tablet so that music fans can play it back without using a WiFi or wireless data connection.

We say “crucial” for a number of reasons – among them that cellphone providers are capping the amount of data you can stream each month (here’s how AT&T’s “unlimited” plans stack up, for example). Offline playback is also key for planes, subways, highways, and other places people like to listen to music but have a hard time streaming it. It also saves your battery, because the music only has to travel from your phone’s or tablet’s local memory to your earphones, instead of through your phone’s power-hungry WiFi or cellular radio.

In essence, it lets you take full advantage of the economics of a streaming service without sacrificing the convenience of downloads.

Evolver.fm asked Sony Entertainment Network vice president and general manager of global digital video and music services Michael Aragon why Sony Music Unlimited added the feature; he responded:

Our initial focus for the Music Unlimited service was to use our advantages of having great ‘living room’ products such as the PlayStation 3 and Bravia Internet Connected TVs to create a great in-home music experience. We accomplished that – evident by our one-million-plus active user base. However, we always knew that music mobility is a key part of our consumers’ lives and that having music available when they are not connected – on planes, on road trips – is an important part of the experience. So, in response to our customers’ wishes for offline playback, we wanted to make sure we came out with this feature as quickly as possible.

Sony Music Unlimited streams music to the home devices he mentions, as well as the Sony Music Unlimited app for Android and Android tablets, all from the same account, free for up to 30 days. The update that adds this offline playback feature rolls out today.

Why Sony Music Unlimited Offering Offline Playback Is So Awesome Evolver.fm observes, tracks and analyzes the music apps scene, with the belief that it’s crucial to how humans experience music, and how that experience is evolving.

Image: Netfalls – Remy Musser / Shutterstock

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Friday, March 9th, 2012 news No Comments

Samsung spinning off LCD business

Source: http://www.engadget.com/2012/02/20/samsung-spinning-off-lcd-business/

When the Korea Exchange asked Sammy about rumors of an impending spin-off of its LCD business, the firm said it was a move it was considering. Well, consider it done — today Samsung announced it would be launching Samsung Display on April 1st, 2012 with $6.6 billion in its coffers. The move is still waiting for shareholder approval, but Donggun Park, executive vice president of Samsung’s LCD business, seems optimistic. “The spin-off will allow us to make quicker business decisions and respond to our clients’ needs more swiftly.” This decision comes just months after Sammy agreed to take Sony’s stake in S-LCD, turning the former display partnership into a fully owned subsidiary. Hit the break for the official (machine translated) press release.

Continue reading Samsung spinning off LCD business

Samsung spinning off LCD business originally appeared on Engadget on Mon, 20 Feb 2012 01:53:00 EDT. Please see our terms for use of feeds.

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Monday, February 20th, 2012 news No Comments

Zynga Is About To Lose Its Global Director Of Brand Advertising

Source: http://www.businessinsider.com/sources-zynga-is-about-to-lose-its-global-director-of-brand-advertising-2012-2


manny anekalManny Anekal, the global director of brand advertising at Zynga, is leaving the company to become COO of Kiip, a firm that operates a network that places branded rewards inside mobile games for advertisers, according to two sources.

Anekal’s Linkedin page currently states he has been on extended medical leave from Zynga. He is expected at Kiip next week.

Kiip has 20 employees, is based in San Francisco, and its clients include Best Buy, Disney and Sony. The company inserts branded rewards inside mobile games for advertisers. When players reach a new level, for instance, Kiip can reward them with free merchandise from advertisers.

Anekal leaves Zynga after its sales and marketing budget rose to $234 million, according to its Q4 2011 results.

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Wednesday, February 15th, 2012 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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