sort
LinkedIn’s Ultimate Plan Is To ‘Map Out The Underpinnings Of The Global Economy’
Source: http://www.businessinsider.com/future-of-linkedin-video-2012-11
LinkedIn has come along way from being just an online resume tool or a social network, with its news updates and discussion features.
At our IGNITION conference this week, we heard about the company’s most ambitious plans yet from its CEO Jeff Weiner
LinkedIn wants to become a sort of an economic tool that will be able to “map out the underpinnings of the global economy.”
“Imagine a digital representation of every economic opportunity in the world — temporary or full-time jobs,” Weiner told Business Insider editor-in-chief Henry Blodget. “Imagine all the skills required to obtain those roles would be digitally represented.”
Find out what LinkedIn may be capable of in the future below:
<div>Please enable Javascript to watch this video</div>
Produced by Business Insider Video
Don’t Miss:
Here’s What A Huge TV Mogul Thinks About Netflix
JEFF BEWKES: Why Ratings Don’t Really Matter To CNN
Groupon CEO Speaks For The First Time Since Report That The Board May Boot Him
Please follow SAI on Twitter and Facebook.
Join the conversation about this story »
, ARM | Email this | Comments
Source: http://gizmodo.com/5944045/google-developer-hints-at-possibility-of-an-internet-without-site-log+ins
Today in a post on his personal blog, Google developer Tim Bray wrote elliptically of a project he’s working on that could—if he means what I think he means—radically change our experience of using the Internet—for the better.
“Logging in is annoying and slows you down. My job these days is mostly about reducing that pain, ideally to zero by eliminating it. Google really wants this to happen.”
Logging in is annoying. Between your various online banking passwords and user names, Amazon, eBay, every social network you belong to, Netflix, however many accounts you have with online retailers like ShopBop or Sephora or Petco or where ever—it can be a sort of nightmare trying to keep track of all your passwords and user names.
Sure, it isn’t sooo bad, now that more sites will ask if you’d like have them remember your password for future visits. But still.
What an Internet free of log-ins would look like, exactly, it’s difficult to imagine. Just how literally does Google want to execute this plan? At this point, it’s all speculation off an early-stage project. But if Bray’s post is any indication of where Google is in fact headed, we certainly have something to look forward to. [BGR]
Not too long ago, Samsung faced a big loss against Apple in court, and now, it’s just sat through the announcement of the new iPhone, which sold out its preorders in a matter of hours. What’s a rival manufacturer to do? That’s easy; if you’re Samsung, you attack.
Samsung has crafted a pretty aggressive ad comparing Apple’s flagship iPhone 5 to its own Galaxy S III. You can guess who comes out on top. While the lion’s share of the ad’s criticisms are fair—the S III does have NFC while the iPhone 5 doesn’t, and the same goes for removable battery and microSD storage—the bit referring to Apple’s new connector comes off as a bit snide. But you didn’t expect this to be civil, did you?
Adorned with the clever (admit it, it’s clever) tagline “It doesn’t take a genius,” the ad is due to roll out a bunch of newspapers tomorrow, where it will doubtlessly reach the sort of people who still read newspapers. Clearly Samsung isn’t about to take anything lying down, and who could blame them? The question is, will it work? [CNET]
Microsoft’s Windows Division Generated Less Revenue Than Its Servers Division (MSFT)
Source: http://www.businessinsider.com/chart-of-the-day-microsoft-revenue-by-segement-2012-7
Here’s an incredible chart from Microsoft’s last earnings report that didn’t get the sort of attention it deserves. The Server and Tools division generated more revenue than the Windows division in the last fiscal year.
The Windows division is still much more profitable, earning $11.5 billion compared versus $7.4 billion for Servers & Tools. And one of the reasons Windows generated less revenue than Server & Tools is that Windows 7 is at the end of its run.
However, this chart is illustrative of a two big trends for Microsoft. First, while Vanity Fair wants to call it a lost decade for Microsoft, it clearly wasn’t all lost since it built a third huge new business division. Second, while people worry about the future of Windows, and whether or not it gets disrupted by iOS and Android, the truth of the matter is that Microsoft is more than just Windows.
Follow the Chart Of The Day on Twitter: @chartoftheday
Facebook Just Opened The Door To A Social Commerce Function That Could Be MASSIVE (FB)
Facebook has created an option within its OpenGraph source code for social commerce that, in addition to allowing users to create a “Want” button, allows users to indicate that they bought something in the same way that they can “like” video or news articles, according to blogger Tom Waddington.
Poking around in Facebook’s OpenGraph code, he found options for a “product.purchased” option along with the aforementioned “Want” button. Waddington says:
The source code from the stream story gives a few more clues as to Facebook’s strategy for products. The Want/Unwant action link even includes ‘socialcommerce’
It’s clear that Facebook are working on a new OpenGraph representation of products.
It appears that product wants and purchases will be accessible similar to other user actions – music, news and video.
Here’s a screengrab of what it might look like:
As we explained earlier, a “Want” button coupled with some sort of social commerce action would be sort of Holy Grail for advertisers who currently do not have a way of figuring our users’ shopping desires on Facebook.
Related:
-
Why A ‘Want’ Button Would Revolutionize Facebook For Advertisers
-
Here’s Facebook’s Official Statement On The New ‘Want’ Button
Please follow Advertising on Twitter and Facebook.
Join the conversation about this story »
Most Product Reviews On Amazon Are Crap
Source: http://www.businessinsider.com/you-probably-shouldnt-take-amazons-reviews-at-face-value-2012-6
Those glowing reviews you see on Amazon.com aren’t all they’re cracked up to be, according to a study performed last year.
Tech entrepreneur Filip Kesler and Cornell professor Trevor Pinch, found that more than 80 percent of the reviews on the site were positive all because 85 percent of prolific reviewers receive free stuff to review. (Hey, everyone loves a freebie.)
“Amazon’s top reviewers do receive some sort of direct material reward, however small, for their endeavors,” wrote the authors.
This was particularly true in the book realm. Reviewers in the top 1,000 rank told the authors they received a large number of Advance Reading Copies (ARCs) of books from small agencies and self-published authors. Those in the top 500 rank said they received even more, and so it went up the totem pole.
One member of Amazon Vine, the site’s members-only review program, described how his rank attracted more freebies in the study:
“I started getting offers at about rank 800 (Classic Rank). When I got to 500, the offers increased, but I did not get many until I got to about 250. Under 150, it increased some more. At that point is was an average of one offer per week (not including Vine). When my New Rank appeared, placing me in the 50s, I started getting several offers per week, mostly for books.”
For consumers looking for a deal and great products, it might be better to go the old-fashioned route, i.e., asking family and friends for suggestions.
SEE ALSO: Surreal photos of America’s housing crisis >
Please follow Your Money on Twitter and Facebook.
Join the conversation about this story »
US Congresswoman Lois Capps found out the hard-and-super-embarrassing way that the House of Representatives doesn’t allow take-backs. Capps was the only person in congress to vote against championing the release of a Christian minister in Iran—a bill she co-sponsored—because she pressed the wrong button during the vote. And then wasn’t allowed to fix it.
It’s hard to feel too too bad for Rep. Capps, since you should probably be paying attention during a vote on a bill you co-sponsored. But shouldn’t we maybe install some sort of ARE YOU SURE mechanism to the decisions our national leaders make? [The Tribune via The Daily What]
Google tests the ‘do not track’ waters with a Chrome extension
Source: http://www.engadget.com/2012/02/24/google-tests-the-do-not-track-waters-with-a-chrome-extension/
Well, that didn’t take long. One day after agreeing to implement a do not track button as part of a new consumer bill of rights, Google has given the people what they want… sort of. Keep My Opt-Outs is a Chrome extension, developed by the Mountain View team, that will prevent advertisers from using your browsing history against you. Presumably, this function will get built straight into the browser one day but, for now, you have to go dig it up in the Chrome Web Store — far from an ideal solution. Still, a tepid step into the shallow end is better than no step at all. You can install the extension yourself at the source.
Google tests the ‘do not track’ waters with a Chrome extension originally appeared on Engadget on Fri, 24 Feb 2012 16:41:00 EDT. Please see our terms for use of feeds.
Permalink 
The Register | 
Keep My Opt-Outs (Chrome Web Store) | Email this | Comments
Hospitals Are Using Confidential Medical Records To Target High-Paying Patients
Hospitals are increasingly milling their patients’ confidential medical records to target their promotional mailings for services, reported Phil Galewitz of USA Today.
It’s not illegal, but the practice doesn’t sit well with consumer advocacy groups who point out that many health care providers are choosing to ping patients with better insurance coverage.
That creates a sort of indirect discrimination, as hospitals make it harder for consumers with less insurance to learn about services they may very well need.
To target the ads, hospitals determine the likelihood that patients would need certain services based on age, income and insurance status. Hospitals have said they target patients with private insurance because the companies tend to pay higher rates than government-backed plans like Medicare and Medicaid.
The mailings also advertise a variety of tests, such as screenings for cancers and cholesterol, which are generally more expensive.
As record numbers of Americans go without health insurance, hospitals targeting consumers who are more capable of shelling out money for services has been an inevitable outcome, along with soaring health insurance premiums (Read why the rich are building their own hospitals.)
To make matters worse, employers are also reducing health insurance benefits in the workplace.
As we recently reported, one in five Americans are experiencing difficulty paying off their medical debt, while 25 percent have considered filing for bankruptcy because of rising medical bills.
Though targeted mailings might place others without insurance at a disadvantage, hospital officials insist they target patients who pay more to make enough profit to serve everyone.
Now learn 6 ways to arm yourself against rising health insurance costs >
Please follow Your Money on Twitter and Facebook.
Join the conversation about this story »
See Also:
- Auto Insurance: The Next Frontier In Discriminatory Practices Against America’s Poor
- A Majority Of Complaints Sent To The CFPB Reported Credit Card Issues
- Caregiving Burdens May Be Holding Black Women Back Financially
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing
Tags
Popular Posts
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Coke vs Pepsi vs Dr Pepper
- Marketing Costs Normalized to CPM Basis for Comparison
- 3G calling, no registration, and totally free
- AOL's Plan To Steal TV Ad Dollars Is Totally Working
- The Top Endorsement Earners In Each Sport
- Groupon launches Breadcrumb iPad app, vows to not be a typical POS
- Top Most Shared Category on Pinterest is ... Food and Drink
- Flash Sale Sites Have A Social Media Problem
Published Articles by Dr. Augustine Fou
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
- Digital + Traditional = Unified Marketing
Pages
Archives
- May 2013 (52)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (94)
- August 2012 (92)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (12)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)
Prototype Web Services
- drag2share – quickly share news items by drag and drop on email addresses
- LivePhotoFrame – upload and remotely manage a digital photo frame via unique URL
- MedleyTuner – create a continuous listening experience by uploading mp3s
- MusicSamplr – discover new artists and music, listen to samples
- SharedMost – what links on ANY webpage are shared most?
- Signatory – sign and date a document and verify it hasn't been altered since that exact time.
- WebTeleprompter – just what it says it is
