SOURCE
Is there hope for SMS health alerts?
Source: http://pewinternet.org/Commentary/2012/December/Is-there-hope-for-SMS-health-alerts.aspx
85% of American adults have a cell phone, yet just 9% have signed up for health alerts via text. What is the potential for this type of intervention?
Santa crammed more tablets than smartphones into Christmas stockings
Source: http://www.engadget.com/2012/12/28/more-tablets-than-smartphones-activated-christmas/
Assuming you were a non-naughty-lister who didn’t get the proverbial coal lump, it looks like that gift under the tree was more likely a tablet than a phone this No
Facebook Now Controls Nearly One-Fifth Of U.S. Mobile Display Ad Revenue
Source: https://intelligence.businessinsider.com/welcome
Facebook has vaulted past its competitors to control 18.4 percent of U.S. mobile display ad revenues.
It’s Time To Admit That Hulu Is A Failure (DIS, NWS)
Source: http://www.businessinsider.com/its-time-to-admit-that-hulu-is-a-failure-2012-12
This morning, a Wall Street Journal story by
Quora Just Launched A Major Salvo At Google With Its Plan To Become The Internet’s ‘Library Of Alexandria’ (GOOG)
Source: http://www.businessinsider.com/quora-internet-library-of-alexandria-2012-12
Quora CEO Adam D’Angelo is nothing if not ambitious.
He just announced plans to dramatically expand the site’s goals beyond just asking and answering questions, declaring in a blog post that he hoped to build “an Internet-scale Library of Alexandria.”
That’s an implicit challenge to Google, which has long declared its mission to be “to organize the world’s information and make it universally accessible and useful.”
But D’Angelo noted in his post that the
Netflix Encodes Every Movie 120 Different Ways
Source: http://gizmodo.com/5969677/netflix-encodes-every-movie-120-different-ways
The problem with streaming video to different devices—computers, tablets, phones, and whatever else—is that they all demand subtly different streams if they’re to look their best. If you’re Netflix, which streams to 900 different types of device, that leaves you with some work to do.
According to Netflix, it has to encode each and every movie it offers in 120 different ways. Add to that the crowd sourcing of subtitles, global variation in titles and formats, and an armful of other problems, and the work Netflix has to go to makes $8 a month seem even better value. The video above was used at a Netflix recruitment fair—but gives a decent insight into how its video wends its way from Hollywood to your tablet. [GigaOm]
On Facebook, Photos Represent 89% of Brands
Recent research from HubSpot has indicated that Facebook photos generate higher engagement than the average post, and new data provided to MarketingCharts by Socialbakers supports this finding. Socialbakers took a sample of approximately 90,000 posts from 24,000 brand pages around the world during the week of November 26-December 2, and analyzed the top 10% most […]
4 in 10 Millennials Interested in Co-Creating Products With Brands
Research from Cognizant has shown that companies that involve direct customer input in their innovation processes report higher satisfaction with a variety of innovation areas than those who don’t. For brands looking to go that route, Millennials may prove a willing source of ideas. According to new survey results from Edelman Berland and Edelman 8095, […]
Groupon Soars Thanks To A Rumor Google Might Buy It (GRPN, GOOG)
Source: http://www.businessinsider.com/groupon-stock-2012-12
Groupon’s stock was up 23% today.
Bloomberg is reporting there’s speculation that Google might take over Groupon.
Two years ago, Google wanted to buy Groupon for $6 billion, but was rejected. Today, the company is worth $3 billion. While growth has slowed, its core business is bigger. Google might think that it could buy Groupon, shutter the underperforming businesses and fix the flaws.
Or, this could just be chatter. Bloomberg doesn’t really source where the speculation is coming from.
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Groupon’s Stock Is On Fire And No One Knows Why (GRPN)
Source: http://www.businessinsider.com/groupon-stock-2012-12
Groupon is on tear today for some reason.
The stock was up as much as 24%, and we’re not sure why.
The only thing we can think of is that there’s new news about CEO Andrew Mason, but we haven’t heard anything.
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Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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