SOURCE

Half Of The American Public Thinks Facebook Is A Passing Fad

Source: http://www.businessinsider.com/chart-of-the-day-facebook-popularity-2012-5

Despite the fact that Facebook has 900 million users, almost half of people think it’s a passing fad.

CNBC and the AP surveyed 1,003 Americans about Facebook and found 46% think it will fade away. Amusingly, only 31% of the people surveyed think it’s a bad investment.

chart of the day facebook popularity may 2012 Half Of The American Public Thinks Facebook Is A Passing Fad

Follow the Chart Of The Day on Twitter: @chartoftheday

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , ,

Wednesday, May 16th, 2012 news No Comments

GM’s Facebook Ads Don’t Work Because GM Sucks — Ours Work Fine

Source: http://www.businessinsider.com/ford-gms-facebook-ads-dont-work-because-gm-sucks-ours-work-fine-2012-5

A funny comeback from Ford on the heels of news that GM is pulling its entire $10 million advertising campaign from Facebook

GM said it was pulling its ads because they didn’t work.

Ford said on Twitter that, if GM’s ads didn’t work, it’s because GM didn’t know what it was doing:

ford twitter GMs Facebook Ads Dont Work Because GM Sucks    Ours Work Fine

Please follow Advertising on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , ,

Wednesday, May 16th, 2012 Uncategorized No Comments

Source: http://gizmodo.com/5906317/we-waste-a-billion-gallons-of-gas-a-year-because-were-so-fat

medium Heavier cars use more fuel. Now some bright spark has calculated that the US uses one billion gallons more gas every year than if the entire population had remained at the average weight of the 1960s. For every extra pound added to the average weight, the country uses another 39 million gallons of fuel each year.

So complain about gas prices if you must, but the rapid increase you should really be worried about is your waistline. [The Atlantic]

Image by TheeErin under Creative Commons license

Tags: , , , , , , , , , , , , , , , , ,

Monday, April 30th, 2012 Uncategorized No Comments

In Case You Had Any Doubt About Where Apple Gets Its Money From (AAPL)

Source: http://www.businessinsider.com/how-apple-makes-money-2012-4

In case you had any doubt, Apple is an iPhone company now.

The iPhone accounted for 58% of Apple’s total revenue last quarter.

The iPhone didn’t exist five years ago. Today, the iPhone business alone is more profitable than Exxon.

Below, you can see how the iPhone has gone from zero to a hundred billion annually in the span of five years.

And if you think that’s mind blowing, then you need to check this out >

chart of the day apple revenue by product april 2012 In Case You Had Any Doubt About Where Apple Gets Its Money From (AAPL)

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , ,

Friday, April 27th, 2012 news No Comments

The Most Remarkable Instagram Chart You’ll See

Source: http://www.businessinsider.com/chart-of-the-day-increase-in-downloads-and-twitter-shares-2012-4

This chart plots both how many times Instagram has been downloaded, in gray, and how often it has been used to share photos over Twitter, in red.

Look at how, moving left to right, the red bars extend away from the gray bars.

Know what that means?

It means, in the words of the Distimo analyst who put together the chart, that “the average number of shares per users are increasing.”

That’s profound: The app isn’t just getting more popular, it is becoming a more important part of its users’ lives. 

chart of the day increase in downloads and twitter shares april 2012 The Most Remarkable Instagram Chart Youll See

Follow the Chart Of The Day on Twitter: @chartoftheday

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , ,

Friday, April 27th, 2012 news No Comments

Amazon Is About To Blow Past Best Buy In Revenue (AMZN, BBY)

Source: http://www.businessinsider.com/chart-of-the-day-amazon-is-about-to-blow-past-best-buy-in-revenue-2012-4

Best Buy’s annual revenue growth has hit a wall, and Amazon’s is on a tear. It’s about to blow past Best Buy for the first time ever, notes Dan Frommer who made this chart for Read Write Web.

chart of the day amazon vs best buy revenue april 2012 Amazon Is About To Blow Past Best Buy In Revenue (AMZN, BBY)

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , ,

Sunday, April 22nd, 2012 news No Comments

Why It Doesn’t Matter That You Thought of it First

Source: http://gizmodo.com/5901680/why-it-definitely-doesnt-matter-that-you-thought-of-it-first

medium Why It Doesnt Matter That You Thought of it FirstOh, man, the iPad? I totally thought of that back in 1998. And good for you! Here’s a handy flow chart that explains exactly why no one cares. Which I totally thought of drawing up myself last fall. [Doghouse Diaries]

Tags: , , , , , , , , , ,

Friday, April 13th, 2012 digital No Comments

The Only Two Smartphone Companies That Matter (AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-smartphone-shipments-2012-4

There are only two smartphone companies that matter: Samsung and Apple.

This chart shows preliminary smartphone shipment estimates for Q1 from analyst Horace Dediu of Asymco. As you can see, it’s a two horse race. Everyone else is irrelevant.

chart of the day smartphone shipments april 2012 The Only Two Smartphone Companies That Matter (AAPL)

Tags: , , , , , , , , , , , , , , , , , , , , , , ,

Thursday, April 12th, 2012 news No Comments

Cable Cutting Intensifies

Source: http://gizmodo.com/5899129/cable-cutting-intensifies

medium Cable Cutting IntensifiesBad news for cable TV. According to a new report, some 2.65 million subscribers have abandoned cable or satellite TV since 2008 in favor of Internet and over the air delivery. Nearly half of that, 1.05 million, came in 2011 alone. Another million or so customers are expected to do so by the end of 2012. [Convergence Online via Bloomberg]

Tags: , , , , , , , , , , , , , , , ,

Thursday, April 5th, 2012 digital No Comments

Marketing Costs Normalized to CPM Basis for Comparison

 

spectrum of marketing costs on CPM basis Marketing Costs Normalized to CPM Basis for Comparison

 

 

SOURCE: http://www.slideshare.net/augustinefou/why-digital-tactics-kick-traditional-tactics-in-cost-effectiveness

 

local advertisng cpm chart Marketing Costs Normalized to CPM Basis for Comparison

SOURCE: http://www.clickz.com/clickz/column/2126376/newspapers-money-online

 

Cost Per Impression Comparison Graph Marketing Costs Normalized to CPM Basis for Comparison

SOURCE: http://www.handmadeology.com/etsy-ad-pricing-comparing-them-to-the-competition/

Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

Dr. Augustine Fou is an advisor on digital strategy and social media marketing, with over 16 years of in-the-trenches, hands-on experience. He provides client executives with objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI with digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou Bio
The Grand Unified Theory of Marketing