spam

Google Plans To Kill Its Popular Postini Spam Filtering Service (GOOG, MSFT)

Source: http://www.businessinsider.com/google-plans-to-kill-its-popular-postini-spam-filtering-service-2012-8

Larry Page

Google will soon be turning off its popular spam filtering and e-mail archiving product, Postini. It will shift Postini users to Google Apps.

At last count, Google had over 26 million Postini users, many of them at enterprises. They use this cloud service to filter e-mail for viruses and spam. Postini currently works with Microsoft Exchange and Lotus Notes, so Gmail isn’t required.

Starting this fall, Google will be telling customers that they have to switch.

Apps is Google’s cloud office suite that includes email, calendars and documents. Google has integrated Postini’s security features into Apps. Google promises that Postini customers who sign on for Apps will still be able to use it with Exchange and Lotus Notes. Naturally, they’ll also get Gmail thrown into the mix.

If customers don’t want Apps, “your Postini service will terminate at your contract end date,” Google says.

The first set of customers that will be asked to switch are those renewal dates of November 1, 2012. Customers with renewal dates between mid-August and October 31, 2012 will get a chance to keep the service a little while longer, until Google makes the full transition sometime in 2013. Google hasn’t announced exactly when that will happen.

This is a pretty good way to grab enterpris! e custom ers for Google Apps, instead of letting them move to Microsoft’s competing Office 365. Microsoft has vowed to really push Office 365 in the coming months to compete with Google Apps.

Don’t miss: The 20 Most Valuable Enterprise Tech Companies In The World

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Tuesday, August 21st, 2012 news No Comments

Source: http://gizmodo.com/5914871/facebook-finally-fights-back-against-auto+sharing-spam-with-new-rules

Facebook Finally Fights Back Against Auto-Sharing Spam With New RulesApps that auto-share your activity on Facebook can be a pain in the ass, and Facebook is taking steps to block the worst offenders. New rules require that apps that auto-share information about articles you read or videos you watch can only do so if you engage with the content for at least 10 seconds. Facebook has also introduced additional restrictions on video apps: They’ll now need to provide “clear, on-going, and in-context messaging” that your activity is being published on Facebook. For a full list of Facebook’s new restrictions on “Publishing Actions” head over to the Open Graph Checklist. [Facebook via TechCrunch]

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Friday, June 1st, 2012 Uncategorized No Comments

The Third Screen

In digital marketing, the third screen is often seen as the “holy grail” since it is a device that most users have with them 24/7. However, that doesn’t mean advertisers have the right to “spam” people at all hours with messages, no matter how targeted.

 

Slideshare on The Third Screen

http://www.slideshare.net/augustinefou/three-screens-the-third-screen-in-marketing

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Thursday, March 22nd, 2012 digital, marketing No Comments

All Those E-mails From Pinterest Are Very Good For This Guy

Source: http://www.businessinsider.com/all-those-e-mails-from-pinterest-are-very-good-for-this-guy-2012-3


SendGrid CEO Jim Franklin

SendGrid has sent 30 billion e-mails in the three years it’s been in business — and none of them are spam.

SendGrid is an e-mail cloud service hired by Pinterest, Foursquare, Hootsuite, Spotify, job sites, daily deal sites and many other companies.

About 40,000 Web applications use SendGrid, says its CEO  — and Boulder startup icon — Jim Franklin. And none of it is spam because users sign up these e-mails, such as job openings, friend requests and the like.

Franklin says it even coaches its customers on how to do e-mail so people don’t report it as spam.

“One person sending e-mail to another is easy. But an app sending out e-mail is hard. E-mail is a problem for developers,” explains Franklin.

So it’s no surprise that SendGrid is growing at 10% annually — it now sends out more than 3 billion emails per month — and it recently landed Microsoft Azure as a partner. SendGrid will now be the default e-mail service for any app using Microsoft’s cloud, Franklin says. New Azure developers qualify for 25,000 free e-mails a month.

The company is one of the shining stars of the blossoming Boulder startup scene. It began in Boulder’s TechStars accelerator program in 2009 and has boomed from there. It recently landed raised $21 million in Series B funding in January — for a total of $27 million raised so far

As SendGrid uses Rackspace, Web apps that also use Rackspace qualify for 40,000 free e-mails per month.

All who know SendGrid are expecting an IPO in as little three years. One of its VCs, Bessemer Venture Partners, has done over 100 IPOs, notes Franklin. That’s if the company doesn’t accept an acquisition offer before then, says Franklin. 

And if you’re interested in one of the 30 job openings at the company, you might also want to know that the company motto is the 4H’s: Honest, hungry, humble, happy.

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Thursday, March 1st, 2012 news No Comments

Twitter Just Acquired A Huge Anti-Spam Startup

Source: http://www.businessinsider.com/twitter-dasient-2012-1


Dasient

Twitter has acquired security startup Dasient, a company that specializes in fighting spam and malware.

The Dasient team will be plugged into Twitter’s “revenue engineering” group as Twitter monetizes with self-serve ads, reports TechCrunch.

In terms of the size of the team this acquisition was a large one, said TechCrunch’s sources.

It could be a match made in heaven — the most likely scenario seems that Twitter wants to protect its self-serve ad product from being used as a vehicle for spam.

With Dasient being well-versed in anti-spam and anti-malware efforts, it could be just what Twitter needs to maintain the product.

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drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Tuesday, January 24th, 2012 news No Comments

Huge Company Bans Internal Email, Switches Totally To Facebook-Type-Stuff And Instant Messaging

Source: http://www.businessinsider.com/company-bans-email-2011-12


In case big email providers like Microsoft, Google, and Yahoo hadn’t already been scared stiff by recent online communication trends, this news should wake them up.

A huge French company has just banned the use of email within the company. Instead, having concluded that the vast majority of email is just time-wasting noise, it is switching all employees to a Facebook-like interface and instant messaging.

The company is Atos.  Susanna Kim of ABC reports:

CEO Thierry Breton of the French information technology company said only 10 percent of the 200 messages employees receive per day are useful and 18 percent is spam.  That’s why he hopes the company can eradicate internal emails in 18 months, forcing the company’s 74,000 employees to communicate with each other via instant messaging and a Facebook-style interface.

Caroline Crouch, a spokeswoman for the company, told ABC News the goal is focused on internal emails rather than external emails with clients and partners. Atos has already reduced the number of internal emails by 20 percent in six months.

When asked how employees have responded to the policy, Crouch told ABC News the overall response “has been positive with strong take up of alternative tools.”

Breton, Atos’s CEO, says he hasn’t sent an email in three years. (And he’s obviously managed to keep his job.)

This trend at the corporate level mirrors email trends among young people–the future workforce. As the chart below shows, the use of web-based email by the younger crowd is plummeting, as these folks communicate via Facebook, IM, and texting instead.

Email is still an extremely convenient way to communicate, so it’s not likely to go anywhere. But there’s no question that email is losing share of digital communications, including in the workplace. And that’s not good for companies that depend on it for their livelihoods.

chart of the day, web-based email use by age year over year, nov. 18, 2011

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Sunday, December 4th, 2011 news No Comments

Is the value of #FB pages declining?

Link to this post:
http://www.google.com/buzz/104482663123760919339/WmnUu1raAGx/Is-the-value-of-FB-pages-declining-Well-of-the-30

Liza Post – Twitter – Public
Is the value of #FB pages declining? Well, of the 30 posts on @starbucks wall, 16 are spam. #sm #socialmedia #marketing
1 person liked this – Augustine Fou
Augustine Fou – I think this is a great example. People are fans by clicking the “become a fan” but they are not active on the page. If there were a lot of active people and enough of them clicked the “report” link on the spam items, then most if not all of the spam problem could be eliminated. There is simply not enough active or return participation by current fans.

what do you think?Edit7:04 am

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Friday, April 2nd, 2010 news No Comments

Cybercrooks Target Social Networks

Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/16mASWhC9kU/

Cybercriminals are turning their attention to users of social networks such as Facebook and Twitter, according to a new report [pdf] from IT security and data protection firm Sophos.

Spam, Malware Attacks on the Rise Sophos’ Security Threat Report: 2010 indicates criminals have increasingly focused attacks on social networking users in the past 12 months, with a […]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/16mASWhC9kU" height="1" width="1"/>

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Friday, February 5th, 2010 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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