speaker

Beats Dumps Monster Over Headphone Spat [Audio]

Source: http://gizmodo.com/5875715/beats-dumps-monster-over-headphone-spat

Beats Dumps Monster Over Headphone SpatPeanut butter and jelly, unicorns and glitter, Beats Electronics and Monster. One of these things just doesn’t belong, one of these things is not like the others. After a five-year collaboration, the two companies have terminated their relationship but do hope to remain friends.

According to Businessweek, the breakup came about due to an irreconcilable dispute between Beat’s Jimmy Iovine and Monster’s Noel Lee over which company deserved more credit for the brand’s 53-percent share of the $1 billion headphone market during the last year. As such, Beats has opted out of renewing its manufacturing contract with Monster when it expires later this year

Monster takes credit for the design and production “They wanted to do speakers and I said, ‘The new speaker is the headphone,’ ” says Lee. Beats, on the other hand believes its celebrity connections helped market the devices as high-quality status symbols. “Now a big part of what you’re paying for is the brand and fashion,” Ben Arnold, director of industry analysis for NPD, told Businessweek.

It’s still too soon to see who will ultimately come out ahead from this. Beats Electronics remains the preeminent brand for twentysomethings. Monster on the other hand will have to find a way to replace the lost revenue—reportedly 60 percent of its of privately held revenues and profit. Its recently announced partnerships with fashion brand Diesel and Radio Shack should do nicely though. Those products are expected to hit shelves later this year. [Businessweek via CNetPhoto by Elsa/Getty]


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Friday, January 13th, 2012 news No Comments

I Don’t Think I Want Polaroid’s Android Point And Shoot Camera Yet [Cameras]

Source: http://gizmodo.com/5875014/i-dont-think-i-want-polaroids-android-point-and-shoot-camera-yet

I Don't Think I Want Polaroid's Android Point And Shoot Camera YetPolaroid is trying to stay relevant in the digital age with a camera that’s an Android mashup with a 3x optical zoom, 720p video, a 16 MB sensor and, well, a lot of head scratch.

The Android OS that powers the phone does have interesting capabilities—you’ll be able to edit photos on the fly, for example. And while it’s got WiFi and Bluetooth, there’s no always-on Internet connection, which makes it a little puzzling to me, as it’s not meant to replace your phone, and I’m not sure a 3x optical zoom is worth carrying two devices for, given how fantastic some of today’s phone cam capabilities are.

I Don't Think I Want Polaroid's Android Point And Shoot Camera YetBut. There was one really interesting thing about this camera that I’d love to see Polaroid is in talks with carriers to add data capabilities. It doesn’t have any yet, so this was really vague. But it’s likely going to have some sort of 3G capabilities at launch. I’d love to see that happen, and I’d love to see it get a speaker (right now while it has a microphone, it does not have a speaker). Combine data, a great camera, and Android and you’ve got a pretty great little go-anywhere VOIP phone that won’t force you to lock in a monthly minutes plan.

In any case, this thing will be out in the Fall, maybe with a data plan. No pricing. Could be interesting. Could be very much not so.


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Wednesday, January 11th, 2012 news No Comments

ClickZ articles by Augustine Fou, PhD

Dr. Augustine Fou is Group Chief Digital Officer of Omnicom’s Healthcare Consultancy Group. He has nearly 15 years of digital strategy consulting experience and is an expert in data mining, analytics, and consumer insights research, with specific knowledge in the consumer payments, packaged goods, food/beverage, retail/apparel, and healthcare sectors.

Dr. Fou has provided strategic counsel on the use and integration of online marketing to clients such as AT&T, IBM, Intel, ExxonMobil, MasterCard, Unilever, Pepsi, DrPepper, Frito Lay, Taco Bell. KFC. Atari, Conde Nast, Hachette Filipacchi, Victoria’s Secret, Liz Claiborne, and others. He has served as expert witness on online payments for the Federal Reserve Bank of New York, and advised government agencies such as the Norwegian Trade Counsel, the Gouvernement du Quebec, Invest in Sweden Agency, and the Canadian Consulate.

Dr. Fou is an Adjunct Professor at New York University in the Integrated Marketing Department of the School for Continuing and Professional Studies. He also writes a monthly column for ClickZ’s Experts Columns on Integrated Marketing and is a frequent speaker and panelist at online and advertising industry conferences.

He started his career with McKinsey & Company and recently served as SVP, Digital Lead at McCann/MRM Worldwide. Dr. Fou completed his PhD at MIT at the age of 23 in the Department of Materials Science and Chemical Engineering.

Recent articles by Augustine Fou

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Search is much more than just an opportunity for marketers to push out another Nov 20, 2008

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Sunday, April 4th, 2010 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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