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Mothers Share Their Brand, Coupon Preferences

source: http://www.emarketer.com/Article/Mothers-Share-Their-Brand-Coupon-Preferences/1010220

Thirty-five percent follow brands or stores on social

Although mothers are known to be especially active on social networks, that does not mean they will necessarily endorse their favorite brands by following them on social media. A June 2013 survey of US mothers participating in the Allrecipes.com community found that just more than one-third of respondents followed brands or stores on social media, while 65% said they did not.

This still put mothers ahead of Allrecipes.com participants overall in terms of their receptivity to following brands on social. More than seven out of 10 total respondents said they did not do this.

But that doesn’t mean mothers aren’t inclined to share their preferences and recommendations at a reasonably high rate—it just may be on their own terms.

A July 2013 Burst Media survey of US mothers on the web found that across all age groups, well over half of respondents posted about products or services on social media. And about 70% of the youngest mothers surveyed—those between 18 and 34 years old—did so. Shopping and retail ecommerce sites were also popular places for sharing opinions on products or services.

The Allrecipes.com survey found that a major incentive among mothers who did follow brands and stores on social was to receive discounts or special offers. Seventy-one percent of those who followed a brand socially said they di! d so for the discounts, and 69% did so to receive special offers.

Similarly, Burst Media’s research found that 56.1% of mothers surveyed shared coupons or incentives on social, a significantly higher rate than followed brands on social media. Of these coupon-sharers, more than one-quarter posted about coupons at least somewhat frequently.

Mothers are on the web scouring for deals and discounts, and they want to share what they find with others. They might not be overwhelmingly inclined to passively endorse a brand or store on social media, but with the right incentive, they’re much more likely to spread the word around.

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Wednesday, September 18th, 2013 news No Comments

When Will Kindles Be Free? (AMZN)

Source: http://www.businessinsider.com/chart-of-the-day-the-shrinking-price-of-the-kindle-2011-9

At yesterday’s Kindle presentation, Amazon CEO Jeff Bezos gave special attention to all the people in the media who were calling for a $99 Kindle.

He noted that pundits said a $99 Kindle would send people into a “fervor”. Then Bezos whipped out a $99 Kindle Touch and said the “fervor” for cheap Kindles could begin.

A few minutes later, (oddly) with less excitement, Bezos revealed a $79 Kindle. Considering the Kindle started at $399 four years ago, these are very impressive price cuts.

We’ll start the next round of questions from the pundits to Bezos: When will the Kindle be free? When will Amazon’s special offers, and Prime program make it cheap enough for Amazon to give away Kindles? Next year? The year after that?

chart of the day, kindle price september 2011

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Friday, September 30th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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