No Spike in TV Tweets During Ads

source: http://www.marketingcharts.com/wp/television/no-spike-in-tv-tweets-during-ads-36798/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink


Diving a little further into specifics, the study finds that the share of airtime tweets sent during commercial time ranged from a low of 8% to a high of 43%, with those figures corresponding almost exactly with the share of airtime allocated to commercials (9% of airtime for the low end; 43% for the high end).

The same finding applied when sorting tweeting activity by genre. On the low end, 25% of tweets sent during sports programs were posted during commercials, and in turn, commercials accounted for 24% of airtime during those shows. On the high end, 35% of tweets sent during comedy shows were posted during commercials; commercials represented 35% of airtime.

Just because there’s no spike in tweeting during commercials doesn’t mean that viewers aren’t using their mobile devices, though: a recent study by Symphony Advanced Media found that participants spent one-third of TV ad viewing time looking at their mobile phone or tablet.

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Thursday, September 19th, 2013 news No Comments

Lavabit, supposedly Edward Snowden’s email service of choice, shuts down

Source: http://www.engadget.com/2013/08/08/lavabit-shuts-down/

It looks like Edward Snowden is going to have to find a new email service as the one he supposedly used — Lavabit — has abruptly closed its doors. The company’s owner, Ladar Levison, posted an open letter on the site today, saying, “I have been forced to make a difficult decision: to become complicit in crimes against the American people or walk away from nearly ten years of hard work by shutting down Lavabit.” Levison also claimed to be unable to speak to the specifics surrounding the situation, stating that a Congressionally approved gag order prevented him from doing so. While Lavabit’s situation seems pretty dire, it might not be curtains just yet. In his message, Levison stated that he would take his fight to reinstate Lavabit to the Fourth Circuit Court of Appeals. To read the missive in full, head on over to the source link below.


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Thursday, August 8th, 2013 news No Comments

White House proposes formation of a cybersecurity insurance market

Source: http://www.engadget.com/2013/08/06/white-house-cybersecurity-insurance-market/

Back in February, President Obama signed an executive order aimed at beefing up cybersecurity measures and established a 240 day deadline for the administration to hammer out the details. Today, the White House took to its blog to put forth a rather loosely defined set of incentives designed to convince private companies to adopt the voluntary aspects of its so-called “Cybersecurity Framework.” At the top of the list is a proposed cybersecurity insurance market, which calls for the adoption of risk-reducing measures and risk-based pricing models. Beyond those broad brushstrokes, the White House has provided few details, stating that specifics would be developed in the coming months. Also included in the incentives are federal grants for companies taking part in the program, preferential treatment for some existing government services, liability limitations and public recognition. Essentially, the blog post acts mainly as a preview for the Voluntary Program set to launch in early 2014. The details are more than a bit fuzzy at the moment, but we’ll keep you updated as we learn more.


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Wednesday, August 7th, 2013 news No Comments

Even If You’re Wise To Phishing, Spear Phishing Could Still Fool You

Source: http://gizmodo.com/even-if-youre-wise-to-phishing-spear-phishing-could-s-779455727

Even If You're Wise To Phishing, Spear Phishing Could Still Fool You

At this point we pretty much all know what phishing emails look like and we’re resigned to the fact that we didn’t win the Micronesian lottery. We also know that we can’t buy a machine to instantly enlarge our sexual organs no matter how much personal information we provide. It was tough but we all came together in the mid-2000s and wised up.

But “spear phishing” is a different story. The whole point is to intelligently target individuals or like-minded groups. Spear phishing banners, links and messages use personalized specifics and are designed with legitimacy in mind. Phishers do especially well if they can trick employees of a large company or members of a major organization and then capitalize on the administrative privileges of those users’ accounts. This infographic from security recruiter Via Resource shows how phishing and spear phishing attacks continue to spread and highlights vulnerable parts of the web. [Via Resource Blog]

Even If You're Wise To Phishing, Spear Phishing Could Still Fool You

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Sunday, July 14th, 2013 news No Comments

YouTube counts more than a billion unique users each month

Source: http://www.engadget.com/2013/03/20/youtube-counts-more-than-a-billion-unique-users-each-month/

YouTube counts more than a billion unique users each month

What’s ten times more popular than the Super Bowl? YouTube, apparently. According to the YouTube blog, more than a billion folks visit the streaming site every month — and not just views, but unique users. The announcement didn’t touch on specifics, but it did provide some fun numbers to put the terrifyingly huge total into context, noting that it would take ten Super Bowl audiences to match its monthly viewership. Almost half of all internet users visit YouTube each month, the team writes, and the numbers would peg the site as the third largest country in the world if traffic numbers could be given statehood. Suddenly, PSY’s billion view milestone makes a bit more sense.

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Thursday, March 21st, 2013 news No Comments

Google acquires coupon-focused Incentive Targeting for undisclosed sum

Source: http://www.engadget.com/2012/11/28/google-acquires-coupon-focused-incentive-targeting-for-undisclos/

Google acquires couponfocused Incentive Targeting for undisclosed sum

Google is no stranger to the business of discounts and special offers, but it looks like it’s decided to reach outside the company to further bolster its offerings. The company confirmed today that it has acquired the Cambridge, Massachusetts-based marketing firm Incentive Targeting for an undisclosed sum. While not offering too much in the way of specifics, Google said in a statement that “we look forward to working with Incentive Targeting in our ongoing efforts to help consumers save time and money and enable retailers deliver relevant discounts to the right customers.” For its part, Incentive Targeting has said that it “set out to do for retail couponing what Google had done for online advertising: make it simple, relevant, measurable, and effective,” and to that end it has developed a variety of tools for retailers and manufacturers alike, all designed to deliver coupons and discounts in a more targeting manner. You can find the company’s full statement on its website.

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Via: TechCrunch

Source: Incentive Targeting

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Wednesday, November 28th, 2012 news No Comments

Google partners with Universal, EMI, Sony Music, 23 independent labels on Google Music, scores exclusive content

Source: http://www.engadget.com/2011/11/16/google-partners-with-universal-emi-sony-music-23-independent/

A music store isn’t much without plenty of music, and Google’s new offering launched with some big backing today. The company is partnering with Universal, EMI, Sony Music and no less than 23 independent labels on the service — according to Google, that covers about 13 million songs in total, 8 million of which are available today. Speaking at the launch event, Universal’s Rob Wells said that he expects Google Music to be a “rich new revenue stream for our artists,” and further noted that he’s excited about the “global rollout” across all Android devices, although we’re unfortunately not hearing many specifics about availability outside the US just yet. What’s more, Google also announced that Google Music will have a number of exclusive offerings from the labels, including concerts from the likes of The Rolling Stones, Coldplay, Pearl Jam and The Dave Matthews Band, and the exclusive debut of Busta Rhymes’ latest album.

Continue reading Google partners with Universal, EMI, Sony Music, 23 independent labels on Google Music, scores exclusive content

Google partners with Universal, EMI, Sony Music, 23 independent labels on Google Music, scores exclusive content originally appeared on Engadget on Wed, 16 Nov 2011 17:34:00 EDT. Please see our terms for use of feeds.

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Thursday, November 17th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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