speculation

drag2share: A Post-Mortem On A Facebook Marketer’s Demise

source: http://feedproxy.google.com/~r/businessinsider/~3/7UmjwHgLCOc/a-facebook-marketers-demise-2013-8

Syncapse, a top Facebook marketing company with a roster of Fortune 500 clients, filed for bankruptcy recently.

What caused Syncapse to go bust? That question is important because Syncapse was one of Facebook’s 260 or so preferred marketing developers, or PMDs.

These firms are part of an elite global group that are supposed to have the best technologies and strategies to help brands and businesses make the most out of Facebook as a marketing platform.

If PMDs aren’t viable as businesses on their own, that’s a big problem.

There’s some speculation in the marketing world that there are too many companies chasing the same Facebook marketing dollars, and that more and more PMDs will fail in a wave of consolidation.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Friday, August 9th, 2013 news No Comments

Global mobile phone shipments breached 1.6 billion units in 2012, Samsung, Apple and Nokia still on top

Source: http://www.engadget.com/2013/01/25/global-mobile-phone-shipments-2012/

Global mobile phone shipments breached 16 billion units in 2012, Samsung, Apple and Nokia still on top

A charger on every nightstand and a phone in every pocket — it could be a presidential slogan, but it’s really just reality. According to research from Strategy Analytics, a staggering 1.6 billion mobile phones were shipped (not sold) globally in 2012, and 700 million of them were smartphones. Samsung, Nokia and Apple, in that order, were the biggest movers of handsets, though the latter two change places when it comes to smartphones — Espoo only shipped 35 million to Cupertino’s 135, while Samsung topped the trio at 213 million devices shipped.

Surprising? Hardly — smartphone sales climbed throughout 2012, and the aforementioned manufacturers have been kings of the category since last February. The numbers are telling though — according to ABI Research, Apple saw less growth in 2012 than the previous year, and may hit a plateau in market share in 2013. Samsung, on the other hand, may have some room to grow — capturing 34 percent of total smartphone shipments in Q4 with over 60 million smartphones moved. Apple nabbed 24.5% of the market with 47.8 million shipped iPhones, while Nokia and RIM took up the tail of the quarter with 86.3 and 6.9 million shipped devic! es, resp ectively. Statistic lover? You’ll find full numbers (plus a little analyst speculation) in a trio of press releases after the break.

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Strategy Analytics: Global Mobile Phone Shipments Reach 1.6 Billion Units in 2012

BOSTON–(BUSINESS WIRE)–According to the latest research from Strategy Analytics, global mobile phone shipments grew a modest 2 percent annually to reach 1.6 billion units in 2012. Samsung was the star performer, accounting for 1 in 4 of all mobile phones shipped worldwide last year.

Neil Shah, Senior Analyst at Strategy Analytics, said, “Ongoing macroeconomic challenges in mature markets like North America and Western Europe, tighter operator upgrade policies, and shifting consumer tastes were among the key reasons why global mobile phone shipments grew just 2 percent annually to reach 1.6 billion units in 2012. Fuelled by robust demand for its popular Galaxy models, Samsung was the star performer, shipping a record 396.5 million mobile phones worldwide and capturing 25 percent marketshare to solidify its first-place lead. However, Samsung’s total volumes for the year fell just short of the 400-million threshold.”

Neil Mawston, Executive Director at Strategy Analytics, added, “Nokia’s global mobile phone shipments fell 20 percent from 417.1 million units in 2011 to 335.6 million in 2012. Nokia faced tough competition from Samsung in developing markets like China, while Apple and others ramped up the pressure in developed regions such as Western Europe. Nokia’s dual-SIM feature phones, Asha touchphones and Lumia handsets have been performing well, but this was not enough to offset a slump in demand for the company’s aging Symbian smartphone platform last year.”

Linda Sui, Analyst at Strategy Analytics, added, “Apple shipped a record 135.8 million mobile phones worldwide in 2012. Apple delivered 46 percent annual growth last year, which was bolstered by solid demand in Nor! th Ameri ca and Asia. Apple’s launch of the iPhone 5 in Q4 2012 was a success as volumes ramped up in dozens of countries worldwide, but negative media coverage of the model’s new integrated maps service and supply chain challenges cast a slight shadow over the launch.”

Other findings from the research include:
o. ZTE captured 5 percent share of the global mobile phone market in 2012, as its shipments fell minus 8 percent from 2011, partly because of heightened competition in core markets like China and Western Europe from rivals such as Coolpad and Samsung.

!

Exhibit 1: Global Mobile Phone Vendor Shipments and Market Share in Q4 2012 1
Global Mobile Phone Shipments (Millions of Units) Q4 ’11 2011 Q4 ’12 2012
Samsung 95.0 327.4 108.0 396.5
Nokia 113.5 ! 417.1  86.3  335.6
Apple 37.0 93.0 47.8 135.8
ZTE 24.4 78.1 19.5 71.7
Others 169.7 630.4 189.3 635.4
Total 439.6 1546.0 450.9 1575.0
Global Mobile Phone Vendor Marketshare % Q4 ’11 2011 Q4 ’12 2012 Samsung 21.6% 21.2% 24.0% 25.2% Nokia 25.8% 27.0% 19.1% 21.3% Apple 8.4% 6.0% 10.6% 8.6% ZTE 5.6% 5.1% 4.3% 4.6% Others 38.6% 40.8% 42.0% 40.3% Total 100.0% 100.0% 100.0% 100.0% Total Growth Year-over-Year % 9.9% 13.7% 2.6% 1.9% _____________________________

1 Numbers are rounded. Total in the data-table does not include grey phone shipments.

Strategy Analytics: Global Smartphone Shipments Reach a Record 700 Milli! on Units in 2012

BOSTON–(BUSINESS WIRE)–According to the latest research from Strategy Analytics, global smartphone shipments grew 43 percent annually to reach a record 700 million units in 2012. Samsung was the star performer, capturing 30 percent marketshare worldwide and extending its lead over Apple and Nokia.

Neil Shah, Senior Analyst at Strategy Analytics, said, “Global smartphone shipments grew 38 percent annually from 157.0 million units in Q4 2011 to 217.0 million in Q4 2012. Global smartphone shipments for the full year reached a record 700.1 million units in 2012, increasing robustly from 490.5 million units in 2011. Global shipment growth slowed from 64 percent in 2011 to 43 percent in 2012 as penetration of smartphones began to mature in developed regions such as North America and Western Europe.”

Neil Mawston, Executive Director at Strategy Analytics, added, “Samsung shipped a record 213.0 million smartphones worldwide and captured 30 percent marketshare in 2012. This was the largest number of units ever shipped by a smartphone vendor in a single year, beating Nokia’s previous all-time record when it shipped 100.1 million units during 2010. Despite tough competition in stores and courtrooms, Samsung continued to deliver numerous hit models, from the high-end Galaxy Note2 phablet to the mass-market Galaxy Y. Apple grew a healthy 46 percent annually and shipped 135.8 million smartphones worldwide for 19 percent marketshare in 2012, broadly flat from the 19 percent level recorded in 2011. Apple had a strong year in developed regions like North America, but this was offset partly by its limited presence in high-growth emerging markets such as Africa.”

Linda Sui, Analyst at Strategy Analytics, added, “Samsung and Apple together accounted for half of all smartphones shipped worldwide in 2012. Large marketing budgets, extensive distribution channels and attractive product portfolios have enabled Samsung and Apple to tighten their grip on the smartphon! e indust ry. The growth of Samsung and Apple has continued to impact Nokia. Nokia retained its position as the world’s third largest smartphone vendor for full-year 2012, but its global marketshare has dropped sharply from 16 percent to five percent during the past year. Nokia’s Windows Phone portfolio has improved significantly in recent months, with new models like the Lumia 920, but we believe the vendor still lacks a true hero model in its range that can be considered an Apple iPhone or Samsung S3 killer.”

Exhibit 1: Global Smartphone Vendor Shipments and Market Share in Q4 2012 1

Global Smartphone Vendor Shipments (Millions of Units) Q4 ’11 2011 Q4 ’12 2012
Samsung 36.5 97.4 63.0 213.0
Apple 37.0 93.0 47.8 135.8
Nokia 19.6 77.3 6.6 35.0
Others 63.9 222.8 99.6 3! 16.3
Total 157.0 490.5 217.0 700.1
Global Smartphone Vendor Marketshare % Q4 ’11 2011 Q4 ’12 2012
Samsung 23.2% 19.9% 29.0% 30.4%
Apple 23.6% 19.0% 22.0% 19.4%
Nokia 12.5% 15.8% 3.0% 5.0%
Others 40.7% 45.4% 45.9% 45.2%
Total ! 100.0% 100.0% 100.0% 100.0%
Total Growth Year-over-Year % 55.9% 63.8% 38.2% 42.7%

Smartphone Pressure Mounts for Samsung and Apple Exiting a Strong Q4 2012, According to ABI Research

SINGAPORE–(BUSINESS WIRE)–Nearly 196 million smartphones and 451 million handsets were shipped during Q4 2012, according to the latest estimates from marketing intelligence firm ABI Research. This brings 2012 annual totals to 653 million smartphone and 1.6 billion handset shipments, representing a 36% and 2% YoY growth rate respectively. Smartphones accounted for 43% of all handset shipments in Q4, which pushed smartphones to 41% of all shipments in 2012.

Samsung retained its lead position overall by shipping 106 million handsets of which 60 million were smartphones in Q4 and capturing 31% of total smartphone shipments. In 2012 Samsung grew its handset shipments by 21.6% and its smartphone shipments by 123.8%. Despite missing most analyst estimates in Q4, Apple grew its smartphone shipment share to 24.5%, up from 16.4% in Q3. Apple shipped 47.8 million iPhones in Q4 bringing its 2012 annual total to 135.8 million. Apple’s 2012 annual shipment growth declined from 96% in 2011 to 46% in 2012.

“It is clear that the iPhone’s hyper-growth has ended, and ABI Research believes that Apple’s market! share w ill peak in 2013 at 22%,” says mobile devices senior analyst Michael Morgan. “Unless Apple is willing to trade iPhone margins for low cost iPhone shipments, Apple’s handset market share will become dependent on customer loyalty.”

Looking at the rest of the pack, Nokia shipped 86.3 million handsets and 6.6 million smartphones in Q4 while RIM’s shipments of smartphones declined to 6.9 million. ZTE had an excellent Q4 with 20.7 million handset shipments and 11.2 million smartphone shipments.

“Samsung and Apple are both under pressure to maintain their market lead as less costly smartphones gain momentum entering 2013,” notes senior practice director Jeff Orr. “Technology optimization choices and a diverse handset portfolio are critical decisions over the next 6 to 9 months to come out ahead.”

These findings are part of ABI Research’s Mobile Handset Markets Database, which includes files detailing smartphone and mobile handset shipments, forecasts, and market share.

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Source: Strategy Analytics, ABI Research

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Friday, January 25th, 2013 news No Comments

Groupon Soars Thanks To A Rumor Google Might Buy It (GRPN, GOOG)

Source: http://www.businessinsider.com/groupon-stock-2012-12

Groupon’s stock was up 23% today.

Bloomberg is reporting there’s speculation that Google might take over Groupon.

Two years ago, Google wanted to buy Groupon for $6 billion, but was rejected. Today, the company is worth $3 billion. While growth has slowed, its core business is bigger. Google might think that it could buy Groupon, shutter the underperforming businesses and fix the flaws. 

Or, this could just be chatter. Bloomberg doesn’t really source where the speculation is coming from.

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Friday, December 7th, 2012 news No Comments

Google’s Flagship Android Tablet Is Now $130 Cheaper Than The iPad Mini (GOOG)

Source: http://www.businessinsider.com/google-lowers-price-on-16gb-nexus-7-2012-10

google nexus 7 widgets and apps

Google’s flagship tablet the Nexus 7 tablet is even cheaper today.

While the 8GB and 16GB tablets are currently listed as, “coming soon” in Google’s Play Store, there is wide speculation that Google will drop the price on the 16GB version.

TechCrunch reports that the 16GB model of the 7-inch tablet will now retail for $199, $130 cheaper than the 16GB iPad mini.

It appears that Office Depot spilled the news about the prices. Office Depot is also currently displaying the new 32GB version of the Nexus 7 for $249.

We’re unsure what Google plans to do with its 8GB Nexus 7, which was formerly available for $199. There has been some talk that it’ll drop to $99.

Google was supposed to announce the availability of the new 32GB version today at an Android event in New York City, but that was cancelled due to Hurricane Sandy.

 

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Monday, October 29th, 2012 news No Comments

Facebook And Zynga Have Finally Launched Their Ad Partnership (FB, ZNGA)

Source: http://www.businessinsider.com/facebook-zynga-ad-partnership-2012-6

Facebook ads

It’s been more than two years in the making, but Zynga, the giant social-gaming company, has finally started running ads placed by Facebook.

Inside Facebook first noticed that the social network’s targeted ads now appear on Zynga.com. They’re pretty much identical to the Sponsored Stories and other ad formats Facebook displays on its own site, and indeed, Facebook’s Help Center tells users that these are the “same ads you see on Facebook.com.”

In March 2010, after resolving a dispute over the cut Facebook would get from Zynga’s virtual-currency sales, the two companies signed a long-term agreement to cooperate.

In 2011, Zynga revealed details of the agreement in an amended S-1 filing, showing that Zynga and Facebook had agreed to share advertising revenues if Facebook sold ads on Zynga websites.

AllThingsD suggests that this might be the start of a Facebook-run ad network, similar to Google’s AdSense, in which Facebook would place ads on all kinds of third-party sites. That’s not exactly a new notion: As early as 2007, speculation was rife in Silicon Valley that Facebook would launch a third-party ad network. The real surprise is how cautious the move-fast-and-break-things hackers at Facebook have been about introducing one.

Even now, caution abides: It’s not a given that this effort will expand past Zynga, but given the preexisting agreement between the companies, Zynga’s a logical place to test.

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Saturday, June 23rd, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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