Spenders

New Intuit Data Confirms Americans’ Spending Up 9 Percent Since 2009

source: http://network.intuit.com/2013/05/08/consumer-spending-index/

The Intuit Consumer Spending Index is the latest index from Intuit Inc., which also produces the Intuit Small Business Employment and Revenue indexes. These indexes provide a unique view into the economy based on data from those among the 45 million customers Intuit serves through connected services like Mint.com and QuickBooks small business accounting software.

U.S. consumers are spending again! After the historic spending lows of the 2008 recession, consumers are now spending about nine percent more than they did just four years ago. Gasoline, gift and healthcare spending have grown significantly, and the biggest spenders are men.

Those are just a few of the findings of the new Intuit Consumer Spending Index, which are from the actual, nearly real-time data anonymized and aggregated from Mint.com, Intuit’s leading online and mobile personal finance software. Overlaid with demographic information including age, gender, income and location (provided by Mint.com users if they so choose), this is the first report to accurately reflect the average American household’s spending – across ages and income levels, in every state – in a way that tracks to the current population.

National view
The Intuit Consumer Spending Index tracks national spending averages from January 2009 to April 2013. The data shows that Americans are rebounding – with hou! sehold spending up to approximately $4,220 per month in 2013 from $3,870 in 2009 (comparing first quarter of each calendar year).

National Average Monthly Spend _Intuit Consumer Spending Index

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Thursday, July 18th, 2013 news No Comments

The 20 Biggest Corporate R&D Spenders In The World

Source: http://www.businessinsider.com/biggest-research-and-development-spender-2012-10

Every year management consulting Booz & Co. puts together a comprehensive report on the world’s 1000 biggest spenders on research and development, and the connection between that spending and performance.

Booz & Co. senior partner Barry Jaruzelski told us that “in the US, Europe, and Japan that’s fairly easy to put together, but to do it on every market, to get South Africa, China, India, Brazil, Russia, Israel, etc. takes a fair amount more effort.”

There’s an incredible amount of money in R&D. The top 20 companies alone spent $153.6 billion last year, which is more than a quarter of the total $603 billion by the world’s 1000 biggest spenders. 

Here are last year’s top 20 spenders:

Biggest corporate spenders

Read the full report here

NOW READ: The 10 Most Innovative Companies In The World

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Wednesday, October 31st, 2012 news No Comments

Are Daily Deal Credit Cards On The Way?

Source: http://www.businessinsider.com/are-daily-deal-credit-cards-on-the-way-2011-10


Groupon

With the daily deal market exploding, what’s next for sites like Groupon and LivingSocial?

Groupon Goods might be the answer on some expert’s lips, but according to CardHub CEO Odysseas Papadimitriou, branded credit cards look more likely. 

That’s because credit cards are easier for shoppers to use. Unlike a coupon, they work automatically and you can always store the cards in your wallet.

Credit cards would also simplify the redemption process in that consumers could easily swipe and credit 2, 3, or even 5% cash back to their account, for example. Plus the cards present a lucrative stream of revenue that only stands to be threatened by sophisticated card companies like American Express and Visa.

The demand is there, as a survey of 1,500 consumers conducted by Lightspeed Research revealed last month. More than a quarter (27%) of LivingSocial customers said they would be interested in a branded card, while more than a third (34%) of Groupon’s customers want one too.

But would daily deal credit cards be a boon to cash-strapped consumers or just passed off as a trend among the sites’ spendthrift regulars?

“Most likely it’s going to be something high end consumers who are spenders will want,” says Papadimitriou. “They won’t be making them their primary cards across the board, but people don’t usually make store-brand cards their primary cards anyway.”

This makes sense: Lightspeed found that relative to the overall U.S. credit cardholder population, Groupon and LivingSocial regulars tend to have better credit scores, are twice as likely to pay off their monthly card balances in full, and are three times as likely to make purchases with them. What’s more, about half are earning $75,000, so they can afford it. 

So while the cards wouldn’t do much to spark the economy on the whole—or soothe the millions of Americans desperate for a deal—they might do plenty to stoke spending among the credit elite. Which is exactly what Groupon or LivingSocial want, since most affinity cards are hard up to take on risky credit holders.

If you’re in the high end, however, think twice before signing up if a card is released, says Papadimitriou. 

“As with all co-branded cards, if you’re already a loyal customer and are spending a lot of money—say more than $2,000 to $3,000 a year, then get that branded card because it will likely be useful. But if you’re not a loyal customer or a frequent spender with that company, then don’t worry about it.”

 

 

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Tuesday, October 4th, 2011 news No Comments

Despite massive increases in advertising, the biggest beer brands see massive drops in sales

Beer is yet another commodity and category that is being decimated by better quality alternatives. The means of production and distribution are no longer controlled by a very small number of big companies. Consumers find attractive alternatives in micro-brew beers or local beers. They have the means to access them (online) and have the product shipped directly to their homes.  So no matter how much advertising the big companies do, if their product is just not that great, they will continue to lose customers to alternatives. The “lime” version of Bud Light was said to cannibalize sales of regular Bud Light. And rightly so, consumers are looking for a better product.

Source: http://adage.com/article?article_id=138141

Fourth of July Holiday: Bargain Brands Gain, but Big Spenders Bud, Miller Lite and Corona Tap Out

By Jeremy Mullman

Published: July 27, 2009

Despite a flurry of new and improved ad pushes for the country’s leading brews, the days leading up to Independence Day, usually the biggest-selling period of the year for the category, led to gruesome sales declines vs. the same period last year. Sales for Anheuser-Busch’s Bud Light and Budweiser plunged 7% and 14%, respectively, in grocery, convenience and drug stores during the two-week period ending July 5, according to scanner data from Information Resources Inc. Miller Lite suffered a 9% drop. The big importers were hurt badly too: Corona marketer Crown Imports watched sales decline 6% to 8%, while Heineken and Diageo each saw double-digit drops.

beer-declines-in-sales-2009

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Sunday, July 26th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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