spending
Apple Is Suddenly Spending Billions Of Dollars On Secret Projects (AAPL)
In the quarter ending June 2011, Apple spent less than $1 billion on property, plants, and equipment.
By March 2012, the number had spiked beyond $2 billion, beyond $3 billion, and approached $4 billion.
Horace Dediu thinks that number will zoom past $4 billion in 2013.
Here’s a chart he made to show what the spike looks like so far:
Here’s the the interesting part about all this massive spending.
No one outside of Apple knows where it’s going.
“The capital is being deployed almost silently and, though vast in scale, barely gets a mention from analysts,” writes Dediu. “Not even a single question has been raised at any earnings call about this spending.”
His theory is that Apple, which prefers an “integrated” approach in everything it does, will soon make more of the components inside its gadgets, like chips.
That would explain why Apple has been so busy hiring former Texas Instruments employees, for example.
The truth is, Apple is a very secret company and it doesn’t have to say, specifically, where it’s spending that money.
For all we know, it could be building TV set factories.
One thing one know for sure is the Apple is always working on products that would cannibalize its current lineup.
Maybe Apple is investing billions in a product that could kill the iPhone, like computerized glasses.
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Enterprises Are Spending Wildly On ‘Big Data’ But Don’t Know If It’s Worth It Yet
Source: http://www.businessinsider.com/enterprise-big-data-spending-2012-11
Big data is already big business, with companies collectively spending billions on it.
But most of them don’t know if big data is worth it—yet. And they’re not even sure what it means, with the “big data” label applied to all kinds of data-intensive projects.
Most companies said that “big data” meant scooping up large quantities of information, often from nontraditional, server-busting sources like Web traffic logs or social media, and then using it to make business decisions in real time. These include things like watching competitors, monitoring their own brands, creating new services that they can sell, and tracking product and pricing information.
In 2012, companies worldwide spent $4.3 billion on software for big-data projects, market research firm Gartner reports. Most of that was for software running on company-owned servers.
But in a survey of over 800 business and IT professionals commissioned by big-data startup Connotate, 60% said it was too early to tell if a given project was successful and returned a decent value for its investment.
That won’t stop companies from spending even more on big-data projects next year. They’ll be buying new servers and software and hiring experts. Add it up, and big-data projects will drive $34 billion of technology spending in 2013, Gartner predicts.
Don’t miss: Big Data Is The Hottest Thing To Hit The Web In Years: Here’s Why
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Online Ad Spending Is Closing In On TV
Source: http://www.businessinsider.com/chart-of-the-day-online-advertising-2012-10
Online ad spending for the world’s largest media companies is closing in on TV ad spending according to this chart from BI Intelligence on the State of the Internet.
It’s important to note in this chart that TV’s share of the ad spend has actually grown, though only slightly, over the last six years. Online is taking share from print, radio, and outdoor spending.
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How Mobile Phones Are Killing The Magazine Business
Source: http://www.businessinsider.com/chart-how-mobile-phones-are-killing-the-magazine-business-2012-9
Total U.S. ad spending increased just 0.9 percent in Q2 2012, to $34.4 billion, according to Kantar Media, but that marginal increase masked the disproportionate damage suffered by the magazine sector.
Magazine ad sales declined -2.7% percent in the quarter, with across-the-board declines at consumer, business and Sunday magazines. The only magazine sectors to post growth were niche publications like local and Spanish language magazines, according to Kantar.
The report doesn’t say why the declines occurred. The ad economy has been growing in fits and starts for about three years now, and magazines ought to be benefiting from that. But the Kantar numbers offer a clue that mobile phones may be killing the magazine business.
Web display advertising also declined in the quarter, by -5.4%. Kantar only measures display, and not search or other forms of digital adspend. The one thing we know about digital adspend is that money right now is pouring into mobile ad delivery, and lowering prices as it does so. The effect of that is to reduce the total amount of dollars spent on internet display ads — which is probably why you’re seeing web sales declines in Kantar’s numbers.
Now put that together with the way people use their phones and tablets. The iPad and the Samsung Galaxy S III are used by consumers in an almost identical way to how they use magazines: Portable delivery of entertainment and news.
The Kantar numbers also show a continued decline in the newspaper business, where ad revenue sank another -3.1%. The web, famously, killed the newspaper business.
It looks like mobile will do the same for magazines.
Related:
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The Stealth Stimulus That Could Tip Consumer Spending
Source: http://www.businessinsider.com/citi-tax-refunds-2012-6
Bulls on the economy are constantly looking for any reason to be optimistic on the U.S. economy.
Personal consumption accounts for around 70 percent of GDP, so any help to the consumer would be welcome.
“There are many reasons to be skeptical of forecasts for a significant overall reacceleration in consumer spending in 2H,” writes Citi economist Steve Wieting. “But there are some bright spots.”
Wieting dug up a nugget that could provide a little stimulus: tax refunds. From his note to clients:
As Figure 12 shows, gross tax refunds have increased relative to disposable income in recent years. Tax refunds are a seasonal phenomenon, and ordinarily don’t deserve much attention. But as they have increased in amplitude, their impact may be more notable. Payments within the first quarter were particularly large and early. For the consumers relying on such payments, savings rates are low, and consumption is closely and immediately tied to cash flows.
SEE ALSO: The Most Unemployed City In Every State >
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Here’s How Much Online Ad Spending Will Increase This Year
Source: http://www.businessinsider.com/online-ad-spending-will-increase-18-in-2012-2012-6
It’s not just mobile ad spending that’s increasing, online advertising is increasing at a fairly impressive rate. According to internet research firm ComScore, online ad spending increased to just over $30 billion in the U.S. last year, a 20.2% increase.
For 2012, domestic ad spending is expected to surpass $35 billion, a 17.6% increase.
See More:
ComScore: Mobile Will Force Desktop Into Its Twilight In 2014
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Here Are The Films With The Most Number 1 Weeks At The Box Office
Source: http://www.businessinsider.com/movies-with-the-most-number-1-weeks-at-the-box-office-2012-4
“The Hunger Games” finally lost its winning streak atop the box office this weekend. After spending four weeks at number one, the film lands 30th on the all-time chart for most consecutive weekends at the top spot.
However, four weeks is nothing compared to other titles who have claimed victorious at the box office for five, six and seven weeks in a row. One film blows all the others out of the water with a total of 15 consecutive weekends as the box office number one. Only one film has ever had 16 weeks at number one … and it’s not a James Cameron or Ridley Scott flick.
Compare the films with the most overall number one weeks to those with the most consecutive weeks at theaters below.
You may be surprised what tops the charts.
Now, check out the most popular “James Bond” actor>
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