Spent

Mismatch between Time Spent Share and Ad Spend Allocation

Source: http://www.emarketer.com/Article.aspx?id=1008728&R=1008728

Share of Average Time Spent per Day with Select Media by US Adults vs. US Ad Spending Share, 2011 (% of total)


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Wednesday, December 14th, 2011 news No Comments

The Smartphone Is Becoming A Goliath In The Retail Industry

Source: http://www.businessinsider.com/how-smartphones-are-revolutionizing-the-shopping-experience-2011-11


cuba mobile phone

A study by the Times finds many retailers–including major ones like Best Buy, Nordstrom and Amazon–offer the most promotional deals for smartphones, which generate millions, if not billions, in revenue.

Amazon, for example, will make $5.37 billion in sales through mobile devices by year’s end, according to a recent survey by Internet Retailer.

Flash deal and group-buying sites are also jumping on board with mobile-exclusive deals of their own. Gilt Groupe, for example, started offering special holiday promotions on Friday, November 25 at 6 a.m.

Surprisingly, it’s bricks-and-mortar stores who will be making the biggest mobile-deal push. One of the main reasons is because they must compete against the growing consumer trend of using price comparison apps, says Time Moneyland’s Brad Turtle. These apps let you scan an item, compare retailers’ prices and read product reviews, which have become increasingly popular in the last year.

What’s funny, though, is how many retail stores started arming their salespeople with the same equipment. Reuters reports that companies like Lowe’s, Best Buy and Toys R Us gave their people smartphones of their own to research products, check rival’s prices and even make purchases.

More than 40 percent of retailers now have a policy of competing against lower online prices through mobile phones, according to the research firm RSR.

Lowe’s alone is using over 42,000 Apple iPhones and distributing them to 1,700 of their stores.

With the equipment, employees can engage customers more effectively by using iPhones to track down the same information consumers are tracking. They’ll also be able to quickly see if products are in stock, or still available on the website or at another nearby store.

Some companies are also allowing their employees to either match or beat prices that a consumer finds somewhere else on their phone—good news for the consumer.

Check out 8 amazing and free phone apps to help you save >

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Monday, November 28th, 2011 news No Comments

Time Spent On Facebook Is Growing At An Astonishing Rate

Source: http://www.businessinsider.com/chart-of-the-day-time-spent-on-facebook-2011-9

United States citizens now spend roughly 16% of their total time online on Facebook. That’s an enormous figure.

In Q3 2010, the number was around 10% and it shows no sign of slowing down. That is bad news for Google, Yahoo, Microsoft, and AOL, which are struggling to compete. Of those four, only Google increased over the last year but not even the search giant could match Facebook’s growth.

chart of the day, facebook marekt share versus the rest, septm

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Tuesday, September 27th, 2011 news No Comments

AdAge: AOL to Sell or Shut Down Bebo in 2010

Move Comes Just Two Years After Portal Spent $850 Million to Acquire Social Network
NEW YORK (AdAge.com) — AOL will shut down social-networking service Bebo if it can’t find a buyer, the company said in a memo to staff on Tuesday.
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Wednesday, April 7th, 2010 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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