spike

No Spike in TV Tweets During Ads

source: http://www.marketingcharts.com/wp/television/no-spike-in-tv-tweets-during-ads-36798/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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Diving a little further into specifics, the study finds that the share of airtime tweets sent during commercial time ranged from a low of 8% to a high of 43%, with those figures corresponding almost exactly with the share of airtime allocated to commercials (9% of airtime for the low end; 43% for the high end).

The same finding applied when sorting tweeting activity by genre. On the low end, 25% of tweets sent during sports programs were posted during commercials, and in turn, commercials accounted for 24% of airtime during those shows. On the high end, 35% of tweets sent during comedy shows were posted during commercials; commercials represented 35% of airtime.

Just because there’s no spike in tweeting during commercials doesn’t mean that viewers aren’t using their mobile devices, though: a recent study by Symphony Advanced Media found that participants spent one-third of TV ad viewing time looking at their mobile phone or tablet.

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Thursday, September 19th, 2013 news No Comments

Live Streaming Video Captivates PC, Connected TV Audience

source: http://www.marketingcharts.com/wp/interactive/live-streaming-video-captivates-pc-connected-tv-audience-36688/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Ooyala-Online-Video-Engagement-Live-v-VOD-in-Q2-Sept2013Online video audiences find live video far more engaging than on-demand video delivered over-the-top, per the latest report [download page] from Ooyala covering Q2 activity, and that preference tends to increase alongside screen size. While tablet viewers spent nearly 4 times longer watching live video than on-demand during Q2, PC viewers spent about 15 times longer, and connected TV users 10 times longer. All told, audiences streamed live video on PCs for 41 minutes per play during Q2, and for 44 minutes per play on connected TVs.

Tablet TV viewers spent less time – 15 minutes – per play during Q2, although that was 4 times longer than the time they spent watching video on-demand. Mobile phone audiences watched live video for almost twice as long as they did on-demand video.

The study contains a host of interesting data surrounding online video viewing habits. Some of the key statistics are highlighted below:

  • Mobile viewers spent more than 20% of their time streaming content over an hour in length, while tablet viewers spent almost one-third of their time with content of that length.
  • Mobile video plays peaked on Friday and Saturday nights between 8 and 10PM.
  • Tablet video views reached their peak on Friday night. Most views during the week occurred in the 9-10PM time slot, although there was a consistent spike in viewing observed at 7AM.
  • Mobile and tablet viewing combined represented 13% of all online video plays, up from roughly 10% in Q1.

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Tuesday, September 17th, 2013 news No Comments

Android topped tablet share in Q1 at 57 percent, Apple led manufacturers

Source: http://www.engadget.com/2013/05/01/idc-tablet-share-q1-2013/

IDC Android topped tablet share in Q1 at 57 percent, Apple still the top manufacturer

We were expecting a changing of the guard among tablets given the rise of several competitors throughout in 2012, and we’ve seen just that in IDC’s market share estimates for the first quarter of 2013. The research firm shows Android having almost reversed the share it held a year ago, claiming the top spot at 56.5 percent; Apple’s huge spike in year-over-year iPad sales wasn’t enough to keep it from dipping to 39.6 percent. Microsoft’s estimated performance tells a more complex story, however. Its second quarter of Windows 8 and RT sales involved a big year-to-year jump as well, but it was also starting largely from scratch — the combined Windows platform was still tiny at 3.7 percent.

The pecking order remained mostly the same among individual manufacturers, although the charts here explain just why OS share shifted so much in the winter. While Apple remained comfortably in front with its 39.6 percent, just about every rival made a dent: Samsung, ASUS, Amazon and Microsoft all gained at least a small amount, even if no one manufacturer posed a major threat. IDC is providing shipping numbers that don’t necessarily reflect the on-the-ground sales, especially when everyone beyond Apple declines to report official numbers, but they suggest that tablets like the Nexus 7 and Surface Pro have found at least a small audience.

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Source: IDC

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Wednesday, May 1st, 2013 digital No Comments

iPhone up to 36 percent of US phone share in December, Android stayed put

Source: http://www.engadget.com/2013/02/07/comscore-iphone-up-to-36-percent-of-us-phone-share-in-december/

ComScore Android's US phone share stayed put in December, iPhone up to 36 percent

There’s been indications that Apple staged something of a comeback in the US during the fourth quarter, owing partly to an iPhone 5-related spike. ComScore’s smartphone share data for December appears to bear that out. It estimates that the Apple claimed a 36.3 percent slice of the American market in the last month of 2012: that’s a noticeable boost from 35 percent in November, and two points up since the iPhone 5’s September arrival. Android remained on top at 53.4 percent, but it was once again unusually static, edging down from highs earlier in the year. Other platforms took their usual blows, although there’s no doubt some hopes for revival.

Just don’t anticipate looking for overall cellphone market share. ComScore has switched to focusing on smartphones, and it’s telling a different story than we’ve seen in the past. When only smartphones count, Samsung’s December share left it in second place, at 21 percent — still an increase over prior months, but not as large as Apple’s 36.3 percent. The biggest surprise is LG’s rise to 7.1 percent and fifth place, quite possibly due to the Optimus G and Nexus 4. Enough shifted that the market may be even less recognizable in 2013, for better or worse.

Source: ComScore

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Thursday, February 7th, 2013 digital No Comments

Apple Is Suddenly Spending Billions Of Dollars On Secret Projects (AAPL)

Source: http://www.businessinsider.com/apple-is-suddenly-spending-billions-of-dollars-on-secret-projects-2012-12

In the quarter ending June 2011, Apple spent less than $1 billion on property, plants, and equipment.

By March 2012, the number had spiked beyond $2 billion, beyond $3 billion, and approached $4 billion.

Horace Dediu thinks that number will zoom past $4 billion in 2013.

Here’s a chart he made to show what the spike looks like so far:

Apple Spike

Here’s the the interesting part about all this massive spending.

No one outside of Apple knows where it’s going.

“The capital is being deployed almost silently and, though vast in scale, barely gets a mention from analysts,” writes Dediu. “Not even a single question has been raised at any earnings call about this spending.”

His theory is that Apple, which prefers an “integrated” approach in everything it does, will soon make more of the components inside its gadgets, like chips.

That would explain why Apple has been so busy hiring former Texas Instruments employees, for example.

The truth is, Apple is a very secret company and it doesn’t have to say, specifically, where it’s spending that money.

For all we know, it could be building TV set factories.

One thing one know for sure is the Apple is always working on products that would cannibalize its current lineup. 

Maybe Apple is investing billions in a product that could kill the iPhone, like computerized glasses.

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Thursday, December 13th, 2012 news No Comments

Where Apple’s Revenue Comes From (AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-apple-revenue-product-2012-10

Apple generated more than $35 billion in revenue during the last quarter. Here’s where Apple got all that money from. Also: ready for the annual December spike?

chart of the day, apple's revenue by product, oct 2012

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Friday, October 26th, 2012 news No Comments

Nina Garcia Tweet Drives 10% Spike in JCPenney Stock

 

 

 

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Thursday, July 26th, 2012 digital No Comments

Mitt Romney Twitter Fraud – 117k Followers On A Weekend Day

Digital Forensic Analysis by Augustine Fou

The first graph shows search interest in “mitt romney” over the period of June 25 – July 24, 2012. There is no discernible lift in interest around July 21, according to Google Insights for Search 

The second chart below was generated by Twitter Counter and shows a dramatic increase of nearly 117,000 followers in 1 day, when the average number of adds per day over the same period was usually a steady 7,800 per day.

Something is not kosher.  The spike happened on a Saturday, July 21. Saturdays and Sundays are usually the worst days to tweet according to a study by FastCompany.

Many of the followers listed on Romney’s twitter page have ZERO tweets, ZERO followers, etc. (see screen shot)

See at the bottom an example of the proliferation of “service” which help users buy thousands of followers at a time.

mitt romney search interest

 

dramatic increase of 117,000 followers in one day

 

 

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Tuesday, July 24th, 2012 analytics No Comments

Weather Channel Buys Crowdsourced WeatherUnderground

Source: http://gizmodo.com/5923016/the-weather-channel-buys-up-the-crowdsourced-weather-undergrounds-crowdsourced-accuracy

The Weather Channel Buys Up the Crowdsourced Weather UndergroundAfter 17 years on its own, the crowdsourced, user-favorite Weather Underground will become a member of the Weather Channel family. But what forecast lies ahead?

Both The Weather Channel and Weather Underground say we’ve got nothing to worry about—the acquisition won’t affect the services offered at Wunderground.com. The deal will actually afford the independently-minded WU the opportunity to produce new products and services down the line. According to a blog post by Co-Founder Jeff Masters, the two companies have discussed a deal several times over the years, but that due to a recent spike in WU’s popularity and staff, it finally makes sense now.

The plan is to make both wunderground.com and weather.com stronger, by sharing content and infrastructure. Many Weather Underground features, such as our Personal Weather Station data, WunderMap, and my blog, are scheduled to also appear on the weather.com web site in the coming months. My blog’s main home will continue to be wunderground.com, and I have been asked to continue to write the same variety of science-based posts on hurricanes, extreme weather, and climate change that I’ve provided since 2005. I enjoy communicating weather science, and am pleased I will be able to do this for both wunderground and The Weather Channel, which has an audience about three times as large as wunderground’s.

If everything goes according to plan this could actually be a great thing. We’re daily users of both Weather.com’s forcasts and WU’s WunderMap. But we also know that acquisitions like this can go horribly wrong. Let’s just hope WU’s weirdness is kept intact under the wing of its new overlord. [Weather Underground and BusinessWire via TechCrunch]

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Tuesday, July 3rd, 2012 digital No Comments

The Powerful Impact NPR And The New York Times Have On Book Sales

Source: http://www.businessinsider.com/chart-of-the-day-the-powerful-impact-npr-and-the-new-york-times-have-on-book-sales-2012-2

Goodreads is a site where people list the books they are reading or would like to read. Check out how much a book’s listings spike after it’s mentioned by NPR or the New York Times

cotd, interest in book spikes following media mentions, feb 27 2012

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Wednesday, February 29th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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