splash

$249, ultrathin, 6.5-hour battery, 1080p video

Source: http://www.engadget.com/2012/10/18/google-launches-11-6-inch-arm-based-samsung-chromebook-249-ul/

DNP  Google launches Samsung Series 3 Chromebook ARMbased, fanless, 65hour battery, 1080p video, $249

Google just launched the latest iteration of its Chrome OS-based laptop here in San Francisco — the $249 (or £229, for those in the UK) 11.6-inch Samsung Chromebook. It’s ARM-based (fanless), 0.8-inches thick, weighs only 2.43 pounds, runs 6.5+ hours on battery, boots in under 10 seconds and supports 1080p video playback. Pre-orders start today at Amazon and PC World, and the laptop includes Google Now integration using Google Drive as a transport and comes with 100GB of free storage for two years. It will be available for sale on the Play Store and featured prominently at retailers like Best Buy, and naturally, we’re expecting this one to make a bigger splash than prior models based on the bargain bin price alone.

Under the hood, there’s a dual-core A15-based Samsung Exynos 5 Dual (5250) SoC, 2GB RAM, 16GB of built-in flash storage, WiFi a/b/g/n and Bluetooth, all of which should act to give this Chromebook a lot more oomph compared to slower, earlier models. Other specs include a 1366 x 768 native screen resolution, a USB 3.0 port, a USB 2.0 socket, combo headphone / mic jack, an SD card slot and a “full-size Chrome keyboard.” Hit up the links below for the nitty-gritty, or hop on past the break for a promo vid.

Update: Our hands-o! n with t he new Chromebook is live!

Gallery: New Chromebook (2012)

Gallery: Google 11.6-inch ARM-based Samsung Chromebook hands-on

Continue reading Google launches 11.6-inch ARM-based Samsung Chromebook: $249, ultrathin, 6.5-hour battery, 1080p video

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Thursday, October 18th, 2012 news No Comments

Twitter Thinks BeachMint Would Make An Interesting Acquisition

Source: http://www.businessinsider.com/twitter-thinks-beachmint-would-make-an-interesting-acquisition-2012-2


BeachmintJosh Berman Diego BerdakinTwitter’s corporate development director Mike Brown told a panel at Vator Splash that BeachMint, a service that lets customers buy products picked by celebrities, would be an interesting one for Twitter to buy next. 

Brown said that while celebrities make Twitter what it is, the celebrities are not paid to produce content.

“We are lucky they share content and say crazy things,” Brown said, because they make Twitter interesting to read.

Right now, celebrities tweet for free because of the exposure they get in real-time. They also get paid by brands to endorse products in various venues — including on Twitter.

Brown’s comments suggest that the company is at least thinking about getting more directly involved in those kinds of transactions.

Brown made his comments after ScaleVP’s Sharon Wienbar talked at length about Beachmint, an investment her firm made early on. For the celebrity connection to work, it has to feel authentic for social commerce.

See also: Facebook Reorg May Pave The Way For More Acquisitions

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Friday, February 3rd, 2012 news No Comments

Padma Lakshmi makes sweet-and-savory love (pics) to …

My colleagues know I have argued against advertising’s ability to do “demand generation” — create need where there was none before. Instead I have always argued that advertising solves an awareness “missing link” for demand that was already there. In other words, a user has a need. Advertising puts a new product or a product that a particular user was simply not aware of before on his radar screen. And after further research, if the product fulfills that need he buys. Advertising rarely creates NEW demand. For example, we buy 4 quarts of milk per week because we have 2 kids. No amount of milk advertising will make us buy 5 quarts, because we simply don’t need it. Or, we’ve just bought a minivan. No amount of advertising, no matter how cool the family or the kids in the ad, will make us buy another mini van. If we just locked in health insurance this year, we are likely not to buy more or to switch, just because it is such a hassle. Make up more of your own examples.

But, I have to say, Carl Jr’s ad with Padma is really really making me want their bacon, barbecue sauce burger.  Or is it just ANY bacon, barbecue sauce burger? Or wait, is there even a Carl Jr around here? hmm ….. I guess I’ll just look at the picture some more…   🙂

Source: AdFreak

Padma devours fast food, Lindsay Lohan goes retro for Fornarina and vampire ads raise the stakes

March 30, 2009

-By Tim Nudd

padma-carls-jrfast-food-xxxx-padma-carls-jr

Carl’s Jr. serves it piping hot.

When we learned in February that Padma Lakshmi was filming a commercial for Hardee’s/Carl’s Jr., it didn’t seem likely that the Top Chef host would make as big a splash as Paris Hilton did with her infamous car-wash spot for the fast-fo.od company in 2005. But Lakshmi has actually put her own impressively suggestive mark on burger advertising with the new ad, in which she makes sweet-and-savory love to a Western-bacon deluxe on the front steps of a city apartment building. Paris Hilton, please pack your knives and go.

read more….

http://www.adweek.com/aw/content_display/news/agency/e3ie96e4a3e8c042db21628ca3995645a52

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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