splurge
Google Play carrier billing goes live for impulse buyers on Verizon
Source: http://www.engadget.com/2012/10/31/google-play-carrier-billing-goes-live-for-verizon-impulse-buyers/
Google gave the broadest of targets when it said Google Play carrier billing would reach Verizon in the “coming weeks” — those last two words are often hints from companies that we shouldn’t hold our breath. Call us surprised, then, when Google quietly takes the option live two weeks later. At least one Droid-Life reader has discovered that it’s now possible to load as many as $25 in purchases per month on an existing Big Red smartphone bill and pay through just the one channel. The move puts all four major US carriers on the same page, and gives Verizon subscribers an incentive to splurge on apps and movies for that new Droid RAZR HD… so long as they remember to deal with the financial fallout afterwards.
Filed under: Cellphones, Wireless, Mobile, Google, Verizon
Google Play carrier billing goes live for impulse buyers on Verizon originally appeared on Engadget on Wed, 3! 1 Oct 20 12 14:04:00 EDT. Please see our terms for use of feeds.
Switching to Private Label Products is Accelerating and Irreversible
See the charts below from comScore, Nielsen and Symphony/IRI. The percent buying branded products of past has dropped to 43%. The percentage switching (2nd graph) is most in OTC drugs and apparel. And even if the economy improves, consumers would continue to buy private label. Whole Foods has been offering their 365 “house brand” for many years and Trader Joe’s also has great private label products that are often equal to or arguably higher quality than branded alternatives.
Related Article: Spend Polarization – consumers save money in the down economy by buying more from Costco, Sam’s Wholesale, and BJ’s but when they splurge, they buy ultra-high-end.
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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