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drag2share: Twitter’s IPO Will Reveal How Many Fake Or Inactive Users It Has

source: http://feedproxy.google.com/~r/businessinsider/~3/0qGAoke03nM/twitter-total-users-active-and-registered-2013-9

twitter ollie twitterrific bird

When Twitter files its S-1 papers for its IPO, it will answer a simple question that has been a bit of a mystery for observers and fans of the company: How many users are on Twitter?

It’s a simple question without a simple answer right now.

The company recently wrote a blog post saying it had 200 million users. All Things D believes it has 240 million users. Venture Beat says it has 1 billion users. And where do the 40 million users of Vine, Twitter’s mini-video sharing app, fit in?

Part of the confusion here is that these reports are likely mixing up different technical terms for users. There is a difference between the total number of registered user accounts on Twitter — the entire Twitter universe — and the more meaningful numbers of monthly active users and daily active users.

But even so, Twitter executives will be anxious about the public and investor reaction to its S-1 when it gives some solid historic numbers about its user base.

The biggest, most difficult problem for Twitter is its notorious population of fake or abusive user accounts. Fake ac! counts a re set up by companies who sell new followers to advertisers who want to build large follower populations quickly. They tend to consist of “empty” accounts or bots which are mostly inactive, or programmed to auto-retweet other accounts. Twitter CEO Dick Costolo has made his anger clear at “bulk” follower providers.

Back in April, Twitter’s fake user population was estimated at 20 million accounts out of a total of 500 million. But Twitter spokesperson Jim Prosser also said at the time that 40% of Twitter accounts appear to be inactive because many people set up their accounts simply to “listen” to other people, rather than tweet themselves.


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Tuesday, September 17th, 2013 news No Comments

drag2share: Security Researchers Prove That Dropbox Can Be Hacked

source: http://feedproxy.google.com/~r/businessinsider/~3/bsh7YBL3bks/researchers-prove-dropbox-can-be-hacked-2013-8

Drew Houston

Two security researchers blew by Dropbox’s security features, gained access to private user files and published a paper that explained how they did it.

Their goal was to get Dropbox to create an open source version of itself, which means that anyone could look at its code and verify that the service is secure.

“Dropbox will/should no longer be a black box,” the researchers, Dhiru Kholia of Openwall and Przemysław Wegrzyn of CodePainters, wrote in their research paper.

There’s a few interesting things about this Dropbox take-down. One is that, after Dropbox was hacked about a year ago, it added security features to protect users and make Dropbox more appealing to paying customers like enterprises.

For instance, it added encryption and something called “two-factor authentication” which makes users take extra steps to log into a Dropbox account.

The researchers disabled both of those protections.

More importantly, they “reverse engineered” the portion of Dropbox that runs on a user’s computer. That means they looked at Dropbox’s programming code. They shouldn’t have been able to do that. Dropbox was written in Python using techniques that prevent reverse engineering.

There are a lot of cloud services using Python and these same techniques. This means they a! ll could be at risk.

Ultimately, the researchers want to make Dropbox safer. They are hoping others will help them build a secure, open source method for using Dropbox. This would be freely available for Dropbox to adopt, if it wanted to.

Dropbox says that this research doesn’t really put anyone’s accounts at risk. A spokesperson gave us this statement:

“We appreciate the contributions of these researchers and everyone who helps keep Dropbox safe. However, we believe this research does not present a vulnerability in the Dropbox client. In the case outlined here, the user’s computer would first need to have been compromised in such a way that it would leave the entire computer, not just the user’s Dropbox, open to attacks across the board.”


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Thursday, August 29th, 2013 news No Comments

WhatsApp voice messaging updated with one-press record-and-send feature

Source: http://www.engadget.com/2013/08/07/whatsapp-one-press-voice-message/

DNP Whatsapp intros voice messaging

These days, you don’t even have to ring someone, listen to their spiel and wait for a beep when you can just use apps to send voice snippets. WhatsApp, which recently reached 300 million users, has made its existing experience even easier with a new feature that lets you record and send voice memos with one press of the mic icon. A WhatsApp spokesperson told Engadget that the company has “spent a lot of time refining [voice messaging] and made it really simple to use.”

As a testament to this, WhatsApp has now removed length limits for recorded messages and plays audio within the app instead of opening a media player. Playback will automatically switch from a handset’s speakers to its earpiece when the device is held to your ear, and the mic icon will turn blue when recipients have listened to spoken missives. With the new perks available on the mess of platforms WhatsApp calls home (iOS, Android, Windows Phone, BB10 and Nokia Symbian / S40), we bet everyone with that chatty friend are shaking in their boots.

 

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Wednesday, August 7th, 2013 news No Comments

Samsung mulls sale of Dutch e-ink display subsidiary to Amazon

Source: http://www.engadget.com/2013/03/22/samsung-mulls-liquavista-sale/

Samsung mulls sale of Dutch EInk display subsidiary to Amazon

It’s not often that we hear of Samsung suffering from buyer’s remorse, but it looks like it should have kept e-ink manufacturer Liqavista’s receipt in the box-file marked “Important.” Bloomberg’s Person Familiar With The Matter(TM) believes Samsung is trying to flog the Dutch electrowetting display outfit it bought two years ago — back when such technology was the holy grail of screens. Now the Korean giant is looking for a sub-$100 million sale to Amazon, which might be able to use the tech in future iterations of the Kindle. When asked, a Samsung spokesperson said that the acquisition didn’t meet its expectations, which makes us sad for the future of e-ink devices beyond e-readers — now the folks at YotaPhone are our only hope.

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Friday, March 22nd, 2013 news No Comments

AMD hires chip experts from Qualcomm and Apple, aims to move beyond the PC

Source: http://www.engadget.com/2013/01/22/amd-hires-chip-experts-from-qualcomm-and-apple-aims-to-move-bey/

Even more transfer news from chipmakers, although this one isn’t quite as litigious. AMD has hired two senior engineers with experience at both Qualcomm and Apple. The hires have been confirmed by AMD, which added that the new recruits would help the chipmaker expand into new markets — though the spokesperson didn’t specify what these markets would be. Charles Matar, with expertise in low-power and embedded chip design will join from Qualcomm as AMD’s new vice president of SoC Development, while Wayne Meretsky, formerly of Apple, was named vice president of software IP development. AMD still derives around 80 percent of its revenue from PCs, a market that continues to slow as smartphones and tablets continue to flourish. Both will likely be involved in the development of whatever AMD’s got planned for after Temash.

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Source: Reuters

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Tuesday, January 22nd, 2013 news No Comments

drop photos, trials simplified Timeline and delivers new privacy controls

Source: http://www.engadget.com/2012/12/20/facebook-lets-us-drag-and-drop-to-upload-photos/

Facebook lets us draganddrop to upload photos, toys with a simplified Timeline

Anyone who’s returned from an event with a virtual armful of photos may have been frustrated with Facebook’s upload interface, which until now has involved a less-than-intuitive file browser. The company is quietly solving that problem: an update pushing out to individual users lets them drag-and-drop photos into a new post, like we’ve seen on other social networks, and to a newly streamlined Messages format that’s rolling out at the same time. A much smaller circle is seeing a second update. Facebook has confirmed to ABC News that it’s conducting limited trials of an updated Timeline that moves the news feed to a single column, replaces the thumbnail navigation with simpler-looking tabs and makes all profile page information available through scrolling. A spokesperson wouldn’t say if or when the new Timeline would reach the wider public, but history points to “when” being more likely. They did however mention that the new privacy shortcuts, activity log and untagging tool would be going live for all users starting tonight, and we’ve already seen them pop up on some of our accounts.

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Via: The Verge!

Source: Inside Facebook, ABC News (1), (2)

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Friday, December 21st, 2012 Uncategorized No Comments

Why Facebook Has Banned Some People From Seeing The ‘Want’ Button

Source: http://feedproxy.google.com/~r/businessinsider/~3/omBVf-XY-vA/heres-why-facebook-isnt-letting-some-people-see-the-want-button-yet-2012-10

Even though Facebook is actively and openly testing a “Want” button, chances are you won’t be able to see it.

Intrigued since rumors flooded the internet earlier this summer, I wanted to see what the highly anticipated button looked like for myself.

I wanted to “Want” something.

Facebook is currently testing the feature with seven different retailers, so I went to Victoria Secret’s web page to check it out. This is what I found:Facebook want button

Collect? But, I didn’t want to collect, I wanted to want!

Confused, I went to the other six testing retailers (including Pottery Barn, Fab.com, and Michael Kors), but they all would only let me collect, too.

I called a Facebook spokesperson, wondering if it was something I was doing. But when I explained my wantless condition, she said, unsurprised, “Oh, that probably means you’re in the Collect group.”

You see, although everyone’s eyes went to the “Want” button in Facebook’s testing announcement, many overlooked that the social media giant is testing a “Collect” and a “Like” (yes, another “Like,” for products not people) button, too.

Users are pre-selected to only be able to do one action.

“We’re testing to see what does the best,” she said. “Who’s to say what we’re going to do in the future.” Facebook won’t say whether it will launch just one, two, all three … or none.

“As the test progresses you might be able to change, but they act exactly the same. It’s just the actual word is just differ! ent.”

Still determined to see a want button, I forced a healthy chunk of the office to go to the Victoria’s Secret page to see what button popped up. Ten people I approached in a row were also in the “Collect” group, followed by two with “Like.” (Yawn).

It wasn’t until I got to Ashley Lutz, our retail reporter (appropriately enough), that I found someone in the “Want” group.facebook want

So chances are, if you’re desperate to click the “Want” button, you’re going to have to go through a handful of friends before you find it. And enjoy it while you can, because it could easily be scrapped if the other two actions yield a better performance.

Although, the “Collect” button actually appears to offer more features than “Want” or “Like.” Taking a page out of Pinterest’s e-book, you can place the products you’re interested in in different categories like fashion, home, and shoes.

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Sunday, October 14th, 2012 news No Comments

A Ford Executive Says Oracle Sent Him A Letter Trashing Salesforce.com (F, ORCL, CRM)

Source: http://feedproxy.google.com/~r/businessinsider/~3/4MXoBh5gEck/ford-scott-monty-oracle-salesforce-com-2012-10

Scott Monty, Ford

Scott Monty, the top social-media executive at Ford, said that he got two letters from Oracle trashing enterprise-software archrival Salesforce.com.

He posted one of the letters, which appeared to be mailed from Oracle’s Troy, Mich. office, on Facebook.

The unsigned missive contained printouts of news stories about Salesforce.com outages; a quote from Salesforce.com CEO Marc Benioff about the demise of the American car industry; and a report on the background of Patrick Pelata, a recently hired Salesforce executive.

Monty claimed the letter he posted was the second one he’d received.

Oracle PR reps told ZDNet the company was investigating the incident. An Oracle spokesperson contacted by Business Insider declined to comment.

We asked Salesforce.com for more information and we’ll update if we hear back.

Here’s the envelope the letter was mailed in and one of the pages, via Monty’s Facebook page:

Oracle letter to Ford

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Thursday, October 11th, 2012 news No Comments

Here’s The Entire Content Marketing World In One Bafflingly Complex Chart

Source: http://www.businessinsider.com/luma-content-marketing-chart-2012-9

LUMA Partners CEO Terry Kawaja — whose startup investment group makes those crazy-complicated charts describing the digital ad marketplace — has created a monster.

Recently, Studio One, a branded content marketing company, tried its hand creating one for its industry of publishers, ad agencies, aggregators and syndicators. “We liked the result so much we asked Terry Kawaja himself to improve it and endorse it, and he did!,” an S1 spokesperson tells us.

It’s not an official “LUMAscape,” but it’s endorsed by LUMA. The chart was put together by S1 Marketing Director Arielle Der Hagopian and CEO Andrew Susman, among others.

Click to enlarge:

Luma content marketing

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Friday, September 14th, 2012 news No Comments

How Advertisers Use Facebook To Figure Out When You’re Pregnant (FB)

Source: http://www.businessinsider.com/how-advertisers-use-facebook-to-figure-out-when-youre-pregnant-2012-9

pregnant

Facebook got taken to task by Ad Age this weekend in a report that accuses the social network of being  “purposefully vague” about how it targets users based on their likes and interests.

We told you yesterday that Facebook has more than 200 ways of tracking its users around the web.

Age says Facebook’s advertising tool applies a hashtag to terms such as “morning sickness,” “ultrasound” and “pregnancy test” and can then serve ads against them. But Facebook declined to come out and say that it uses posts made by users to identify pregnant women (or other consumers going through a life change that might require a large number of new purchases):

Facebook, for its part, said it rarely uses the content of status updates as a signal for ad targeting.

But Facebook is careful to note that it doesn’t use the content of status updates to target pregnant women.

Finally, a spokesperson told Age:

“Not all advertisers are created equally in terms of how they define privacy as opposed to how we define privacy,” he said.

Facebook’s clients, however, told Age that they can use the site to ID pregnant women.

Café Mom VP-Marketing Kristina Tipton said her team has identified a Facebook audience of more than a million women who are likely to be pregnant or may have recently been so by anonymously targeting specific keywords that show up in users’ conversations … Ms. Tipton has been told by her Facebook rep that this process includes people who have mentioned the terms in their posts as well as users who have added those terms to their profile.

T! he big s urprise in the article is when Age all but accuses Facebook of lying:

Certainly there’s a gap between what marketers say they are being told and Facebook tells a journalist on the record.

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Monday, September 10th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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