The surprising star early in the NCAA championship game was Michigan’s back-up guard Spike Albrecht. And thanks to some hot shooting on the national stage, Albrecht became an instant celebrity on social media.
Prior to last night’s game, Albrecht was averaging just 1.8 points per game and had not scored more than seven points in a single game. But he got hot in the first half and scored 17 points, sending people on Twitter into a frenzy
During the game, the number of people following Albrecht’s Twitter account (@SpikeAlbrecht) grew from less than 4,000 prior to tip-off, to more than 19,000 by the end of the game. Here is a look at how both his Twitter followers and points grew through the night (Twitter data via Reddit)…
A corporation formed by Johnny Manziel has filed a lawsuit in Texas over the use of his trademarked nickname, “Johnny Football,” by a person selling t-shirts according to The Southeast Texas Record. But, in a move that could lead the way for more lawsuits, Darren Rovell of ESPN is reporting the NCAA has ruled that Manziel can keep any money he wins in the lawsuit.
While any athlete, amateur or professional, should be able to protect their own name, the ruling by the NCAA also opens the door for situations where a booster could intentionally infringe on a player’s trademark as way of being able to give money to the player.
Of course, the greatest irony here is how much money the NCAA and Texas A&M have made using Manziel’s name and likeness. Unfortunately he’ll never see a dime of that revenue.
If a family wants to attend an NFL game this fall, it will cost them $443.93 according to Team Marketing Report’s “Fan Cost Index.” The FCI is based on the average cost for a family of four, including the purchase of “four non-premium tickets, two beers, four soft drinks, four hot dogs, parking, two programs and two adult-size hats.”
This year’s average cost is up $16.51 (3.9%) from last year and up $76.62 (20.9%) since 2007. However, if we look at inflation-adjusted prices, the cost of an NFL game has been relatively unchanged since 2009.
Here are the year-by-year costs…
NBC has received plenty of heat and criticism for their decisions to tape-delay a number of the more popular Olympic events. But they aren’t helping their own case when they spoil their own coverage with a promo for another show.
That’s what happened tonight when NBC was getting set to show the women’s 100 meter backstroke, an event Franklin won (will win?). The network went to commercial with a view of Franklin in the pool and the teaser “coming up, how good can Missy Franklin be tonight? The finals of the 100-back coming up.”
And from the “can’t make it up department,” NBC then showed a promo for “The Today Show” centered around Franklin celebrating her gold medal with her parents. The promo even included a shot of Franklin on the medal stand with her medal.
Gee, I wonder if she is going to win?!? Here’s the video…
“#stormcoming #nyc #isolated I’ve never seen a storm so concentrated. The power of mother nature!” he wrote.
We have already seen what Jeremy Lin’s popularity means on a world-wide scale. But there has also been a huge impact at the local level. And one of those factors is the cost of going to see the Knicks play.
Courtesy of SeatGeek.com, is a look at how prices for last night’s game between the New York Knicks and Sacramento Kings on the secondary-market changed over the last week. In the six days leading up to the game, prices rose 245%.
So if you were hoping to see the Lincredible Circus, it is going to cost ya…
If you want to get a sense of how popular Jeremy Lin has become in just a few days, check out this chart that measures the popularity of search terms on the internet.
In the last few days, Lin has surpassed even Tim Tebow in terms of internet popularity. And while it is the off-season for Tebow, consider that he made all the media rounds last week at the Super Bowl. And also notice that as Lin’s popularity is growing, Tebow’s numbers also peaked momentarily. This is likely due to comparisons between the two underdog athletes…
Below is a look at the popularity (based on Google search volume) of Tim Tebow since the end of the NFL lockout in July. The first thing you will notice is that after the Denver Broncos playoff run, Tebow is now more popular on the internet than Jesus.
But if you look closer, you can see an even more telling trend. As Tebow’s popularity has increased, so has that of Jesus. And everytime we see a peak in Tebow’s popularity, we also see a peak in the popularity of Jesus. In fact, since the onset of Tebowmania, the popularity of searches for Jesus on Google have increased by approximately 50 percent.
No matter what anybody thinks of Tebow, it cannot be denied that he is one of those rare athletes that transcends sports.
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According to the Packers, the iPad has made it easier to learn the weaknesses of the opposing team.
The Packers issued iPads to players this season that come with an app designed to watch game film. Each week, the team uploads game film to each player’s iPad for that week’s opponent.
Tyler Dunne of the Milwaukee Journal Sentinel spoke with Packers wide receiver James Jones about how his team-issued iPad has helped this season…
“On the plane. At the hotel. Wherever you go, you’re taking this iPad with you,” Jones said. “Wherever you go, you have game film with you. Even if it’s before the game and A-Rod says, ‘Man, did you see this play? Did you see that play?’ And we can say, ‘What play? Let’s look at it.’ It’s a lot easier.”
Of course, the iPads don’t guarantee success. Prior to the season, the Tampa Bay Bucs replaced each player’s playbook with an iPad. The Bucs finished 4-12, and Raheem Morris, who came up with the idea to use iPads, was fired.
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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