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These Were The 20 Most Popular Ads On YouTube In 2012

Source: http://www.businessinsider.com/youtubes-20-most-popular-ads-of-2012-2012-12

toyota ad women couch

There are the ads you have to watch — and the ads you actually want to watch.

From Snoop Dogg/Lion rapping about Hot Pockets to a Nike Football spot that got 20 million-plus hits in less than seven months, YouTube compiled a list of 2012’s best-of-the-best: The 20 ads that people actually chose to see, sometimes over and over again.

According to its blog, “The 2012 YouTube Ads Leaderboard celebrates the U.S. ads that most moved audiences through a winning combination of promotion (paid ads) and popularity (organic views). And with over 200 million combined views, it’s proof that if you make it great, they will come.”

While some agencies showed its endless ability to make viewing gold — Wieden + Kennedy had seven ads on the list including the top spot and four Old Spice ads — there were other smaller shops that also cracked the viral code.

20. Old Spice’s “Vending Machine” ad was viewed 3,885,113 times.

Creative agency: Wieden+Kennedy

Media agency: Wieden+Kennedy

Uploaded 2/1/12




19. Old Spice’s “Bed” ad was viewed 4,245,346 times.

Creative agency: Wieden+Kennedy 

Media agencyWieden+Kennedy

Uploade! d 9/22/1 2




18. Fiat’s “House Arrest” ad starring Charlie Sheen was viewed 4,271,297 times.

Creative agency: Doner 

Media agency: Universal McCann

Uploaded 3/1/12



See the rest of the story at Business Insider

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Thursday, December 13th, 2012 news No Comments

Games Are The Leading Mobile App Category For Advertising

Source: https://intelligence.businessinsider.com/welcome

Games are the top destination for mobile advertisers, according to data compiled from Millennial Media’s Mobile Mix reports

In fact, games have held the top rank in mobile ad impressions since Millennial started tracking the quarterly data in Q2 2011.

The number two spot has been consistently occupied by the Music and entertainment category. Meanwhile, two mobile app categories, Social and Communications, have jockeyed for the third position. 

Games’ supremacy in mobile advertising follows on their success in app stores. According to data analyzed by BI Intelligence, games account for 33 percent of the top 200 free iPhone apps by downloads, 55 percent of the top 200 paid iPhone apps, and a whopping 70 percent of the top 200 grossing iPhone apps.

mobile app categories by impressions

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Wednesday, December 5th, 2012 news No Comments

Microsoft Takes On Trolls In IE10 Ad Targeting Haters

Source: http://www.businessinsider.com/microsoft-ie10-ad-says-ie-sucks-2012-11

hater

Microsoft has dropped another of its “Browser you loved to hate” commercials, in which the company admits — and confronts — the fact that a lot of people just don’t like Internet Explorer.

And it’s completely charming.

The company started the quirky campaign in March of this year with a commercial that suggested IE was the browser you used only to download another, better browser. That spot, from CP+B, featured a guy ignoring his up-for-it girlfriend while he tried to uninstall Explorer from this PC. (The joke, for non-nerds, is that you cannot uninstall Explorer from a Windows machine.)

In the new commercial, a basement dwelling geek — signified by a lava lamp, an ET doll, double screen setup, etc. — attempts to troll Microsoft by repeatedly leaving the message “IE SUCKS” on comment boards and Twitter.

The company responds by extolling IE10’s virtues, including “IE adopts an island of kittens and donates them to children everywhere!!!” Check it out:

SEE ALSO: Internet Explorer 10’s ‘Do Not Track’ Function Is NOT Located In Its Privacy Settings

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Friday, November 30th, 2012 news No Comments

Android claims 75 percent of smartphone shipments in Q3, 136 million handsets sold

Source: http://www.engadget.com/2012/11/01/android-75-percent-marketshare-136-million-shipped/

IDC: Android claims 75 percent of smartphone shipments in Q3, 136 million handsets sold

Android devices already counted for a lion’s share of phones shipped during Q2, and now fresh IDC figures show Google’s OS claiming the top spot with a hefty 75 percent marketshare in the third quarter. In total, 136 million Android handsets were shipped during the time frame, a new record in a single quarter. Even with the help of new hardware, iOS lagged behind in second place with a 14.9 percent stake of handsets. Both Blackberry and Symbian clung to their respective 3rd and 4th place spots, making up 6.6 percent of total shipments. Windows-based phones (both WP7 and Windows Mobile) fell to 2 percent, keeping Microsoft in fifth place just above smartphones running Linux. However, with Windows Phone 8 devices making their debut, we wouldn’t be surprised to see Redmond’s numbers get a boost when IDC’s next report rolls around.

Continue reading IDC: Android claims 75 percent of smartphone shipments in Q3, 136 million handsets sold

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IDC: Android claims 75 percent of smartphone shipment! s in Q3, 136 million handsets sold originally appeared on Engadget on Thu, 01 Nov 2012 22:30:00 EDT. Please see our terms for use of feeds.

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Friday, November 2nd, 2012 Uncategorized No Comments

Source: http://gizmodo.com/5953015/webcam-timelapses-used-to-automatically-model-cities-in-3d

Webcam Timelapses Used To Automatically Model Cities in 3DThe ability to see maps in buildings and landscapes in 3D makes following along considerably easier than with just 2D. So researchers at the University of Washington have made generating 3D models of a given location dead simple using custom software and nothing more than a webcam timelapse video of the spot captured on a sunny day.

As the sun moves across the sky it creates ever-changing shadows on every surface—from a towering skyscraper’s silhouette on the ground, to subtle architectural details. And by analyzing timelapse footage filmed across an entire day, the software’s algorithm is able to extrapolate the shape and positions of every structure in frame.

To work its magic the program does need to know the exact position of the camera using GPS data so it can calculate how high the sun was in the sky, and the time of day for every single frame. But once a scene is processed it’s able to spit out a 3D model that could then be added to existing databases such as the one used by Google in its map app. So eventually anyone who knows how to point a camera and hit record can make a contribution for the area where they live. [Washington University via NewScientist]

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Thursday, October 18th, 2012 news No Comments

PC shipments tumbled over 8 percent in Q3, only ASUS and Lenovo escaped unhurt

Source: http://www.engadget.com/2012/10/10/gartner-and-idc-pc-shipments-tumbled-over-8-percent-in-q3/

Gartner and IDC PC shipments tumbled over 8 percent in Q3, only ASUS and Lenovo escaped unhurt

We don’t often summarize market share in one word, but: ouch. Both Gartner and IDC have trotted out their preliminary estimates for PC market share in the third quarter, and the two agree that this summer was a dire one for the traditional computer. Outside of ASUS and Lenovo, whose price-focused strategies and key acquisitions kept them ahead of rivals, virtually every major vendor saw its PC shipments collapse versus a year ago, often by more than 10 percent. Total worldwide shipments declined by more than 8 percent in either estimate — enough to make a flat second quarter seem rosy by comparison. Lenovo took the top spot in Gartner’s study, although IDC is counting workstations and kept HP in its usual lead.

As for the US, it’s almost better that we don’t look. Gartner and IDC believe that the American market sank by respective 13.8 or 12.4 percent amounts, and the steep global declines repeated themselves in the one country for everyone but Lenovo. Even a market share gain for Apple came only because its shipments dropped at a gentler rate than most of its peers. Whether it’s the US or worldwide, don’t assume that inventory clearances ahead of Windows 8 were the only factors at work, though. Both research teams point to continuing world economic tro! ubles as influences, and IDC contends that buyers are still skipping PCs in favor of smartphones and mobile tablets. There’s often a jump in computer sales between the summer and the fall, especially with a new OS on the way, but we wouldn’t count on a return to the halcyon days.

Continue reading Gartner and IDC: PC shipments tumbled over 8 percent in Q3, only ASUS and Lenovo escaped unhurt

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Gartner and IDC: PC shipments tumbled over 8 percent in Q3, only ASUS and Lenovo escaped unhurt originally appeared on Engadget on Wed, 10 Oct 2012 19:56:00 EDT. Please see our terms for use of feeds.

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Thursday, October 11th, 2012 news No Comments

(FB)

Source: http://www.businessinsider.com/this-is-facebooks-first-ever-major-ad-2012-10

As Facebook announced its one billion-user milestone this morning, Mark Zuckerberg also unveiled its first-ever, agency created ad.

This premiere also served as the announcement that Wieden & Kennedy — creators of Old Spice’s “Man your man could smell like” and Nike’s “Just Do It” slogan —is the social media giant’s agency of record.

The 90-second spot, titled “The Things That Connect Us” is currently living on Facebook, is an emotional tribute that existentially discusses the things that connect people. Like chairs. “Chairs are like Facebook,” the ad states. It also says, “the universe it is vast and dark and makes us wonder if we are alone.”

Watch the spot below:

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Thursday, October 4th, 2012 Uncategorized No Comments

(FB)

Source: http://www.businessinsider.com/this-is-facebooks-first-ever-major-ad-2012-10

As Facebook announced its one billion-user milestone this morning, Mark Zuckerberg also unveiled its first-ever, agency created ad.

This premiere also served as the announcement that Wieden & Kennedy — creators of Old Spice’s “Man your man could smell like” and Nike’s “Just Do It” slogan —is the social media giant’s agency of record.

The 90-second spot, titled “The Things That Connect Us” is currently living on Facebook, is an emotional tribute that existentially discusses the things that connect people. Like chairs. “Chairs are like Facebook,” the ad states. It also says, “the universe it is vast and dark and makes us wonder if we are alone.”

Watch the spot below:

Please follow Advertising on Twitter and Facebook.

Join the conversation about this story »



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Thursday, October 4th, 2012 Uncategorized No Comments

(FB)

Source: http://www.businessinsider.com/this-is-facebooks-first-ever-major-ad-2012-10

As Facebook announced its one billion-user milestone this morning, Mark Zuckerberg also unveiled its first-ever, agency created ad.

This premiere also served as the announcement that Wieden & Kennedy — creators of Old Spice’s “Man your man could smell like” and Nike’s “Just Do It” slogan —is the social media giant’s agency of record.

The 90-second spot, titled “The Things That Connect Us” is currently living on Facebook, is an emotional tribute that existentially discusses the things that connect people. Like chairs. “Chairs are like Facebook,” the ad states. It also says, “the universe it is vast and dark and makes us wonder if we are alone.”

Watch the spot below:

Please follow Advertising on Twitter and Facebook.

Join the conversation about this story »



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Thursday, October 4th, 2012 Uncategorized No Comments

Why Michael Kors Is Having A Blockbuster Year

Source: http://www.businessinsider.com/why-michael-kors-is-successful-2012-9

michael kors model

The Michael Kors brand has achieved unstoppable momentum even in the age of discount retailers.

The company recently raised its guidance again after blockbuster sales in the second quarter.

Meanwhile, other aspirational brands like Tiffany & Co. and Restoration Hardware are struggling.

Michael Kors succeeded because it was the first retailer to hit the market’s sweet spot: people with money to spend but who aren’t rich.

Luxury marketing expert Pam Danziger calls these people HENRYs, for “High Earners Not Rich Yet.” They are the people who make between $100,000 and $250,000, she says.

HENRYs are a growing segment, while the wealthiest people are making less than they used to.

Danziger explained the concept to us in a recent note:

Ultra-affluents (i.e. those at the top 2 percent of U.S. households with incomes starting at $250,000) cut their spending by nearly 30 percent from 2010, while the HENRYs (High Earners Not RichYet with incomes $100,000-$249,999) increased their spending on luxury by some 11 percent from 2009 levels. Even though HENRYs individually have a far lower spending threshold than ultra-affluents, there are nearly ten HENRY households for every ultra-affluent. That is why with a total of 21.3 million households, the HENRY segment is a critically important part of the consumer market.

With Michael Kors’ $450 handbags and $250 watches, HENRYs can show off their success without feeling like they’re going overboard.

Kors wisely chose the exact right audience, and now it’s pay! ing off.

DON’T MISS: The Real Reason People Line Up At The Apple Store >

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Friday, September 21st, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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