spring line

UGG Boot Maker Deckers Falls Victim To Warm Weather, Shares Plummet (DECK)

Source: http://www.businessinsider.com/ugg-boot-maker-deckers-tanks-after-disappointing-earnings-ndash-eps-dived-to-020-from-049-last-yearnbsp-ana-2012-4

uggShares of Deckers – maker of the ubiquitous UGG boots – are plummeting after the company reported disappointing earnings.

EPS dived to $0.20 from $0.49 last year.  Analysts were expecting $0.25. 

“Our first quarter performance was mixed versus our expectations,” said CEO Angel Martinez. “Sales growth was driven by the addition of the Sanuk brand combined with increased demand for the UGG brand spring line, partially offset by softness in boots due to the unusually warm weather.”

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Thursday, April 26th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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