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Evian baby viral video has much higher ROI than Etrade baby superbowl ad

The Evian baby viral ad (red spike) got almost as much search volume as eTrade’s Superbowl ad of 2009 (blue spike). But Evian paid millions less by skipping the expense of airing the video on traditional media; instead they just posted it to YouTube for free. But notice that in both cases the effect was ephemeral (not long lasting) — notice the narrowness of the spike. Interest in the viral video also subsided quickly. But at least Evian didn’t waste millions on producing and airing it — thus achieving a massively larger ROI than Etrade who paid to make the ads and then air it at great expense on the Superbowl for the last 3 years.

Etrade Baby Ad

Evian Baby Viral Video

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Wednesday, February 24th, 2010 Branding, analytics, search No Comments

Cybercrooks Target Social Networks

Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/16mASWhC9kU/

Cybercriminals are turning their attention to users of social networks such as Facebook and Twitter, according to a new report [pdf] from IT security and data protection firm Sophos.

Spam, Malware Attacks on the Rise Sophos’ Security Threat Report: 2010 indicates criminals have increasingly focused attacks on social networking users in the past 12 months, with a [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/16mASWhC9kU" height="1" width="1"/>

Tags: 12 months, attention, criminals, Cybercriminals, Facebook, feedburner, firm, height, img, img src, lt, malware, networking, networking users, pdf, protection, quot, report, report pdf, rise, security, security threat, social networking, social networks, Sophos, Source, spam, src, Threat, tmpPost, twitter, width

Friday, February 5th, 2010 Uncategorized No Comments

Google Grows, Yahoo & Bing Decline

Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/eGi2lbpaZDQ/

Google accounted for 71.08% of all US searches conducted in the four weeks ending Oct. 3, 2009, while Yahoo Search, Bing and Ask.com received 16.38%, 8.96% and 2.56%, respectively, according to an analysis by Experian Hitwise.

Despite a significant challenge from Bing since the alternative search engine’s introduction in June, Google’s share of search increased [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/eGi2lbpaZDQ" height="1" width="1"/>

Tags: analysis, Ask, bing, challenge, com, engine, Experian, feedburner, google, height, Hitwise, img, img src, introduction, June, lt, Oct, quot, search, search engine, share, Source, src, tmpPost, US, width, Yahoo

Saturday, October 10th, 2009 Uncategorized No Comments

Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/HIb4XajC-yc/

The anticipated growth of internet-enabled TVs in the next four years would likely increase the popularity of digitally downloaded movies, TV shows and video games while dampening sales related to DVDs, blu-ray discs, video game discs, and other physical content formats, according to Retailer Daily.

While internet-enabled TVs are only expected to account for about 3% [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/HIb4XajC-yc" height="1" width="1"/>

Tags: blu ray discs, content, content formats, Daily, DVDs, feedburner, game, game discs, growth, height, img, img src, lt, physical content, popularity, quot, retailer, Source, src, tmoPost, tv shows, tvs, video, video game, video games, width, yc