src

Supercenters, E-commerce Will Gain CPG Dollar Share

Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/gSjrzv-Kt6Q/

The mass supercenter and e-commerce retail formats will gain substantial CPG dollar share in the next five years, according to the “Retail 2015 Forecast” from The Nielsen Company.

Mass supercenter, which had a slightly less than 10% dollar share of the CPG retail channel in 2009, will grow its share to about 12% by 2015. E-commerce […]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/gSjrzv-Kt6Q" height="1" width="1"/>

Tags: , , , , , , , , , , , , , , , , , , , , ,

Monday, June 21st, 2010 news No Comments

3 in 5 Web Users Read Online Newspapers

Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/-Sa6RZtikDw/

Almost three in five US internet users read newspapers online each month, according to comScore Media Metrix data.

57% of Web Audience Read Online Paper in May Online newspapers received about 123.9 million unique US visitors in May 2010, or roughly 57% of the total monthly US unique internet audience of about 215.7 million users. Those visitors […]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/-Sa6RZtikDw" height="1" width="1"/>

Tags: , , , , , , , , , , , , , , , , , , , , , , ,

Monday, June 21st, 2010 news No Comments

Coupon Redemptions Grow 27%

Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/D3SJYD6L0qE/

Following a leveling-off period from 2006-08, coupon redemptions grew by 27% in 2009, according to analysis by The Nielsen Company.

News of the Coupon’s Death is Greatly Exaggerated After reaching a peak of 4.6 billion redemptions in 1999 (according to Inmar), annual coupon use by US consumers sank to a low of 2.6 billion for the three-year […]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/D3SJYD6L0qE" height="1" width="1"/>

Tags: , , , , , , , , , , , , , , , , , , , , , , , ,

Wednesday, April 14th, 2010 news No Comments

Evian baby viral video has much higher ROI than Etrade baby superbowl ad

The Evian baby viral ad (red spike) got almost as much search volume as eTrade’s Superbowl ad of 2009 (blue spike). But Evian paid millions less by skipping the expense of airing the video on traditional media; instead they just posted it to YouTube for free. But notice that in both cases the effect was ephemeral (not long lasting) — notice the narrowness of the spike. Interest in the viral video also subsided quickly. But at least Evian didn’t waste millions on producing and airing it — thus achieving a massively larger ROI than Etrade who paid to make the ads and then air it at great expense on the Superbowl for the last 3 years.

etrade-baby-vs-evian-baby

Etrade Baby Ad

Evian Baby Viral Video

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Wednesday, February 24th, 2010 analytics, Branding No Comments

Cybercrooks Target Social Networks

Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/16mASWhC9kU/

Cybercriminals are turning their attention to users of social networks such as Facebook and Twitter, according to a new report [pdf] from IT security and data protection firm Sophos.

Spam, Malware Attacks on the Rise Sophos’ Security Threat Report: 2010 indicates criminals have increasingly focused attacks on social networking users in the past 12 months, with a […]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/16mASWhC9kU" height="1" width="1"/>

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Friday, February 5th, 2010 digital No Comments

Google Grows, Yahoo & Bing Decline

Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/eGi2lbpaZDQ/

Google accounted for 71.08% of all US searches conducted in the four weeks ending Oct. 3, 2009, while Yahoo Search, Bing and Ask.com received 16.38%, 8.96% and 2.56%, respectively, according to an analysis by Experian Hitwise.

Despite a significant challenge from Bing since the alternative search engine’s introduction in June, Google’s share of search increased […]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/eGi2lbpaZDQ" height="1" width="1"/>

Tags: , , , , , , , , , , , , , , , , , , , , , , , ,

Saturday, October 10th, 2009 digital No Comments

Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/HIb4XajC-yc/

The anticipated growth of internet-enabled TVs in the next four years would likely increase the popularity of digitally downloaded movies, TV shows and video games while dampening sales related to DVDs, blu-ray discs, video game discs, and other physical content formats, according to Retailer Daily.

While internet-enabled TVs are only expected to account for about 3% […]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/HIb4XajC-yc" height="1" width="1"/>

Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

Thursday, August 27th, 2009 digital 1 Comment

Contextual Help Bubble – Dictionary, Thesaurus, Wikipedia, Amazon, Google Translate, Clip2Send

Dead simple, handy tool for adding contextual help to any web page or entire site. It is installed on this blog — so go ahead and select something with your mouse.

Then you can choose to look up the word(s) on the dictionary, thesaurus, wikipedia, or amazon. Or you can translate it, clip 2 send it, or Google it.

Install on any webpage or blog by way of 1 line of code:

<script src=”http://64.202.162.213/bubble/bubble.js“></script>

Select any text, contextual bubble appears, click Wikipedia to get more information about the selected text

contextual-bubble-wikipedia-1contextual-bubble-wikipedia-2

When more than 5 words are selected, other options are grayed out and clip2send is the link to click to send the selected part of the page via email. Type in the email address; the subject line is autofilled, but editable; the source URL is automatically cited.

contextual-bubble-clip2send-1contextual-bubble-clip2send-2

Select text, contextual bubble appears, click Amazon link to bring up results on Amazon.  For example if you select the words Samsung LED HDTV and then use the contextual bubble to choose Amazon, it will bring you to the page and execute the search for you using the words you selected.

contextual-bubble-amazon-1contextual-bubble-amazon-2

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Sunday, August 23rd, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing