Starbucks

drag2share: Facebook Still Trumps The Competition As A Platform For Brands And Celebrities

source: http://feedproxy.google.com/~r/businessinsider/~3/IiKAlGlqcZo/facebook-wins-as-a-brand-platform-2013-9

Whether you’re a celebrity or a major brand, Facebook is still by far the most effective platform — at least judging by audience size.

Celebrities Britney Spears and Lady Gaga are the most followed pages on Google+, each with more than 7 million fans. On Twitter, Justin Bieber tops the list with more than 44 million followers and Katy Perry with 42 million.

Twitter’s not bad as a platform for celebrities, but it’s still a ways from matching Facebook.

On Facebook, Rihanna and Eminem each have over 70 million followers.

BII top profiles social media

If we narrow down the list to brand pages, we see a similar pattern, with an even more dramatic advantage for Facebook.

The top brand on Google+, Angry Birds, has 5 million fans, whereas the top 150 brands on Facebook all have over 5 million people following their page.

Coca-Cola has over 70 million fans on Facebook. Red Bull, Converse, Starbucks, and Playstation have between 30 and 40 million fans.

It may be that the ability to embed Google+ posts — which will allow users to share Google+ content around the Web — will lure more brands and public figures to Google’s social network.

These charts are based on data provided by Socialbakers, which has access to the APIs for Google+, Twitter, and Facebook. <! /p>

< em>Download the charts and data in Excel.

BII top brands social media


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Thursday, September 12th, 2013 news No Comments

Google bringing faster WiFi to 7,000 US Starbucks stores

Source: http://www.engadget.com/2013/07/31/google-starbucks-wifi/

Google bringing faster WiFi to 7,000 US Starbucks stores

Google and Starbucks are teaming up to boost WiFi speeds at all 7,000 Starbucks stores in the US. The move, which should be complete within 18 months, is a major loss for AT&T, the chain’s contracted ISP to date. Google claims that you’ll experience WiFi speeds up to 10x faster than what’s currently available, with a 100x boost in Google Fiber cities like Austin, Provo and KC. The rollout will begin in August — if you see “Google Starbucks” as an available SSID, you’ll know your store has been tapped with boosted access.

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Wednesday, July 31st, 2013 news No Comments

drag2share: INFOGRAPHIC: Mobile Real-Time Bidding Ad Ecosystem

source: http://feedproxy.google.com/~r/businessinsider/~3/RgW6X0LHRBc/mobile-real-time-bidding-ad-ecosystem-2013-55

Real-time bidding, or RTB, is a style of programmatic buying in which digital advertising opportunities are auctioned off in real-time. The auctions take place in milliseconds as advertisers bid on the right to show you an ad immediately after you open an app or click to a new web page.

On the desktop it’s a powerful technique to deliver the right ad to the right consumer at the right time and place. On mobile, it could be more powerful since consumers take their devices everywhere — to the mall, the car dealership, Starbucks, etc.

In a recent reportBI Intelligence analyzes programmatic bidding and real time bidding, analyze how it may help solve the mobile advertising CPM problem, and detail its recent impact and successes.

We also examine the potential obstacles to its widespread adoption, and lo! ok at ho w the holy grail of mobile advertising – controls and efficiencies – may be reached through its use.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Take a look at this infographic from our report:

Slide2


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Friday, May 24th, 2013 news No Comments

Social impressions still tiny compared with paid display ad impressions

Notable exception is Starbucks where social impressions were 52k and paid impressions were 82k.  For Southwest and Bing, there was little social lift. 

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Friday, March 15th, 2013 news No Comments

Starbucks Is Charging $450 for a Specially Etched Metal Gift Card to Buy Coffee Flavored Water

Source: http://gizmodo.com/5966108/starbucks-is-charging-450-for-a-specially-etched-metal-gift-card-to-buy-coffee-flavored-water

Starbucks Is Charging $450 for a Specially Etched Metal Gift Card to Buy Coffee Flavored WaterStarbucks, purveyor of coffee flavored water, builder of coffee scented corner stores and shelter for no coffee drinking Wi-Fi leeches, has a new shtick: a premium gift card. It’s made of steel! It’s ‘specially etched’! And it’s a super, limited edition that inanely costs 450 bucks.

The gift card itself costs $50 to make, the other $400 will be loaded as Starbucks credit and can only be bought on Gilt. I guess Starbucks people go to Starbucks enough that the $400 will manifest destiny itself in the caffeinated brown liquid but damn if this isn’t some elitist craziness. The card, which will surely make its owners feel good about themselves, comes with “with gold-level Starbucks card membership benefits, such as gifts and freebie refills on brewed coffee and tea.”

Jason Goldberger, executive vice president at Gilt.com, told the USA Today it’s all about exclusivity:

“When you’re waiting in line at Starbucks, the next person in line won’t have it.”

Ugh. [USA Today]

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Wednesday, December 5th, 2012 news No Comments

Boston-area Starbucks testing wireless smartphone charging; Starbucks, Google and AT&T back PMA standard

Source: http://www.engadget.com/2012/10/29/pma-starbucks-google-att/

The Duracell Powermat and the Power Matters Alliance are charging forward in their quest to make wireless charging of smartphones all the more ubiquitous, today announcing the appointment of several notable companies to the PMA’s shareholder board: Google, AT&T, and Starbucks. Subsequently, said appointments will result in various initiatives involving the wireless charging standard — select Boston-area Starbucks will get PMA standard-based wireless charging spots, AT&T is selling PMA standard-based charging devices in “select markets,” and … uh … Google is just kinda throwing its support in. Google’s Chief Internet Evangelist (best job title ever?) Vint Cerf already serves as honorary member of the PMA’s board, so perhaps that’s more than enough.

Ah, and of course, if you’re into charging mobile devices wirelessly while getting $2,500 Remy Martin bottle service, Jay-Z’s 40/40 Club is also supporting PMA-based wireless charging spots. Of course. For a full list of spots, check the PR below the break.

Continue reading Boston-area Starbucks testing wireless smartphone charging; Starbucks, Google and AT&T back PMA standard

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http://www.engadget.com/2012/10/29/pma-starbucks-google-att/“>Boston-area Starbucks testing wireless smartphone charging; Starbucks, Google and AT&T back PMA standard originally appeared on Engadget on Mon, 29 Oct 2012 16:13:00 EDT. Please see our terms for use of feeds.

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Monday, October 29th, 2012 news No Comments

The Closest Starbucks Is Never More Than 170 Miles Away

Source: http://www.businessinsider.com/starbucks-map-2012-10

starbucks map

Astronomer James R.A. Davenport posted this fantastic map on his blog If We Assume.

It shows every company-owned Starbucks in the U.S., which means all the franchised Starbucks locations are not shown. 

Davenport writes that the farthest you can ever get from a corporate Starbucks in the mainland U.S. is 170 miles. That’s a bit more than the 115-mile number posted by McDonald’s, points out Paula Forbes at Eater.

Another great stat from Davenport is the number of people that live quite close to a Starbucks.

He explains:

There are ~311 million people living in the USA, with 82% living in urbanized areas. One might define urbanization in the modern era as the distance to the nearest Starbucks. An “urban” environment would therefore be anyplace within a 20 mile radius. Yes, more than 80% of the USA (that’s 250,000,000 people) live within 20 miles of a Starbucks.

NOW SEE: 15 Crazy Starbucks Customers Who Will Make You Never Want To Be A Barista >

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Thursday, October 4th, 2012 news No Comments

Here Are All The Changes Starbucks Is Making To Its Rewards Program

Source: http://www.businessinsider.com/starbucks-rewards-program-changes-2012-9

Starbucks, coffee, cafe, Asian woman, Gen Y

Starbucks is making a bunch of modifications to its My Starbucks Rewards program.

The changes kick in on October 16th.

Here’s a breakdown for Gold level members:

New benefits

  • Gold members will receive a reward every 12 transactions, instead of every 15.
  • You’ll be able to redeem the reward for a drink or food item. The food benefit applies to almost all the food Starbucks offers.
  • Rewards will be digital (via email notification), so you won’t have to wait for a postcard. The reward will be loaded directly onto your Starbucks Card.

Benefits that are going away

  • Syrups and soy milk will no longer be on the house.
  • You won’t get a free tall beverage when you buy a pound of coffee.

Everything else — like birthday drinks and refills — is sticking around.

Starbucks explains how the redemption process works:

1. Visit any participating company-operated store  

2. Tell the barista you have a free reward that you want to use (that way you get to choose when you redeem your reward)

3. Present your registered Starbucks Card (or scan your registered Card on the Starbucks Card mobile app).

And here’s handy side-by-side graphic from Starbucks:

starbucks rewards 

NOW SEE : 15 Crazy Starbucks Customers Who Will Make You Never Want To Be A Barista >

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Wednesday, September 19th, 2012 news No Comments

What Square’s Starbucks Deal Might Look Like

Source: https://intelligence.businessinsider.com/welcome

Square announced yesterday that it will handle all of Starbucks’s U.S. credit- and debit-card sales.

According to Yahoo Finance, analyst consensus for the calendar quarters ending September and December are $3.38 and $3.81 billion, respectively. This doesn’t quite align with Starbucks’ fiscal schedule, but we will assume revenue distribution is similar.

Historically, Starbucks generates about 75 percent of its revenue from the Americas. For the sake of simplicity, we’ll also assume Square is handling Starbucks’s Q3 sales even though the system probably won’t be rolled out for a while.

According to SAI’s Owen Thomas, 25 percent of its sales go through its prepaid Starbucks cards. His assumption of 50 percent credit card sales also seems fair to us.  

Additionally, Square’s annualized run rate for transaction volume has organically been growing by $1 billion every other month. Square last announced they were handling transactions at a $6 billion-a-year rate in June. If this growth rate continues, Square will handle the annual equivalent of $7 billion this month, $8 billion in October, and $9 billion in December.

Combining the expected Starbucks sales and its organic growth, Square would be handling $28.6 million of payments a day at the end of the year at an annual run rate of $10.4 billion. With a 2.75% take of transactions, it would be generating revenues of $787,000 a day—for an annual revenue run rate of $287 million.  

Square Starbucks     

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Wednesday, August 8th, 2012 news No Comments

Suddenly, Facebook Is Playing Up Your Local 7-Eleven (FB)

Source: http://www.businessinsider.com/facebook-featuring-local-check-ins-2012-6

7-eleven

Facebook wants you to check out your local 7-Eleven. Or Dunkin Donuts. Or Starbucks.

Pages for specific locations have seen a major pickup in activity on the social network in recent months.

That’s apparently the result of a deliberate shift in the algorithms Facebook uses to determine what to show users, according to Rob Reed, CEO of Momentfeed, a Santa Monica, Calif.-based provider of location-based marketing services.

In the past, those algorithms have generally favored the main brand page.

In other words, Facebook really wants you to see when your friends like the Starbucks down the street, as opposed to the Starbucks brand overall.

Facebook would not comment on whether it had changed is algorithm to favor local pages. But the evidence is dramatic. Data provided to Business Insider by Momentfeed show an unusual pattern in “likes” received by locations of Dunkin Donuts and 7-Eleven.

At the beginning of the year, both companies saw almost no likes to their locations. Likes started rising sharply in March, followed by a dramatic drop, then another steady rise.

Joergen Aaboe, Momentfeed’s director of marketing, said the drop was likely a sign of Facebook’s “algorithm tweaks.”

Facebook Places, the social network’s location-based feature, has struggled to gain wide traction since it was introduced nearly two years ago. With the growth of smartphone usage, though, local advertising has soared in importance. And Facebook is desperate to show off its potential in mobile advertising.

For brands with multiple retail locations, this could mean a major shift in Facebook strategy. Instead of trying to accumulate likes for one master brand page, they’ll need to worry about hundreds or thousands of local pages.

Here’s the data:

Dunkin Donuts likes via Momentfeed

7-Eleven likes data via Momentfeed

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Monday, June 25th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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