statistics

Showroomers and Price Elasticity: Intriguing Results Suggest Impact of Free Shipping

source: http://www.marketingcharts.com/wp/topics/e-commerce/showroomers-and-price-elasticity-intriguing-results-suggest-impact-of-free-shipping-35311/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

parago-Showrooming-Price-Elasticity-July2013A new “Shopper Showrooming Study” [pdf] study from parago contains a host of “core” statistics related to showrooming (58% of smartphones owners do it! It’s growing quickly!), but it’s perhaps best to leave aside exact percentages as surveys often turn up different results. (Here’s a roundup of some data on showrooming behavior – and here’s one study that argues that it’s over-hyped). The more intriguing snippets of the parago study come in the discussion of price elasticity and in some of the behaviors of low- and high-income respondents that appear on the surface to be counter-intuitive.

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Friday, July 26th, 2013 news No Comments

drag2share: New Evidence Of A Brand Push Into Mobile Advertising

source: http://feedproxy.google.com/~r/businessinsider/~3/5UtiuKBdIwg/new-evidence-for-brand-push-into-mobile-2013-7

BII_Velti_May2013New Trends In Mobile Advertising (Velti)
Velti’s State Of Mobile Advertising report compares mobile ad statistics for May 2013 with a year earlier, and comes up with some interesting trends. Overall, it’s clear that there’s a shift away from direct response type advertising, and toward audience-based, impression-based marketing characteristic of brand campaigns. The evidence for that is in the move toward larger ad units, cost-per-impression rather than cost-per-click advertising, and the decline of gaming apps in terms of ad impression share. Here are a few stats:

  • The iPhone saw a 4.7% increase in full-screen ads between May 2012 and May 2013
  • Gaming apps saw their ad impression share drop 15% in the period
  • CPM (cost-per-impression) campaigns rose 30% year-over-year
  • iOS saw a 5% increase in its impression share


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Monday, July 8th, 2013 news No Comments

8 in 10 Say They Trust Online Customer Reviews As Much as Personal Recommendations

source: http://www.marketingcharts.com/wp/topics/viral-marketing/8-in-10-say-they-trust-online-customer-reviews-as-much-as-personal-recommendations-30686/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

BrightLocal-Consumer-Attitudes-Online-Local-Biz-Reviews-June2013BrightLocal.com has published the results of its Local Consumer Review Survey 2013, containing a host of interesting statistics regarding consumer attitudes to online reviews. Among the highlights: consumers tend to trust what they read, with about 8 in 10 saying they trust online reviews as much as personal recommendations.

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Monday, July 1st, 2013 news No Comments

drag2share: Understanding Barriers to Social Commerce

source: undefined

The Conversion Gap: Understanding Barriers To Social Commerce

May 29, 2013

Despite the massive amount of traffic flowing to social media sites from PCs and mobile devices, users aren’t typically in a shopping mood.

BII AOV comparisonsThat translates to low average order values (AOVs) and conversion rates once those users are referred to e-commerce sites.

The statistics on conversions and AOV vary depending on the e-commerce platform or market research firm, but they all tell pretty much the same story.


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Wednesday, May 29th, 2013 news No Comments

Reduce Waste in Advertising and Marketing

Negative Keywords for Paid Search
Using Statistics to Determine Who to Mail for Renewals
Eliminating Display Ad Impressions by Bots or Not Viewable

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Thursday, May 2nd, 2013 news No Comments

Google Is Bigger Than The U.S. Print Ad Business (GOOG, NYT, NWS, GCI)

Source: http://www.businessinsider.com/chart-of-the-day-google-ad-revenue-2012-11

Here’s a look at how Google has been swallowing up the print business. Its ad revenues in the first half of this year were greater than the ad revenues of newspapers and U.S. magazines, according to German statistics site Statista (via Slate).

chart of the day, google advertising revenue, nov 2012

Follow the Chart Of The Day on Twitter: @chartoftheday

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Join the conversation about this story »

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Monday, November 12th, 2012 news No Comments

Facebook usage by hour

Source: http://wearesocial.net/blog/2010/11/socials-monday-mashup-47/

When is Facebook used most?

Facebook usage by time of day

An interesting study from Vitrue revealed that 3pm EST on weekdays is when Facebook users are most active. There were other noteworthy findings including the news that Sunday is the day when fans are least active. Perhaps this is because pages are only updated during the ‘working week’ but nonetheless it suggests that people use Facebook less at weekends.

These findings are important as they help brands to know when to target users. As the graph below shows, there is a huge disparity between when users are most active and when users are least active. What’s important for page managers is to maximise interactions with the page and to create more conversation. Statistics such as these should help them achieve this goal.

Highest and lowest conversation points across the week


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Thursday, January 5th, 2012 news No Comments

TV broadcasters hope to dominate the second screen with ConnecTV

Source: http://www.engadget.com/2011/11/19/tv-broadcasters-hope-to-dominate-the-second-screen-with-connectv/

ConnecTV on an iPad

No one has quite figured it out yet, but there seems to be little doubt that tablet devices have their place on the couch to serve as a second screen while American’s enjoy their favorite past time — watching TV. In addition to many independent startups we’ve discussed in the past, the old guard, that already owns most of broadcast TV stateside, has a startup of its own called ConnecTV. In development for two years already, ConnecTV is currently in beta and has the hopes to go live in January. The idea is of course to put what you might want to see on your second screen while you watch the main action on the big screen. This includes sports scores, statistics, as well as what your friends may or may-not be saying on Twitter or Facebook — and of course advertising. We’d be shocked if most tablet owners weren’t already using their slate in front of the TV and can imagine how many more might if there was a great app that brought it all together.

TV broadcasters hope to dominate the second screen with ConnecTV originally appeared on Engadget on Sat, 19 Nov 2011 05:35:00 EDT. Please see our terms for use of feeds.

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Saturday, November 19th, 2011 news No Comments

The Best Days of the Week to Buy Big-Ticket Items Online [Buying]

Source: http://lifehacker.com/5855776/the-best-days-of-the-week-to-buy-big+ticket-items-online

The Best Days of the Week to Buy Big-Ticket Items OnlineWe’ve looked at the best times to buy throughout the year, but when shopping online prices tend to fluctuate on a day-to-day basis. Discounts, deals, and price-comparison site Extrabux calculated the statistics and figured out when certain items are cheaper during the week.

Computers are cheapest on Mondays because manufacturers apply their rebates early in the week. This means online retailers can purchase computers for less and pass the savings on to you. This is not the case with every manufacturer, but Dell and Sony are among the companies that do this with their computers.

Mondays are also cheap days for TVs (and Tuesdays aren’t bad either) not only because of the same rebate situation, but because big sales days tend to be earlier in the week. This gives retailers an opportunity to draw more buyers in, and lower prices are a good way to do that. Cameras and video games also benefit from lower prices earlier in the week for the same reasons.

Major appliances tend to be cheapest on Sundays because that’s when the majority of people are searching for them. Washers, dryers, ovens, microwaves, refrigerators, and more are all Googled like crazy at the end of the week, so online retailers adjust their prices to draw people in.

Jewelry prices drop down on Wednesdays because that’s when searches take place as well. Apparently women tend to shop online most often in the middle of the week, and since women are the target market for most jewelry we see price drops to help attract buyers.

Books are at their lowest on Saturdays, although there isn’t a solid reason why. Perhaps people read more on Saturdays, or at least thing they should be reading more when the weekend finally rolls around.

For more information on why these prices fluctuate online on certain days, plus lots of pretty graphs, check out the full post over on Extrabux.

The Cheapest Days of the Week to Shop Online | Extrabux Blog


You can follow Adam Dachis, the author of this post, on Twitter, Google+, and Facebook.  Twitter’s the best way to contact him, too.


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Thursday, November 3rd, 2011 news No Comments

Music Downloads and Streams In Cold, Hard Dollars

Source: http://gizmodo.com/5516791/music-downloads-and-streams-in-cold-hard-dollars

Music Downloads and Streams In Cold, Hard DollarsJust how much moolah do musicians earn from online downloads and streams? For the artist to earn the US minimum wage ($1,160/month), they need 12,339 iTunes downloads or 849,817 streams on Rhapsody.

Lady Gaga apparently made just $167 from 1 million streams of Poker Face on Spotify—to earn minimum wage from that service, an artist needs 4,549,020 streams, according to statistics. Brain-fodder for the aspiring musician, for sure. [Information Is Beautiful]

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Wednesday, April 14th, 2010 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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