status updates

What Internet Users Like to Share on Social Media Sites

source: http://www.marketingcharts.com/wp/online/what-internet-users-like-to-share-on-social-media-sites-36804/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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Beyond pictures, the study finds that opinions, status updates regarding one’s activities, and links to articles (each at 26%) are most likely to be shared.

That suggests that the social media buffs surveyed late last year by SocialToaster were pretty much on point in their judgment that pictures and links are most likely to be shared.

The Ipsos survey also indicates that a significant proportion of internet users are sharing other types of content on social media, including:

  • Something they like or recommend, such as products, services, movies, and books (25%);
  • News items (22%);
  • Links to other websites (21%);
  • Reposts from other people’s social media posts (21%);
  • Status updates of what they’re feeling (19%);
  • Video clips (19%);
  • Plans for future activities, trips, and plans (9%); and
  • Other types of content (10%).

Who’s Most Likely to Share?

While 7 in 10 overall claim to share content, some demographic groups are more likely to engage in this behavior than others. Respondents aged under 35 are most likely to share (81%), a completely unsurprising result. Still, about 7 in 10 online users aged 35-49 said they had shared content on social media site! s during ! the past month, as did a majority 55% of respondents aged 50-64.

Also unsurprising: women (74%) were more likely than men (69%) to have shared some type of content during the past month. (Ipsos had also found sharing activity to be greater among youth and women in a previous study.)

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Thursday, September 19th, 2013 news No Comments

Remember When Facebook Wanted Your Phone Number For ‘Security’? It’s Using It To Sell Ads (FB)

Source: http://www.businessinsider.com/facebook-phone-number-security-being-sold-to-advertisers-2012-11

Mark Zuckerberg

Since about September, Facebook has offered its advertisers a powerful new way to track its users as they surf the web: It’s called “phone number retargeting.” The move came after Facebook made a big effort to collect its users’ mobile phone numbers to prevent security breaches.

More recently, according to AdExchanger, Facebook has combined phone retargeting with a new “conversion pixel” — a type of tracking  device, basically — within ads displayed on Facebook.

The combination of phone retargeting and conversion pixels allows advertisers to target you directly with ads and then measure exactly how you respond to them, whether by clicking, ignoring or buying something from the advertiser’s site.

Some advertisers have been doing this kind of thing on other web sites for years.

But most Facebook users don’t know it’s going on within Facebook. Instead, they believe the primary reason Facebook prompts them for a mobile phone number is to prevent account hacking, and to allow users to upload photos and make status updates from their phones.

In fact, earlier this year, Facebook began asking every user for a phone number for “security” purposes. Here’s what Facebook says about that:

facebook phone

But Facebook has since made those phone numbers available t! o advert isers as part of its new Custom Audience targeting product. “Audiences can be defined by either user email address, Facebook UIDs, or user phone numbers,” the product states.

Here’s how it works: Let’s say you are a member of your local gym. You probably gave the gym your phone number. But then you let your membership lapse, and now the gym wants to persuade you to come back. The gym can cross-reference its list of members’ phone numbers with users’ phone numbers on Facebook, and serve an ad on the page of any user with a matching number. Suddenly, you’re seeing ads that say, “Get 10% off if you rejoin your local gym!”

If you click on that ad, a conversion pixel will enable a “cookie” to track what you do so that the gym can see how successful its campaign was.

There’s a level of privacy built in to the system: Although your phone number will be targeted by ads, the number will be “hashed,” meaning that the system disguises it by replacing it with random code, making you anonymous. So the gym might target 100 phone numbers, but it won’t know which of those specific people actually responded to the ad (until they pay for a membership online, of course). All the gym will know is that a certain number responded to the ad, and that those users must have been on the original phone list.

Facebook launched the system to make its ads more effective for advertisers. The company believes they lower cost-per-acquisition (of users) for advertisers by 40 percent.

Disclosure: The author owns Facebook stock.

Related: Here Are The Sealed Court Papers On ‘Invalid Clicks’ Facebook Doesn’t Want You To See

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Tuesday, November 20th, 2012 news No Comments

How Advertisers Use Facebook To Figure Out When You’re Pregnant (FB)

Source: http://www.businessinsider.com/how-advertisers-use-facebook-to-figure-out-when-youre-pregnant-2012-9

pregnant

Facebook got taken to task by Ad Age this weekend in a report that accuses the social network of being  “purposefully vague” about how it targets users based on their likes and interests.

We told you yesterday that Facebook has more than 200 ways of tracking its users around the web.

Age says Facebook’s advertising tool applies a hashtag to terms such as “morning sickness,” “ultrasound” and “pregnancy test” and can then serve ads against them. But Facebook declined to come out and say that it uses posts made by users to identify pregnant women (or other consumers going through a life change that might require a large number of new purchases):

Facebook, for its part, said it rarely uses the content of status updates as a signal for ad targeting.

But Facebook is careful to note that it doesn’t use the content of status updates to target pregnant women.

Finally, a spokesperson told Age:

“Not all advertisers are created equally in terms of how they define privacy as opposed to how we define privacy,” he said.

Facebook’s clients, however, told Age that they can use the site to ID pregnant women.

Café Mom VP-Marketing Kristina Tipton said her team has identified a Facebook audience of more than a million women who are likely to be pregnant or may have recently been so by anonymously targeting specific keywords that show up in users’ conversations … Ms. Tipton has been told by her Facebook rep that this process includes people who have mentioned the terms in their posts as well as users who have added those terms to their profile.

T! he big s urprise in the article is when Age all but accuses Facebook of lying:

Certainly there’s a gap between what marketers say they are being told and Facebook tells a journalist on the record.

Related:

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Monday, September 10th, 2012 news No Comments

If You Miss Tweets Popping Up Automatically On LinkedIn, Startup IFTTT Has A 90-Second Workaround

Source: http://www.businessinsider.com/how-to-tweet-to-linkedin-2012-6

Yesterday, Twitter cut ties with LinkedIn; tweets will no longer appear on LinkedIn via status updates.

It’s part of Twitter’s effort to control tweet consumption.

If you miss your tweets popping up automatically on LinkedIn, there’s a 90-second workaround using startup IFTTT [via Monica Rogati].

IFTTT creates a series of “If. Then” statements for web applications, like glue that binds the Internet together.

If you want two applications that aren’t currently integrated to work together, like LinkedIn and Twitter, you can create a “recipe” on IFTTT that says,

“If I tweet, then it will appear in my LinkedIn status.”

You can do this by heading to IFTTT and selecting Twitter as the trigger application, and LinkedIn as the action application in your if/then statement.

In 7 quick steps, your tweets will reappear on LinkedIn.

ifttt

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Saturday, June 30th, 2012 news No Comments

Source: http://gizmodo.com/5882027/sharing-with-friends-of-friends-on-facebook-exposes-you-to-150000-people

Sharing with "Friends of Friends" on Facebook Exposes You to 150,000 PeopleWell this is mildly terrifying: according to a new Pew study, the Facebook privacy mode a lot of us rely on for photos and status updates is, on average, anything but private. Time to reconsider your settings, everyone.

The finding is staggering—Friends of Friends can hit as many as over seven million people:

Facebook users can reach an average of more than 150,000 Facebook users through their Facebook friends; the median user can reach about 31,000 others. At two degrees of separation (friends-of-friends), Facebook users in our sample can on average reach 156,569 other Facebook users. However, the relatively small number of users with very large friends lists, who also tended to have lists that are less interconnected, overstates the reach of the typical Facebook user. In our sample, the maximum reach was 7,821,772 other Facebook users. The median user (the middle user from our sample) can reach 31,170 people through their friends-of-friends.

When you think friend of a friend, the IRL analogue comes to mind. Your buddy’s buddy. That guy you met at a bar who seems okay. Your girlfriend’s pals from college. They must be okay people, right? They’re so narrowly removed from you, why not share all your photos with them?

Because 150,000+ people includes a hell of a lot of strangers you probably shouldn’t trust, and certainly don’t (and will never) know personally. You can read the study in its entirety below. [Pew]

PIP Facebook Users 2.3.12

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Friday, February 3rd, 2012 Uncategorized No Comments

Incredible Things That Happen Every 60 Seconds On The Internet

Source: http://www.businessinsider.com/incredible-things-that-happen-every-60-seconds-on-the-internet-2011-12


In a single minute there are over 695,000 status updates on Facebook. That’s just one example of the mind boggling scale of online activity.

The following infographics show a bunch of other incredible things that happen in 60 seconds (via Barry Ritholtz).

infographic

infographic

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Monday, December 26th, 2011 news No Comments

Guess What The Biggest Topic On Facebook Was This Year

Source: http://www.businessinsider.com/boonsri-dickinson-guess-what-the-biggest-topic-on-facebook-was-this-year-2011-12


The death of Osama bin Laden.

10 percent of all status updates (in English) mentioned Osama bin Laden in the days following his death, according to a Facebook blog outlining the top ten global trends in 2011.

Coming in second was Green Bay Packers beating the Pittsburgh Steelers in the Super Bowl.

Charlie Sheen was winning in March, if you recall.

Each month engagement centered around the hottest current events. For instance, conversations about the Royal Wedding were really popular during April. Mentions of the marriage shot up 600-fold, according to the Facebook post.

This is what your status updates revealed:

Facebook Top Ten trends

The blog post also looked at the memes that emerged this year.

In it, you’ll see planking — you know, where people lie down in an unusual place. It hit a spike after Max Key, the son of New Zealand Prime Minister John Key uploaded a photo to Facebook, then celebrities gave the meme a second wind, but then it just sort of disappeared.

If you don’t know what “lms” is or “tbh” — then you’re clearly not spending enough time on Facebook.

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Wednesday, December 7th, 2011 news No Comments

Facebook is going down – pageviews, average stay, pages per visit – why?

From the Compete charts below, it is clear that Facebook is seeing a decline in pageviews, average stay, and pages per visit.  But why?

I know that I have reduced the time I spend on Facebook and I have also reduced the number of messages and other social actions as well.  And I have deleted virtually all of my personal and family photos and will not upload any more. These may be the first signs of a waning of Facebook due to a number of factors.

I can’t get my stuff back out

For example, Facebook has stated that it will not participate in OpenSocial because they do not want people to be able to export their content, conversations, photos, etc, out of Facebook and use on another social network. I am concerned that I will not be able to retrieve or back up content which I believe is mine. I like to have control over my family photos, conversations with friends, etc. I am willing to accept as a “cost” of using the Facebook system the fact that they know who my friends are.  But I am less willing or unwilling to continue putting my content where I cannot get it back, in its entirety.  (Google Docs, for example, just launched a feature where you can back up everything back out of Google Docs into Microsoft Office formats).

Ads in the stream, erosion of trust

A second issue mentioned in a previous post is the increase in advertising on Facebook and also the more unscrupulous practice of injecting ads “into the stream” — ads masquerading as status updates. These are harmful to the overall trust built up in the community and I have un-friended quite a few people whose accounts were clearly used to promote events, products, etc.

Ad-effectiveness sucks

From a prior post – http://bit.ly/EhiW9 – Facebook advertising metric are absolutely abysmal. They keep trying to sell advertisers on the hundreds of billions of pageviews they throw off. But advertisers are getting smarter and more and more of them will buy ads on a cost-per-click basis (instead of CPM, cost per thousand impressions basis).  This means that the ad revenues that Facebook enjoyed from gross INefficiencies will be decimated.


facebook-pageviews

facebook-average-stay

facebook-pages-per-visit

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Friday, October 30th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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