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YouTube launches Capture iOS app for smartphone shooting straight to the web (video)

Source: http://www.engadget.com/2012/12/17/youtube-capture-ios-app/

YouTube launches Capture iOS app for smartphone shooting straight to the web video

You might want to file this under the “why didn’t we have this in 2010″ category, but Google just announced a new app that’ll let you fire off that smartphone camcorder and boot your videos straight to the YouTubes Curiously, the appropriately named YouTube Capture app is only available for iPhone and iPod touch at the moment — an Android version is set to launch “in the future” — and it should be hitting the App Store sometime today. You can shoot video directly from within the new tool, then add a caption, select to send links to Google+, Facebook or Twitter, and hit Share to upload it directly to YouTube. You can also select from private, unlisted or public sharing options, depending on your intended audience. That’s about it — a very straightforward addition to Google’s app portfolio. You can see it in action just past the break.

Continue reading YouTube launches Capture iOS app for smartphone shooting straight to the web (video)

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Source: YouTube, Goo gle Blog

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Monday, December 17th, 2012 news No Comments

How Restoration Hardware Made ‘Showrooming’ An Asset Instead Of An Enemy

Source: http://www.businessinsider.com/restoration-hardware-uses-showrooms-2012-12

restoration hardware furniture

Many retailers are terrified of turning into a showroom. They fear consumers will come only to test out the products they’ll later buy online. 

Furniture store Restoration Hardware decided to approach “showrooming” differently by accepting and encouraging it, reports Joan Solsman at The Wall Street Journal

Many stores, including Restoration Hardware’s rival Pottery Barn, fought showrooming by “rushing to lower prices,” Solsman writes. 

But Restoration Hardware decreased its number of physical stores and used the remaining ones as showrooms. Sofas, tables, rugs and other decor were meticulously arranged with an emphasis on the aesthetic. Customers could find even more merchandise online or in catalogues while shopping in the stores.

The tactic is working. Direct-to-consumer now makes up half of Restoration Hardware’s business, and the retailer has reported double-digit sales growth for 10 quarters, according to Solsman.

Restoration Hardware’s model probably wouldn’t work for Best Buy, the most prolific victim of “showrooming,” Solsman cautions. 

Furniture and decor, unlike consumer electronics and other items, aren’t easily searchable by specifications,” Solsman writes. “A highly fragmented market, home furnishings sellers benefit from many players having proprietary merchandise, which stunts online competitive threats.”

DON’T MISS: The Fabulous Life Of The Mysterious Billionaire Behind Zara >

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Wednesday, December 12th, 2012 news No Comments

Social Media Is Changing How Supply And Demand Works For Big Brands

Source: http://www.businessinsider.com/social-media-manufacturing-2012-12

Burberry Milan Fashion Week Menswear Fall Winter 2012 2013 Collection Runway

Many companies see social media as just another marketing and communications tool. A particularly effective one maybe, but just another of many.

According to Erich Joachimsthaler, founder and CEO of Vivaldi Partners, they’re missing out on the biggest source of value from these platforms. In a recent report, he outlines how brands can use social media to change their entire business, not just their marketing.

“Where I see the biggest opportunity is to think about your entire business model. There’s so much of this social information that is unstructured information, and consumers make 75 percent of it,” Joachimsthaler says. “If you want to think about your business, if you want to create value and competitive advantage, it’s about thinking about that information and penetrating it at every step of your value chain.”

One of the best examples of this, which Joachimsthaler has studied in depth, is Burberry.

The first thing that’s allowed them to change their business is the sheer size of their social reach. “Burberry has about 15 million — and that’s growing rapidly — Facebook likes. This is an astounding figure,” Joachimsthaler says. “This is astounding because even Nike is not as strong, and Nike is a $15-18 billion dollar company. Burberry is at about $3 billion. So it’s a massive difference, the two companies don’t compare.”

They built that following by offering something useful. People on Facebo! ok can s ee Burberry fashion shows before the celebrities who actually sit in front of the catwalk.

But what’s truly innovative is what they do with those likes.

“What Burberry does is, it has made those videos shoppable. You can click on the particular garment and you can basically make an order on the spot. So Burberry can collate the orders from 15 million people. They haven’t manufactured the product yet in China, but they have taken the orders, they know exactly how many people have ordered what,” Joachimsthaler says. “They already have my money in the bank. 15 million times $200; that’s a lot of money in the bank. When they have the orders, they can then send the order to China, manufacture it, and within two weeks they can either deliver it to your home, or you can have it delivered to a store and you can buy additional garments.”

For a taste-driven and occasionally fickle industry, this saves a tremendous amount of money. “This changes the entire value chain,” Joachimsthaler says. “The fashion business is fraught with forecasting. You forecast what will be bought in the next year, you need to produce them, manufacture them in China, there are inventory problems, there are logistics problems, then you put it in the store, the thing doesn’t sell, if it doesn’t sell you have to send it to the outlet store and mark it down.

Burberry avoids a great deal of that.

There’s huge potential here that’s yet to be realized, and it could be a game-changer for the industry. We’ve only seen the beginning, Joachimsthaler argues. Someday, companies like Burberry could operate with a fraction of their inventory, and never have to mark anything down.

It’s a tremendous innovation in operations, and one that will have a large impact going forward, possibly even beyond the fashion industry.

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Monday, December 10th, 2012 news No Comments

‘We’ve made the princely sum of £52′

Source: http://www.engadget.com/2012/12/07/gaming-company-derides-microsoft-rt-marketplace-/

Gaming company derides Microsoft Store 'We've made the princely sum of 52'

UK gaming outfit Rubicon has castigated Microsoft after claiming a Windows RT port of its Great Big War Game made a meager £52 ($83) in its first week in the store. The company was particularly incensed at Redmond’s lack of promotional features to help the title’s visibility, claiming that “if you’re familiar with (its) new store, this means our app is forever consigned to the garbage bin.” The company added that the iOS, Android “and even RIM” stores have promoted the app, which it said was widely lauded, and felt that after investing £10,000 on the port, “we got spat on” by the software giant. The developer punctuated its blog statement by saying it won’t work with Microsoft again, and “that store is going to look mighty bleak for a long time to come” if it doesn’t change its policy. No doubt there’s some sour grapes getting squeezed here, but it’s fair to say that RT is much in need of some sweeter news.

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Via: Games Industry

Source: Rubicon Blog

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Friday, December 7th, 2012 news No Comments

Apple App Revenues And Downloads More Concentrated in U.S. Than Google’s

Source: https://intelligence.businessinsider.com/welcome

Apple’s app downloads and app revenues are more concentrated in the U.S. than those of its primary rival, Google Play, according to data from App Annie

There are numerous app stores on Android, but Google Play is by far the largest. App Annie counted only free apps for its downloads figure. Paid apps are included in the revenue analysis, however.

A combined 53 percent of iOS app downloads come from the U.S., China, Japan, and the U.K., with the balance coming from the rest of the world. Google Play’s top four download markets are the U.S., Japan, South Korea, and India. They combine for 43 percent of Google Play downloads.

China was the second-largest iOS market for downloads, even though Apple’s operating system only controls a fraction of Chinese market device share. 

Interestingly, despite the fact that Google’s Android platform owns the massive Chinese smartphone market, Google offers very limited support for Google Play in China. Android apps are typically downloaded through third-party app stores. 

App Store Down

While downlo! ads are important, developers ultimately want to get paid too. 

App Annie defines app revenues as revenues flowing to developers “through the store, including revenues both from the price to download an app, as well as any in-app purchases (including subscriptions).”

We know that iOS app revenues historically dwarf Android revenues. App Annie found that iOS generates four times the revenues of Google Play, even as Google Play revenues have grown 311 percent this year. 

Although iOS revenues are more concentrated in the U.S. than Google Play’s, it turns out iOS revenues are more evenly distributed across markets.

iOS receives 40 percent of its revenues from countries outside its largest four markets. Google Play saw only 23 percent of its revenues flow from outside the top four. 

Google Play leans heavily on high monetization in Japan and South Korea, but has not effectively monetized its massive global user base.

app store revenues

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Friday, December 7th, 2012 news No Comments

Microsoft’s Anti-Android Twitter Campaign Blew Up In Its Face (MSFT, GOOG)

Source: http://www.businessinsider.com/microsofts-anti-android-twitter-campaign-blew-up-in-its-face-2012-12

Microsoft’s official Windows Phone Twitter account began a hashtag campaign yesterday asking people to use #droidrage to complain about malware on Android devices.

(It’s often a complaint that Android devices are more susceptible to malware than other phones. However, Google has done a good job at cracking down on malicious apps in its Google Play app store, so it hasn’t really been a problem for most people lately.)

As one would expect, the campaign is blowing up in Microsoft’s face.

Android fans used the hashtag to blast Microsoft’s new Windows Phone 8 operating system. We searched the hashtag and picked out a few good ones. Thanks to DroidLife for picking up on this. 

Now check out our review of HTC’s Windows Phone 8x >

Enjoy:

Whoops. Just activated another million devices today. Sorry bout that, @windowsphone. #DroidRage

— Android Central (@androidcentral) December 5, 2012

My wireless mouse wasn’t compatible with Win8 so I downloaded an app on my Nexus phone to act as a mouse for my PC #DroidRage

— Mayur (@mayur24) December 5, 2012 < blockquote>

You are as vulnerable to malware on Android as you are on a desktop computer. Be smart. Think then press. #droidrage

— Jeanie Lam (@jeanielam) December 5, 2012

I hate how everyones windows phone looks the same and everyones android looks customized and personal! #DroidRage

— James Anthony (@_JamesAnthony) December 5, 2012

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Wednesday, December 5th, 2012 news No Comments

7 Retail Tricks Designed To Make You Spend More

Source: http://www.businessinsider.com/7-ways-stores-make-you-spend-more-2012-11

black friday teens shoppingThis post originally appeared on Bankrate.com.

Today’s retailers have uncovered the science behind shopping. Your favorite mall stores actually hire such retail researchers as Paco Underhill, author of Why We Buy: The Science of Shopping.

Underhill has tracked hundreds of thousands of shoppers to study how they shop. “There is nothing random about how a store is arranged and designed. It is carefully calculated to appeal to you in every possible way,” he says.

“The stores have a plan, so you should, too,” says Dave Ramsey, best-selling author of The Total Money Makeover and host of a syndicated financial talk show on the radio.

1. Display ‘magic’

We can learn a lesson in Underhill’s book from a story told by a retailer about a tempting display of T-shirts.

We buy them in Sri Lanka for $3 each. Then we bring them over here and sew in washing instructions, which are in French and English. Notice we don’t say the shirts are made in France. But you can infer that if you like. Then … we fold them just right on a tasteful tabletop display, and on the wall behind it we hang a huge, gorgeous photograph of a beautiful woman in an exo! tic loca le wearing the shirt.”

Resist the urge: “Write a monthly mall shopping budget and stash cash in an envelope specifically for that purpose. When the envelope is empty, stop spending,” says Ramsey. “A written budget makes you think twice when you are tempted by impulse buys.”




2. BOGO and 2-fer deals

BOGOs (buy one, get one), two-fers (two for the price of one) and bundled-item promotions successfully tempt you into shopping more often and spending more to raise the store’s number of sales as well as ticket averages, or amount of each sale. T

hey’re not always a good deal for you if you’re not familiar with the store merchandise and its regular prices. “You’re not saving if you are actually spending more than you planned,” says Underhill.

Resist the urge: “Know your favorite retailers, brands, regular prices, promotions and discounts, and always check the clearance area first to find a similar item on sale to avoid buying two of anything and spending more,” says family financial expert Ellie Kay, author of The 60-Minute Money Workout. “Ask yourself, ‘Do I really need two sweaters or two of the same jeans?'”




3. The right aisle trick

“Retail shopping studies have found that most people turn right when they enter a store. That’s because the majority of the population is right-handed and right-oriented,” says Underhill.

Knowing this, stores highlight tempting new items and trends to the right of the entrance. You’ll find that the music is louder and the displays are brighter to attract you where you will look and turn first. This is also where the most expensive items in the store are generally displayed.

R esist the urge: “Shop with blinders on,” says Kay. “Stick to your list with the cash in your hand. Avoid credit card debt at all costs, and head straight to what you came for.”




See the rest of the story at Business Insider

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Monday, November 26th, 2012 news No Comments

Here’s The Excuse For Why Black Friday Sales Were DOWN Nearly 2% This Year

Source: http://www.businessinsider.com/black-friday-sales-down-18-2012-11

macy's black friday

Expect to hear a lot about “pulled forward demand” in the coming weeks.

The firm ShopperTrak reported yesterday:

ShopperTrak, the world’s largest counter of retail foot traffic, estimates that, when compared to Black Friday last year, retail foot traffic rose 3.5 percent, to more than 307.67 million store visits. Retail sales decreased 1.8 percent, however, with shoppers spending an estimated total of $11.2 billion yesterday.

But then it added:

“Black Friday continues to be an important day in retail,” said Bill Martin, ShopperTrak founder. “This year, though, more retailers than last year began their ‘doorbuster’ deals on Thursday, Thanksgiving itself. So while foot traffic did increase on Friday, those Thursday deals attracted some of the spending that’s usually meant for Friday.”

One analyst, who preferred to remain anonymous, who was hanging out at a mall on Black Friday told BI:

…the pulled forward promos (starting weds and midnight openings) does seem to have pulled some traffic from Black Friday. Mall traffic seems thinner.

So this week, when the analysis is done, that will be the explanation.

SEE ALSO: Black Friday photos from around the nation >

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Sunday, November 25th, 2012 news No Comments

Zara Has Fundamentally Changed Fashion And There’s No Going Back

Source: http://www.businessinsider.com/how-zara-is-changing-fashion-forever-2012-11

zara clothing

Fast-fashion retailer Zara is on a mission to take over the world, and in the process it has changed the whole fabric of the industry. 

Zara’s strategy involves stocking very little and updating collections often. Instead of other brands that only update once a season, Zara restocks with new designs twice a week, reported Suzy Hansen at the New York Times

That strategy works two ways, according to Hansen. First, it encourages customers to come back to the store often. It also means that if the shopper wants to buy something, he or she feels that they have to in order to guarantee it won’t sell out. 

As a result of its massive success, Zara is making luxury retailers pretty nervous. Zara tries to build their stores as close as possible to the luxury boutiques like Stella McCartney and Chanel. Meanwhile, those retailers are trying to stay far away from the fast-fashion company. 

“They broke up a century-old biannual cycle of fashion,” an analyst told Hansen. “Now, pretty much half of the high-end fashion companies” — Prada and Louis Vuitton, for example — “make four to six collections instead of two each year. That’s absolutely because of Zara.”

Another important way that Zara has impacted the fashion is by negating the idea that expensive clothes are more desirable. Kate Middleton has often been photographed in the brand, and getting something chic for a steal is something to brag about. 

Zara also fits in with another trend: today’s demanding consumer. 

Now that shoppers can get what they want from virtually any channel for a variety of prices, they’re becoming much more discerning about what they want.

That means that a company that sells high fashion for low prices and offers constant new merchandise is set to do well in today’s marketplace, and other retailers should be rushing to emulate Zara’s model.

DON’T MISS: 19 Years In The Evolution Of The Victoria’s Secret Fashion Show >

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Saturday, November 10th, 2012 news No Comments

JC Penney Shares Are Collapsing After A Dismal Earnings Report

Source: http://www.businessinsider.com/jcp-shares-fall-after-earnings-2012-11

JC Penney

Shares of JC Penney are tanking over 11.5% this morning after the retailer reported earnings.

Revenue of $2.9 billion is way below estimates of $3.2 billion.

EPS of $-0.93 per share is well worse than the loss of seven cents that were expected.

And same-store sales are down 26.1%

CEO Ron Johnson offers up:

Ron Johnson, chief executive officer of jcpenney said, “While the quarter overall was challenging, the performance of jcp’s new brands and shops reinforces our conviction to transform jcpenney into a specialty department store.  Today, jcp is really a tale of two companies.  By far the largest part of our store is the old jcpenney, which continues to struggle and experience significant challenges as evidenced by our third quarter results.  However, the new jcp, centered around the shop concept, is gaining traction with customers every day and is surpassing our own expectations in terms of sales productivity which continues to give us confidence in our long term business model.”

Full report is here >

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Friday, November 9th, 2012 news No Comments

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