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YouTube launches Capture iOS app for smartphone shooting straight to the web (video)
Source: http://www.engadget.com/2012/12/17/youtube-capture-ios-app/
You might want to file this under the “why didn’t we have this in 2010″ category, but Google just announced a new app that’ll let you fire off that smartphone camcorder and boot your videos straight to the YouTubes Curiously, the appropriately named YouTube Capture app is only available for iPhone and iPod touch at the moment — an Android version is set to launch “in the future” — and it should be hitting the App Store sometime today. You can shoot video directly from within the new tool, then add a caption, select to send links to Google+, Facebook or Twitter, and hit Share to upload it directly to YouTube. You can also select from private, unlisted or public sharing options, depending on your intended audience. That’s about it — a very straightforward addition to Google’s app portfolio. You can see it in action just past the break.
Filed under: Cellphones, Internet, Google
Source: YouTube, Goo gle Blog
How Restoration Hardware Made ‘Showrooming’ An Asset Instead Of An Enemy
Source: http://www.businessinsider.com/restoration-hardware-uses-showrooms-2012-12
Many retailers are terrified of turning into a showroom. They fear consumers will come only to test out the products they’ll later buy online.
Furniture store Restoration Hardware decided to approach “showrooming” differently by accepting and encouraging it, reports Joan Solsman at The Wall Street Journal.
Many stores, including Restoration Hardware’s rival Pottery Barn, fought showrooming by “rushing to lower prices,” Solsman writes.
But Restoration Hardware decreased its number of physical stores and used the remaining ones as showrooms. Sofas, tables, rugs and other decor were meticulously arranged with an emphasis on the aesthetic. Customers could find even more merchandise online or in catalogues while shopping in the stores.
The tactic is working. Direct-to-consumer now makes up half of Restoration Hardware’s business, and the retailer has reported double-digit sales growth for 10 quarters, according to Solsman.
Restoration Hardware’s model probably wouldn’t work for Best Buy, the most prolific victim of “showrooming,” Solsman cautions.
“Furniture and decor, unlike consumer electronics and other items, aren’t easily searchable by specifications,” Solsman writes. “A highly fragmented market, home furnishings sellers benefit from many players having proprietary merchandise, which stunts online competitive threats.”
DON’T MISS: The Fabulous Life Of The Mysterious Billionaire Behind Zara >
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Source: Rubicon Blog
Apple App Revenues And Downloads More Concentrated in U.S. Than Google’s
Source: https://intelligence.businessinsider.com/welcome
Apple’s app downloads and app revenues are more concentrated in the U.S. than those of its primary rival, Google Play, according to data from App Annie.
There are numerous app stores on Android, but Google Play is by far the largest. App Annie counted only free apps for its downloads figure. Paid apps are included in the revenue analysis, however.
A combined 53 percent of iOS app downloads come from the U.S., China, Japan, and the U.K., with the balance coming from the rest of the world. Google Play’s top four download markets are the U.S., Japan, South Korea, and India. They combine for 43 percent of Google Play downloads.
China was the second-largest iOS market for downloads, even though Apple’s operating system only controls a fraction of Chinese market device share.
Interestingly, despite the fact that Google’s Android platform owns the massive Chinese smartphone market, Google offers very limited support for Google Play in China. Android apps are typically downloaded through third-party app stores.
While downlo! ads are important, developers ultimately want to get paid too.
App Annie defines app revenues as revenues flowing to developers “through the store, including revenues both from the price to download an app, as well as any in-app purchases (including subscriptions).”
We know that iOS app revenues historically dwarf Android revenues. App Annie found that iOS generates four times the revenues of Google Play, even as Google Play revenues have grown 311 percent this year.
Although iOS revenues are more concentrated in the U.S. than Google Play’s, it turns out iOS revenues are more evenly distributed across markets.
iOS receives 40 percent of its revenues from countries outside its largest four markets. Google Play saw only 23 percent of its revenues flow from outside the top four.
Google Play leans heavily on high monetization in Japan and South Korea, but has not effectively monetized its massive global user base.
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Microsoft’s Anti-Android Twitter Campaign Blew Up In Its Face (MSFT, GOOG)
Source: http://www.businessinsider.com/microsofts-anti-android-twitter-campaign-blew-up-in-its-face-2012-12
Microsoft’s official Windows Phone Twitter account began a hashtag campaign yesterday asking people to use #droidrage to complain about malware on Android devices.
(It’s often a complaint that Android devices are more susceptible to malware than other phones. However, Google has done a good job at cracking down on malicious apps in its Google Play app store, so it hasn’t really been a problem for most people lately.)
As one would expect, the campaign is blowing up in Microsoft’s face.
Android fans used the hashtag to blast Microsoft’s new Windows Phone 8 operating system. We searched the hashtag and picked out a few good ones. Thanks to DroidLife for picking up on this.
Now check out our review of HTC’s Windows Phone 8x >
Enjoy:
Whoops. Just activated another million devices today. Sorry bout that, @windowsphone. #DroidRage
— Android Central (@androidcentral) December 5, 2012
My wireless mouse wasn’t compatible with Win8 so I downloaded an app on my Nexus phone to act as a mouse for my PC #DroidRage
— Mayur (@mayur24) December 5, 2012 < blockquote>
You are as vulnerable to malware on Android as you are on a desktop computer. Be smart. Think then press. #droidrage
— Jeanie Lam (@jeanielam) December 5, 2012
I hate how everyones windows phone looks the same and everyones android looks customized and personal! #DroidRage
— James Anthony (@_JamesAnthony) December 5, 2012
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights. 
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