Stranger

Facebook ‘experiment’ lets select users pay to have messages routed directly to a stranger’s inbox

Source: http://www.engadget.com/2012/12/20/facebook-experiment-pay-messages-routing-email/

Facebook 'experiment' lets select users pay to have messages routed directly to a stranger's inbox

Get ready to have your preconceived notions of email destroyed. In a Facebook blog post today, the company has gone to great lengths to bury the lede — which, essentially, says that it’s experimenting with the idea of letting non-connected users pay in order to have a message routed to one’s inbox instead of that ill-fated “Other” folder. According to the company, it’s being dubbed a “small experiment” to “test the usefulness of economic signals to determine relevance.” As an excuse, Facebook has evidently consulted with “several commentators and researchers,” which “have noted that imposing a financial cost on the sender may be the most effective way to discourage unwanted messages and facilitate delivery of messages that are relevant and useful.”

Bitterness aside, there is some value in being able to directly ping a stranger you heard speak at an event, or you want to really show your interest in a job opportunity, but it still destroys the level playing field that we’ve all come to know and respect as it relates to digital communication. This message routing feature is only for personal messages between individuals in the United States, and if there’s a silver lining to be found, we’re told that the number of messages a person can have routed from their Other folder to their Inbox will be limited to a maximum of one per week. It’s unclear how the service will evolve once the testing ends, but perhaps it depends on how much blowback occurs compared to the whole Instagate thi! ng.< /p>

Filed under: ,

Comments

Source: Facebook

Tags: , , , , , , , , , , , , , , , , , ,

Thursday, December 20th, 2012 news No Comments

Google acquires coupon-focused Incentive Targeting for undisclosed sum

Source: http://www.engadget.com/2012/11/28/google-acquires-coupon-focused-incentive-targeting-for-undisclos/

Google acquires couponfocused Incentive Targeting for undisclosed sum

Google is no stranger to the business of discounts and special offers, but it looks like it’s decided to reach outside the company to further bolster its offerings. The company confirmed today that it has acquired the Cambridge, Massachusetts-based marketing firm Incentive Targeting for an undisclosed sum. While not offering too much in the way of specifics, Google said in a statement that “we look forward to working with Incentive Targeting in our ongoing efforts to help consumers save time and money and enable retailers deliver relevant discounts to the right customers.” For its part, Incentive Targeting has said that it “set out to do for retail couponing what Google had done for online advertising: make it simple, relevant, measurable, and effective,” and to that end it has developed a variety of tools for retailers and manufacturers alike, all designed to deliver coupons and discounts in a more targeting manner. You can find the company’s full statement on its website.

Filed under: ,

Comments

Via: TechCrunch

Source: Incentive Targeting

Tags: , , , , , , , , , , , , , , , , ,

Wednesday, November 28th, 2012 news No Comments

Source: http://gizmodo.com/5914577/did-this-sad-old-democrat-buy-his-facebook-popularity

Did This Sad Old Democrat Buy His Facebook Popularity?Campaign season is heating up, and in Michigan’s 3rd congressional district the Democratic primary battle pits an entrenched 60-year-old against a young social media upstart. Guess whose campaign has more Facebook Likes? Old man Steve Pestka’s. He’s got the best Facebook friends money can buy.

Eclectablog reports the curious rise of Steve Pestka’s Facebook popularity. Pestka has been running a pretty traditional campaign against Trevor Thomas, who’s running a “more modern campaign” that “involves heavy use of social media to create a buzz and appeal to a wider cross-section of voters.” Then a few weeks ago, Pestka’s Facebook popularity skyrocketed from just over 1000 likes to some 7500. Impressive! Er, except it’s pretty suspicious:

But what’s even stranger than the surge is the demographics of his followers. If you look at the screenshot above, you’ll see his “Most popular age group” is 13-17 year-olds and his most popular city is in Israel. In April, it was kids in the age range of 13-17 from the Philippines:

While this is hardly definitive proof that Pestka’s campaign went on a Facebook Like shopping spree, it’s hard to think of any other plausible explanation. Eclectablog spoke to the Pestka campaign, which claimed that the meteoric rise was due to nontargeted Faebook ads. Yeah, sure, right. Dear inexperienced social media people of the world: Don’t try to be sneaky. We will catch you. [Eclectablog via Sean Carlson]

Tags: , , , , , , , , , , , , , , , , , , ,

Thursday, May 31st, 2012 Uncategorized No Comments

Disney considering 28-day rental window, because ‘On Stranger Tides’ was that good

Source: http://www.engadget.com/2012/02/08/disney-28-day-window/

That sound you can hear is the studios dashing around as they look for a new scapegoat. Disney’s got Redbox and Netflix in its sights as it declares plans to impose a 28-day window before it’ll make its titles available for rental. Despite conceding that the studio hadn’t seen any impact on overall DVD sales, CEO Bob Iger pointed to a 16 percent drop in quarterly revenue compared to 2010 as the motivation. It’s also collecting splinters in its backside as it watches to see how well digital locker service UltraViolet fares with consumers before committing to join the program. Of course, given the legitimacy of First Sale Doctrine, it’s possible Redbox will do as its done with Warner titles and just buy ’em at retail — as long as it can cover its costs as it does so.

Disney considering 28-day rental window, because ‘On Stranger Tides’ was that good originally appeared on Engadget on Wed, 08 Feb 2012 18:46:00 EDT. Please see our terms for use of feeds.

Permalink LA Times, Home Media  |  sourceSeeking Alpha  | Email this | Comments

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Thursday, February 9th, 2012 news No Comments

Disney considering 28-day rental window, because ‘On Stranger Tides’ was that good

Source: http://www.engadget.com/2012/02/08/disney-28-day-window/

That sound you can hear is the studios dashing around as they look for a new scapegoat. Disney’s got Redbox and Netflix in its sights as it declares plans to impose a 28-day window before it’ll make its titles available for rental. Despite conceding that the studio hadn’t seen any impact on overall DVD sales, CEO Bob Iger pointed to a 16 percent drop in quarterly revenue compared to 2010 as the motivation. It’s also collecting splinters in its backside as it watches to see how well digital locker service UltraViolet fares with consumers before committing to join the program. Of course, given the legitimacy of First Sale Doctrine, it’s possible Redbox will do as its done with Warner titles and just buy ’em at retail — as long as it can cover its costs as it does so.

Disney considering 28-day rental window, because ‘On Stranger Tides’ was that good originally appeared on Engadget on Wed, 08 Feb 2012 18:46:00 EDT. Please see our terms for use of feeds.

Permalink LA Times, Home Media  |  sourceSeeking Alpha  | Email this | Comments

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Thursday, February 9th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing